Keyword density is it still worth

Keyword density is it still worthGone are the days when you can fill your blog posts with your targeted keywords to get the first page rank on Google.

• Google is getting smarter every day. The way search engines display search results is also changing (and improving).
• So if you're someone who still relies on keyword filling by focusing on density, you're doing it wrong.

Most SEO beginners have a lot of problems when it comes to increasing their website traffic through search engines. Increasing organic traffic is indeed a big deal, even for most bloggers who have been playing the SEO game for a long time.

SEO is not an easy task and it takes a lot of skills (such as on-page, off-page SEO, building links, etc.) to dominate search results. The main factor of search engine optimization is "keyword usage". So in this post, we'll talk about what keyword density is and what you can do to naturally optimize your content for higher rankings.

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Keyword density: everything you need to know about it

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1. What is keyword density?

Keyword density is the percentage of times that a given keyword appears on a page compared to the total number of words on the page.

For example, if a keyword (be it the primary or secondary keyword) appears 20 times in a 2000 word article, the density of that keyword combination is 1%.

How do you calculate the keyword density?

Here's an illustration showing the keyword density formula:

Here's how to calculate the keyword density. In four simple steps you know how to do it right.

1. Find out the number of words you've used on your page

2. Find out how often a primary keyword is used on the page

3. Divide the number of keywords used by the total number of word counts

4. Multiply it by 100 to know the keyword density.

So basically it was calculated by taking both the number of keywords and the total number of words in an article and then multiplying it by 100.

Let's take an example so you can understand it better.

If you have 2000 words on a page and have used your primary keyword 10 times, here's how to calculate the density of your keywords.

10/2000 = 0.005

Now you have to multiply it by 100

0.005 * 100 = 0.5

So your keyword density is 0.5. You can calculate your density based on the number of times a keyword combination is used by taking the page's total number of words.

But there is one more thing to look out for. According to many people, the density of 0.5 is really very low. You can't rank higher in the search results for your keywords with such a low density, right?

Wrong.

If you use 2 or 3 word phrases (such as long tail keywords) as your target keywords, the keyword density doesn't really matter. Long tail keywords always have a great advantage in getting more traffic from search engines because they have a combination of multiple keywords.

Not only that, there are a lot of articles that get the top rankings for different keywords even if the keyword repeat is only 1 or 2 times.

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2. Does keyword density still matter?

No.

If you look at everything from a search engine point of view, a high keyword density (like over 3%) is a STRONG indicator of search engine spam. It can seriously affect your overall rank for that specific page.

Is there an ideal keyword density?

One of the most searched questions on Google is "what is the ideal keyword density?"

So let's talk about it. First of all, there is NO ideal keyword density.

You can use a keyword group as many times as you like (if they naturally fit your content). Likewise, you can rank for so many keywords even if you use them once or twice within a page.

Make sure to naturally optimize your primary keyword in your content by putting them in your title tags, meta description, image alt tags etc. and you're okay.

Look, if you are a beginner and want to increase search engine traffic to your websites, you should definitely focus on two things.

1. Finding and using profitable keywords that will drive you more website traffic

2. . Building backlinks

If you miss any of the above, it's very difficult for you to improve your search engine rankings.

When choosing the keywords for your articles or web pages, make sure to focus more on using long tail keywords. Long-tail keywords are not only golden, but also give you more organic traffic because they contain two or more search terms. Google always rewards the sites that often use long tail keywords as their SEO strategy.

So if you have a website, whether professional or personal, if you are going to use long tail keywords, your website tends to rank higher for different keyword combinations compared to the sites that use short tail keywords.

If you're unsure about long and short tail keywords, here's a quick and easy example.

• "Fitness Tips" is a short-tail keyword

• "fitness tips for beginners at home" is a long-tail keyword (it contains 6 words)

They also contribute to 70% of total search traffic.

So it doesn't really matter until you use long tail keywords in your SEO strategy. You only have to worry about the quality of the page and dominate Google search results by using your long tail keywords a few times. But if you're writing short articles, try to keep your keyword density below 1% (no more than that!) And you'll be safe.

That way you can get more traffic from the search engine without actually filling keywords.

In a nutshell, try to be attentive while optimizing your content for your desired keywords if necessary. Always remember to write for people, not Google. Why? Because ultimately it's people who will read, share, comment and buy from you - not Google bots.

That's why the proximity and prominence of your keywords is so important (we're going to talk about these two important terms every now and then).

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3. The Importance of Keyword

Optimization You should optimize your blog posts and pages for your target keywords (be they primary or secondary keywords).

Keyword optimization can help you with;

• Better organic rankings

• Improved search engine visibility

• Higher authority on your target

• topics Better conversion rates and the list goes

on When publishing a new post, make sure to include your primary keyword in the title, meta description and content. Don't forget to use LSI keywords (relevant meaning for your primary keyword) on your page to get a higher search engine rank.

Always put your reader first. Google rewards the sites that are always aimed at users rather than the search engines themselves. So create content that adds value to your audience and also use the optimal keyword density to get more visibility for your desired keywords.

Unfortunately, there is no good optimal keyword density that we can suggest to you because we don't believe in that concept right now. You should use highly relevant keywords based on the quality and audience you want to attract.

We take one realistic example for a better understanding of keyword optimization.

When you search Google for `` weight loss tips, '' the search results below will be along with displayed recommended snippets.

When you click on that result and go to that specific web page, you will only find our keyword three times, namely "weight loss tips".

There you go. Even if the main keyword is used only three times, it still gets # 1 result for such a very competitive keyword. In the end, it gives an idea that keyword density no longer matters.

There are so many factors like link popularity, reputation of your links, use of LSI keywords, etc., play a crucial role in increasing search visibility. So it's not about keyword density at all as there are many other factors that influence your rankings.

If you do keyword fill, you will simply be penalized by coreGoogle updates fromor updates from search algorithms like Penguin and Panda.

The 2 main factors

There are 2 main factors involved in keyword optimization, namely;

• Keyword prominence

• Keyword proximity

Let's discuss the two factors above so that you can better understand the concept.

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5. Keyword prominence

Keyword prominence simply means how prominent your keywords are within a web page.

In particular, it refers to how relevant your primary keywords are compared to the following elements on a web page.

• Title tag

• heading tags (such as H1, H2, H3 and so on)

• Meta description

So make sure that the desired keywords, the global content and the above important elements are very relevant and correctly placed. If you're targeting a primary keyword and using different intent keywords in the above places, just confuse search engine crawlers.

That's why keyword prominence is so important. Using highly relevant primary and secondary keywords in your titles, head tags, and meta descriptions gives you an edge in improving your keyword organic rankings.

If necessary, try starting your first and last sentences of your body text with the important keyword phrases relevant to your primary keyword for better optimization.

Keyword Proximity

Keyword Proximity is another important SEO statistic that generally refers to how close keywords are on a webpage.

For example, let's take an example of a keyword "Ford car seat covers."

• Proximity - "Our company offers some of the best Ford car seat covers in London"

• Far proximity - "We offer some of the best seat covers in London, for manufacturers like Ford cars"

As you can see above, proximity is the place where you can find the sample keywords grouped close together, while the distance keywords are further grouped.

For proximity, it is always better to find relevant keywords for better optimization. Consider the following example.

When optimizing your titles, URLs etc., it is always better to choose keywords in the area. While optimizing your body text (using LSI keywords or your secondary keywords), you can opt for spaced keywords as they look natural.

The Importance of LSI Keywords

Want to Smartly Optimize Your Content? Use LSI (Latent Semantic Indexing) Keywords. LSI keywords are semantically relevant to the primary keyword you want to rank for.

Google always attaches more importance to LSI keywords because you will use relevant meaningful keywords on your web pages instead of keywords that fill your posts.

For example, if you search for "beginner yoga tips," you'll see a list of relevant LSI keywords at the end of the search results pages. Here's what it looks like.

As you can see above, it is so much easier to know what all the relevant keyword phrases people use when browsing a particular keyword.

So, instead of filling your articles with the same keyword, you can use relevant meaningful keywords such as "yoga practice tips", "beginner yoga asanas", "basic yoga poses" etc.crawlers

That way, search engine can immediately determine the relevance of your web pages for the phrase "yoga tips". Ultimately, you can rank better for the keyword without actually filling your pages with the same keywords repeatedly.

Here's how to optimize your blog posts without keyword repetition keywords

So if you want to properly optimize your pages for your target without focusing on density or repetition, here's how.

Title

Make sure to include your primary keyword in your title tag as it plays a key role and search engine crawlers can easily determine what your content is about. Keep your title search engine and easy to use and make them short. If you don't want your titles to be cut off, try limiting characters in your titles to less than 60 characters.

Meta description

SERP results show only three things: title, meta description and URL. Meta description also plays a crucial role. Although you don't necessarily have to include the exact same keyword you want to rank for in your meta description, as using other relevant keywords can also help.

Keywords in prominent places

Try to include your primary and secondary keywords in the following places (not absolutely necessary, but it can certainly improve your ranking if done naturally).

• URL

• Subtitles

• Image Alt Tags

Sprinkle LSI Keywords

For each page you want to optimize, find relevant semantic keywords. These can be used to naturally sprinkle on your page.

Pro Tip: Install Rank Math plugin as it helps you easily optimize your web pages for your target keywords. Extremely useful plugin for WordPress users.

Also, make sure to optimize your images with the correct alt tags that contain your potential keywords. If your images are convincing, you can usually attract a lot of search engine visitors to your websites just from Google Images search results. Don't forget to give credits if you don't own the images you use on your sites.

Keyword Density Analysis Tools

You can also use tools if you want to track your keyword density. While it is not recommended to use these analytics tools for everyday use, if you are an SEO beginner and want to have a clear idea about how many keywords you are using for your posts then they will help you.

Here are some tools for keyword density analysis.

• Free KeywordTool by SEO Book

• Density AnalysisSmall SEO ToolsAnalysis ToolDensity Check

• KeywordKeyword

• Rank Math (a plugin for on-page SEO and for optimization)

Note: Try to use a search density from o.5 to 1% (not quite necessary for all types of keywords) on your web pages if you want to get more search engine traffic without actually harming your readership. After all, reader experience is more important than keyword density.

What's the point of generating search engine traffic if they don't respond to your posts or products? So, focus on giving your readers top priority first, then use optimal keyword density to increase your search traffic for different keywords.

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frequently asked questions

Here are some frequently asked questions about using keywords for optimization.

How do I increase the keyword density?

Don't focus on increasing the density of your keywords. Instead, try optimizing your content naturally. Use many relevant LSI keywords that are semantically relevant to your targeted keywords. That's the smartest way to improve your organic rank for multiple keywords (without keyword overuse).

What is keyword difficulty?

Keyword Difficulty Score (KD) tells you how difficult it is to rank for a particular keyword. It is based on a scale from 0 to 100, with 100 being the most difficult. The higher the difficulty (KD), the harder it is to go to the results page of the first page because of the high competition from the ranking websites.

Here is a simple illustration that gives you an idea about the KD score.

There are many tools that give you an estimate of keyword difficulty, including Moz, SEMrush, etc. These tools take into account the authority of the domains that appear on the results page and then estimate how difficult it would be for a new website to exceed its current competitors.

What are the best keyword research tools?

Hundreds of tools are available, but here's a carefully selected list of keyword research tools.

• SEMrush (highly recommended SEO tool used by almost 3 million people worldwide)

• Ubersuggest (an incredible free keyword research tool)

• Ahrefs (another premium SEO tool that helps you with keyword research, competitor analysis and so on)

• Serpstat ( if you're looking for an affordable premium SEO tool, this might suit you well)

What is the LSI keyword in SEO?

LSI (Latent Semantic Indexing) keywords are semantically relevant words for a particular search term. Usually these LSI keywords are found together. For example, if a page contains keywords such as Macbook, iPhone, iTunes, etc. - search engines such as Google find that these products are relevant to the company "Apple" but not to apple fruit.

What is the keyword frequency?

Keyword frequency refers to the number of occurrences of a keyword or keyword on a web page. If you want to optimize your content naturally, don't target the keyword frequency as it will NOT help you. Instead, focus on using your keywords naturally within your web pages.

Final thoughts

Using a ratio of keywords to total text on a page is NOT a good measure of SEO. You should NEVER focus on the number of keywords you use on a particular web page while optimizing it.

Try to include your primary keywords in prominent places. Make sure you know the searcher's intent, give him the RIGHT information, sprinkle LSI keywords - and you're good to go.

Are you still repeating keywords? Do you have any questions? Shoot them in the comments below