What is keyword research and its use

Keyword research is a process by which we conduct research to search the most searched terms in the search engine

• so that by adding these popular search terms to our content we can rank high in the search engine.
• Keyword research is a very important part of SEO. With the help of which we can increase the ranking of our site.

On Google or other search engines, we only search for content using keywords. The purpose of Keyword Research is to search the terms that lead to high traffic profit on the search engine.

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Without keyword research, we can't know which keywords we're optimizing our blog for. That can bring more visitors to our blog.

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Keyword research is a search engine optimization practice used to find alternative search terms. This is the most popular and most important SEO task that identifies popular words and phrases.

Keyword Types:

• Short Tail Keyword

• Middle Tail Keyword Tail Keyword

• Long Tail Keyword.

1. Short Tail

These are single words like WordPress, SEO, etc. These keywords are often searched for. The competition here is also very high and they don't give even better results.

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2. Mid Tail Keyword

These consist of two words such as the WordPress directory, SEO tutorials, etc. Their monthly searches are also high and the competition is average.

3. Long Tail Keyword

Such keywords contain more than 2 or 3 words like Complete WordPress Directory etc. They are highly targeted and help in getting targeted traffic to your site. Their search volume is very low and there is not much competition against them.