Best SEMrush Alternatives Free and Paid Competitor Tools
Five Best SEMrush Alternatives Free and Paid Competitor Tools
Looking for the Best SEMrush Alternatives in 2020?
- While #SEMrush is an exceptional SEO tool used by over 4 million people around the world,
- there are still a few SEO tools that are great alternatives to SEMrush.So in this post,
- we will discuss some of the best alternatives to SEMrush (including free alternatives).
One of the best things about SEO is that you get access to so many free SEO tools. The only pity is that it is almost impossible to tell the best SEO tool (if you have too many choices).
If you've been following Blog for a while, you already know that we love the SEMrush tool for its ability to run everything from keyword research to backlink analysis to site audits and much more. But it is a bit expensive, which will cost you about $ 99.95 per month.
Click this link to try the SEMrush Pro version worth $ 99.95 for the next 30 days for free before visiting its alternates. You can read my unbiased review of SEMrush here.
Click to try SEMrush for free for 30 days
So if you are looking for the best SEMrush alternatives or competitors, this post is a treat for you where you will discover top 10 websites like SEMrush. Let's find out.
Quick note: We've updated the list of the best SEMrush alternatives and competitors with a new section where you can find some of the free alternatives to SEMrush.
Top 10 PREMIUM SEMrush Alternatives and
1. Competitors Serpstat
The very first alternative to SEMrush that we have in our ultimate list of SEMrush alternatives is Serpstat.
Serpstat is one of the best and affordable SEMrush competitors that you can use to conduct competition analysis, keyword research, position tracking, site audit and backlink research with ease (full review here).
Why should you go for Serpstat?
Here are some reasons why Serpstat could be your top choice as a SEMrush alternative.
Grab Your 30 Days FREE SEMrush Pro Account ($ 99.95 Value)
1. Great Site Auditing
Partner Serpstat is an all-in-one SEO tool that can be used for so many things, including keyword research to link analysis, but the main reason to go for it is the ability to do a thorough audit of each website and even each page run the website separately.
Quick note: You can control how often you can perform site audits with Serpstat. You can do it daily, weekly or monthly to find and fix all your SEO related problems with your website to get better search rankings and give your website visitors a better experience.
Discover all your lost backlinks: If you like SEO for a while, you know the importance of backlinks, right? Building backlinks is critical, but you should also keep an eye on your lost backlinks. Only then can you maintain a great link building strategy to keep track of all your links to improve your overall SEO rankings.
But how do you keep track of the lost links of the website? Serpstat makes it easy to find all your lost backlinks, so you can find ways to recover your lost backlinks.
You can easily use their Backlink analysis feature and when you click on "Lost backlinks" section you will find a report of all your site backlinks lost in the last 3 months along with link URLs, acceptor URLs, anchors , link type, flow statistics and date of loss in one go.
Website loading speed issues: If you don't know what slows down the loading of your website and if you are looking for ways to increase the speed of your website, the Serpstat website speed feature can help you with that. You can easily find out all the details like image optimization, browser caching, compression errors etc. To speed up your loading times.
Identify excessive redirect issues: You can use Serpstat's site audit feature to find all redirect issues on your site. You can find all redirect issues including 301, 303 redirect issues etc. and direct them to the landing page with direct links.
Identify duplicate content or pages: The Serpstat site audit feature makes it easy to find all duplicate (or repeated) title tags on your site so you can remove them or update those title tags with unique titles. You can also find all images with missing alt tags, missing meta description posts, lengthy title tag errors, etc.
An easy way to get rid of your duplicate content, such as repeated title tags or meta description, is to set meta tags «rel = canonical» And «meta name =" robots "content =" noindex, nofollow "» on the duplicate pages, otherwise you can use the Google Disavow tool to remove bad content or links from your site
Find Broken Links: If your site has 404 error pages (also known as dead links or broken link pages), it can literally hurt your SEO rankings and even lead to site punishment if excessive. Here, the Serpstat site audit feature helps you find all broken links from your site so you can easily fix them or redirect them to other work pages on your site.
Great for keyword research
Whether you agree or disagree, keyword research is key to better search rankings on Google. Serpstat makes this much easier because it has databases from every country in the world and increases the number of domains analyzed. The Google USA database is now 2.4 billion, which is more than that of SEMrush. Here you will also find a lot of long tail keywords, LSI keywords along with the search volume and all other relevant information and keywords to grow your search traffic and this works exactly like a great Keyword Spy alternative as well.
You can use the Serpstat cluster search feature to find all the LSI keywords you want to rank for and you will find important metrics like;
Search Volume: This tells you how many people search for the keyword every month, so you can easily filter low-competition keywords.
CPC: Also known as cost-per-click, it indicates how profitable your keywords are. The higher the CPC of a keyword, the more money you can make from using and ranking those keywords.
Competition in PPC etc.
Apart from the above features, here is a list of all the features that you get with Serpstat.
Serpstat Features:
Keyword research
entered
Content marketing ideas
On page audit
Rank tracker
Keyword clustering and text analytics Search
analysis
Advertising research
Multi-user system
Serpstat Pros:
You can discover international data to
find really profitable long tail keyword ideas with ease
Search for PPC ads
You easily analyze keyword trends (to find trending topics in your industry)
Track domain position changes
You can easily find and identify your top competitors and more
Serpstat Cons:
Doesn't display display or video ads
Not as accurate (with keyword research statistics such as analysis, keyword difficulty, etc.)
Serpstat pricing:
it offers 4 rate plans:
Lite: this is the basic plan that will cost you $ 55.20 per month, where you can perform 4,000 searches per day and this plan will give you 15,000 keywords you can track. This plan is better for first-time buyers who want to learn more about Serpstat's features before going into the advanced pricing plans it offers.
Default: This plan will cost you $ 119.20 per month, where you can perform 5,000 searches per day and track 60,000 keywords with this plan. You can perform an in-depth SEO analysis with the features and limits of this plan.
Advanced: This plan will cost you $ 239.20 per month, where you can perform 8,000 searches per day and track 150,000 keywords with this plan, along with chat support.
Enterprise: This plan will cost you $ 399.20 per month, where you can perform 12,000 searches per day and track 300,000 keywords with this plan, along with phone and chat support.
Click here to activate the 7-day free trial
. SpyFu
Next we have SpyFu as an alternative to SEMrush.
If you are looking for tools like SEMrush, SpyFu is an excellent choice because it is considered one of the most powerful SEO tools for keyword research and competition analysis. You can do everything from keyword research to PPC analysis to influencer marketing using the SpyFu SEO tool, making it one of the most affordable alternatives to SEMrush.
Grab Your 30 Days FREE SEMrush Pro Account ($ 99.95 Value)
2. Why should you consider using this SEO tool?
Here are the 3 main features that make SpyFu one of the best alternatives to the SEMrush tool.
1. Conduct expert-level keyword research expert-level research ideas traffic
with SpyFuWith SpyFu, you can easily perform to find profitable keywords that can increase your search engine and website sales.
Discovering the new keywords that are profitable is the key to driving more sales to any website. SpyFu keyword tools make it easy to find long tail keywords by keyword volume and keyword difficulty.
2. Ultimate keyword analysis tool by competitors
SpyFu has a special feature called Kombat that you can use to find all the profitable keywords and ad keywords used by your competitors. If you are still struggling to increase your traffic and sales and want to discover all the hidden keywords used by your competitors on their sites to boost their sales and traffic, Kombat is a great addition for you.
This allows you to find all the hidden keywords that;
Used by your competitors by your competitors
Keywords purchased from your competitors
PPC ads etc.
3. Great for PPC competition research
PPC keywords are those keyword phrases that you or your competitors use for PPC (Pay Per Click) ads and they are also called AdWords keywords. Finding profitable PPC keywords is key to driving more clicks and sales on a budget.
Here, SpyFu PPC keyword research can help you with this, where you can quickly get PPC keywords from any website for instant answers on what to add to your own PPC campaigns and get new ideas and costs for those PPC keywords estimate to save more and get better results from search.
Grab Your 30 Days FREE SEMrush Pro Account ($ 99.95 Value)
3. You can also quickly analyze your competitors' PPC keywords so you can find out
All PPC keywords purchased by your competitors
Estimated monthly budget spent on PPC keywords
Easily find out how long your competitors run PPC campaigns to get more visitors from ads
SpyFu Features:
EasilyAll Your Keyword
TrackRankings Use it for AdWords campaigns
PPC research
Competitors Competitor Keyword
check your competitor's backlinks for keywords
Ability to run influencer marketing
Benefits of SpyFu:
Powerful suite of keyword research tools
Research Tool EasilyNot too expensive (compared to Ahrefs or SEMrush)export
Unlimited search results
Unlimited data
Unlimited domain overview PDFs
Unlimited backlinks searches, unlimited competitor results, unlimited keyword group results, and unlimited (Kombat)
Disadvantages of SpyFu:
Domain Comparisons Limited Web Crawlability
Only US, UK databases available
Read: SpyFu Review: Is It The Best Competitive Analysis Tool?
SpyFu Pricing:
SpyFu offers 3 pricing plans listed below.
Basic
Professional
Team
Now let's talk briefly about the SpyFu pricing plans so you can choose which plan is best for you.
Basic: It's the basic plan that will cost you $ 33 per month (billed annually) and you can search indefinitely by keyword, data export along with 250 sales leads and domain contacts, 5k weekly keyword rankings, and 10k top results lists.
Professional: This is perfect for midsize websites and professional bloggers that will cost you $ 58 per month (billed annually) Aside from those features, you also get 500 sales leads and domain contacts, 15,000 weekly keyword rankings tracked, 50,000 results top lists returned with 10k API rows .
Team: This can also work as an alternative to Keyword Spy that will cost you $ 199 per month (billed annually), getting all the features of the Professional plan mentioned above. Aside from that, you also get access to 2,000 sales leads and domain contacts, 40,000 weekly keyword rankings tracked, 75,000 top list results, and 10,000 API rows returned with this plan.
If you're not happy with their features or pricing, you can cancel at any time via email, live chat, or phone, and SpyFu also offers a 30-day money-back guarantee (no questions asked).
Try SpyFu for just $ 33 per month
3. Web CEO
It is one of the fastest growing SEO companies that offers many SEO tools that you can use to do everything from keyword research to SEO analysis to technical audits. It's also a great alternative to SEMrush that you can use to grow your traffic.
What is so special about Web CEOs?
4. Ultimate keyword research tool with great features
Web CEO SEO tools provide excellent keyword research features with unlimited keyword suggestions and that is what sets this tool apart from its rivals that limit the number of keyword suggestions.
It also gives you local SEO keyword suggestions if you want to rank for local keywords. This is best if you run an eCommerce store or create an online business to collect leads and emails in your local areas.
You can also perform competitor keyword analysis using their tool, where you can find a lot of relevant and highly profitable keywords that your competitors are looking for. This information can be very useful for knowing your competitor's keyword strategies and easily surpassing them with your own SEO strategies.
You can also perform technical SEO analysis where you can find all the problems, errors, warnings, broken links, etc. on your site to improve your user experience and site visibility in search engines.
A DIY checklist to master your SEO strategy
One of the great things about using Web CEO SEO tools is that you get a DIY checklist with every pricing plan. This checklist includes everything from keyword research to backlinks to SEO to social media promotion. For example, you can use their blog checklist to find effective ways to promote your content to get a wide reach, social shares and links to your content.
Now let's talk about some more features of Web CEO so you can get a better idea if it's worth your money or not.
Web CEO features:
Accurate local ranking
Google Analytics and Webmaster Tools Integration
Keyword Research
Customizable dashboards
Mobile optimization control
Page Speed Test Statistics
competitors'
Web CEO Benefits:
Great for keyword research and rank
Automatic email
SocialMedia Popularity Analysis
Internal links optimize
email alerts and SEO Roadmap
Access to Dedicated Support
Web CEO Disadvantages:
Not as Accurate as Ahrefs
No All-in-One SEO Tool as SEMrush
Web CEO Pricing:
It offers 3 pricing options, including;
Startup (costs $ 99 per month)
Corporate (costs $ 199 per month)
Office (costs $ 499 per month)
Click here to try Web CEO tools
4. Ahrefs
Ahrefs is without doubt the # 1 SEMrush competitor. Ahrefs is quickly gaining popularity among leading SEO tools and it is considered one of the most popular SEMrush alternatives because it offers similar features at similar price plans. You can do everything from backlinko keyword analysis to competitor research with accurate data (checking read our full SEMrush Vs Ahrefs review).
What makes Ahrefs a great SEMrush competitor?
Here are some of the benefits of using the Ahrefs tool.
Grab Your 30 Days FREE SEMrush Pro Account ($ 99.95 Value)
5. The most accurate keyword research tool for
Hunvery keyword exploration provides you with all the statistics like:Volume Keyword Ideas
Keyword Difficulty
Monthly Average Search Volume
Clicks
Global
Search Etc.
Let's take a look at some of the statistics Keyword Explorer offers you.
Keyword Difficulty:keyword Ahrefs Difficulty score is what tells you how difficult it is for you to rank for a keyword. It is calculated between 0 and 100 and 100 is the most difficult to rank for and 0 is the easiest to rank for a keyword. So when doing keyword research, this metric plays a key role in choosing low-hanging keywords (as a rule of thumb, choose those keywords below 50 KD).
Search Volume: It also shows you the search volume of a particular keyword you are trying to rank for (along with the clicks that generate the best results for that specific keyword). It also shows you paid ads, volume and clicks for the keywords you're trying to rank for on Google Search.
Keyword Ideas: You can generate so many keyword ideas relevant to your primary keyword idea so you can find phrase search with the same terms; Also rank for; Search suggestions (autosuggest) to come up with more relevant keyword ideas.
Their content explorer helps you find the most popular content
You can easily find the most popular and shared content for any topic using the Ahrefs content explorer feature.
You can easily find the popular content by looking at the following statistics.
Social Shares: This social stock data includes social networks such as Twitter, Facebook, LinkedIn and Pinterest.
Organic Search Traffic: This helps you analyze how many visits a particular article generates from the search results each month.
Referring Domains: This tells you how many unique websites link to that article you're looking for.
Get in-depth and very useful information from any site with their Site Explorer feature
If you want to know the backlink profile or organic search engine traffic of any website in the world, you can use the Ahrefs site explorer tool for that. It gives you the most accurate information (I know because I use different SEO tools for keyword tracking, analyzing backlinks, estimating a site's search traffic, etc.).
With their Site Explorer feature, you can find all the information such as;
Total backlinks from each site (along with newly acquired and lost links)
Organic search traffic (along with the keywords)
Top performing pages
Outbound links from the site
Paid search statistics (PPC keywords, ads etc.)
Now let's talk quickly about how the Site Explorer statistics above can help you easily analyze any website in the world.
Total number of backlinks: You can find all referring domains along with the links (both dofollow and nofollow links) of any website you want to analyze. You can easily find new backlinks, lost backlinks and broken links from a given domain. You can also find out the content that generates more backlinks.
Organic(along with the keywords): Search TrafficYou can get the list of all the keywords that drive traffic to a site or domain through search engines. You can also easily analyze the progress of a particular website for specific keywords. You can control which pages of a website or domain generate more visitors through searches. You can also find all competing domains and pages in the search results that rank for the same keyword.
Outbound Links from the Site: This links you to a list of all domains and websites, including URLs to which your targeted website (along with the anchor text information). You can also easily find out if any of their outbound links are broken or not (so you can use the broken link building strategy to build quality links from that site) which you can also use as a SpyFu alternative.
Paid Search Statistics (PPC Keywords, Ads, etc.): You can easily find all the paid keywords that your targeted website uses on Google AdWords to get more traffic, leads and sales to their sites. You can also find all the ads that show on Google Search for any of your targeted websites or domains.
Ahrefs Features:
Conduct accurate keyword research with accurate keyword data
Accurate backlink analysis
Content research to drive more search traffic
web monitoring
Keyword rank tracking
Competitive analysis with ease
Ahrefs Pros:
Ahrefs crawls over 6 billion page
Their site explorer feature gives you live index of backlinks analysis and content analysis
Backlink
Easily Along with competing domains
find keywordKeyword access index checker batch keyword
ranking analysis Ahrefs is the # 1research tool used by SEO experts such as Neil Patel, Brian Dean etc.
Ahrefs Disadvantages:
great for keyword research but not as great as SEMrush (when it comes to database updates, competitor analysis etc.)
Little expensive
Ahrefs Pricing:
Ahrefs offers 4 pricing options listed below.
Lite
Standard
Advanced
Agency
Let's talk about it now.
Lite: This is the basic plan that will cost you $ 79 per month where you can create 5 campaigns, add 1 registered user and track 300 keywords.
Default: This plan will cost you $ 179 a month, but is perfect for bloggers looking to increase their visibility on search engines, where you can create 10 campaigns, add 1 registered user, and track 1000 keywords.
Advanced: This plan will cost you $ 399 per month, where you can create 25 campaigns, add 3 registered users, and track 4,000 keywords.
Agency: This is their most advanced plan that will cost you $ 999 per month where you can create 100 campaigns, add 5 registered users and track 10,000 keywords.
Click to start a 7 day trial for $ 7
5. SEO PowerSuite
Are you looking for sites like SEMrush? If yes then SEO PowerSuite is for you, a powerful set of all in one package of SEO tools that allow you to access keyword research, backlink analysis, site audits, rankings etc. at affordable prices (read SEO PowerSuite Review here).
Why use SEO PowerSuite?
4 tools in ONE package
SEO PowerSuite is an SEO tool package that gives you access to 4 great tools for one price, including the following.
Rank Tracker: You can get accurate results about where your keywords are on Google Search. It contains all the details like ranking data, keyword research, ranking, scheduled tasks etc.
reportsSEO SpyGlass: You can use this tool for backlink auditing and competitor analysis. You can find out all backlinks of a site, perform an anti-sanction audit and receive backlink reports etc.
Website auditor: you can use this tool as a SEMrush competitor for site auditing and for full site SEO analysis . If you want to get higher rankings and optimize your keywords without being penalized on Google, this tool can be so useful for you where you can do website health check, page content optimization and crawling and indexing with reports.
Link Assistant: If you want to manage and manage all your backlinks in one place, this tool is useful for you. If you want bad links or broken links, you can use this tool to find and analyze them all.
SEO PowerSuite Features:
Keyword
Research Competitor Analysis
Website Audits
Link Analysis
Rank Tracking
SEO PowerSuite Benefits:
4 Tools in One Package for One Price
Find Hundreds of Profitable Keywords
Accurate Keyword Ranking Tracking
Anti-penalty Audits
Backlink Reports
SEO PowerSuite Cons:
It's a desktop version tool (you need to download and run all the content, link and website analysis)
SEO PowerSuite Pricing:
Apart from the free version, SEO PowerSuite offers 2 pricing plans that will give you lifetime access to their SEO tools .
Professional (costs $ 299)
Enterprise (costs $ 699, where you can also export your data)
Click to try for free for 14 days worth $ 299
6. Moz Pro
Moz Pro is the leading SEO package that gives you access to a lot of great SEO tools. Moz Pro helps you conduct a large keyword research to easily link analysis to page optimization.
What makes Moz Pro a better alternative to SEMrush in 2020?
Here are some of the features that Moz Pro has:
Helpful suggestions for page optimization
One of the most useful things with Moz Pro is the score for page optimization. Just enter a keyword you want to follow and analyze the results along with the URL for the original blog post (your own page URL or your competitors) and when you hit the Analyze button, the tool will generate a page score of up to 100.
100 the best optimized pile. If a page is poorly optimized, it gives a low score along with the recommendations and also content suggestions to further improve the page score (by also helping you improve your search rank of the keyword you want to rank for).
Here's what it looks like;
The screenshot above shows all things like:
Keyword
URL
Score for page optimization
Recommendations
Solved issues
Content suggestions
If your score is good, choose another keyword along with the URL and keep improving your pages. If not, resolve the recommendations along with the content suggestion that the tool offers. It's that simple.
The best site audits in the industry
Moz Pro, which also works as a SpyFu alternative, offers an incredible feature called Site Crawl Test that allows you to easily check any of your websites to find and fix all SEO related problems to improve your search rankings and traffic.
This function basically addresses all SEO issues related to the website such as duplicate content and titles, server redirects, title tag or URL errors, meta descriptions, pages blocked with Robots.txt, rel = canonical etc. It doesn't matter From which technical SEO related errors your website has, you can easily find and fix them.
You can also set up crawl alerts to receive instant notifications to your email when your site faces new technical issues (dead links, missing meta description, long title tags, etc.) so you can always optimize your content better.
Apart from the above advantages, Moz Pro has a unique advantage that 99% of the other SEO tools do not offer and that gives you access to their Q&A forum. It is a community of Moz employees and SEO experts where you can get information about SEO and find solutions to SEO related needs for your website.
You can access a lot of SEO related information to improve your search rankings, results and website sales by accessing their Moz Q&A forum. You also get 24/7 support, so if you ever get stuck, just click one click away to get help and support from their support staff.
Moz Pro features:
tracking your keyword ranking
crawl your site easily
Perform site audits
Enhance your pages better for SEO
Find opportunities to build links
Keyword Research and backlink research
SEO Toolbar
Moz Pro Benefits:
insightful SEO recommendations to improve your search ranking
Perform a thorough keyword from research
Backlink analysis is accurate
Site audits to find and solve your website problems
Used by SEO experts worldwide
Designed and developed by SEO experts for SEOs
A great community where you can communicate and learn so many SEO related things
Moz Pro Cons:
Their SEO package of tools functionality is overwhelming (especially for beginners)
Expensive set of tools
Moz Pro Pricing:
Moz Pro offers 4 pricing options listed below.
Standard
Medium
Large
Premium
Now let's talk about it briefly.
Default: If you're just getting started and want to try their SEO tools and features, this plan is best for you, costing you $ 99 a month with limited features.
Medium: With this plan, you get full access to their keyword research tools without any limitations, which will cost you $ 149 a month.
Big: If you run a small business and want to increase your presence on search engines like Google, the best plan is to cost you $ 249 per month.
Premium: This offers premium features like a huge crawl budget and unlimited user places per account and will cost you $ 599 per month.
Moz Pro has a 30-day money-back guarantee and it also offers a free account to every registered user for Moz tools that give you limited access to MozBar, Keyword Explorer and Open Site Explorer for backlink research.
You can find the list of all Moz alternatives here.
Click to start a 30-day free trial.
7. Majestic
Majestic is one of the best SEMrush alternative SEO tools that searches millions of URLs worldwide and has the largest backlink database repository to help you improve your SEO.
What is special about Majestic SEO tools?
Site Explorer feature gives you every little detail:
With this look like SEMrush, you can easily explore and analyze all the details of your own domain or that of your competitors. It gives you details about the quality of the link, trust flow, backlinks, anchor text, page information etc.
This is how it looks. It gives you all the details of each domain you enter along with the current trust flow, link quality, citation flow etc.
It has the largest backlink database index
Majestic has the world's largest backlink database index that crawls millions of URLs every month and you can also use their bulk backlink checker to analyze hundreds of backlinks at once.
Majestic Features:
Site explorer to explore every domain in detail
Backlink history checker
Search explorer
Domain comparison Create
campaigns
Access to useful Majestic plugins
Majestic Pros:
It has the largest database that is very useful (1,413,052,059,901 unique URLs so far crawled!)
Access domain analysis
Access browser plug-ins In-
depth domain analysis and backlink analysis reports
Majestic Cons:
No access to PPC statistics (making it difficult to find what your competitors are doing in paid search)
No SERP results
It's not all-in-one SEO tool like SEMrush
Majestic Pricing:
It offers 3 pricing plans that are;
Lite
Pro
API
Let's talk about it now.
Lite: This is Majestic's basic plan, which will cost you $ 49 per month, which is ideal for starters and domain takers who want to get as much information as possible about domain backlinks, domain trust flow etc. Metrics.
Pro: This costs $ 99 a month and is ideal for professional bloggers, small businesses, and SEO enthusiasts.
API: This is their advanced plan that costs $ 399 per month and is perfect for agencies and developers who want to get more information about links and can register up to 5 users per account.
Majestic offers a 7-day money-back guarantee, and it also offers free Chrome and Firefox extensions for all users to analyze backlinks from a site (with limits).
Site explorer to explore every domain in detail
Backlink history checker
Search explorer
Domain comparison Create
campaigns
Access to useful Majestic plugins
It has the largest database that is very useful (1,413,052,059,901 unique URLs so far crawled!)
Access domain analysis
Access browser plug-ins In-
depth domain analysis and backlink analysis reports
No access to PPC statistics (making it difficult to find what your competitors are doing in paid search)
No SERP results
It's not all-in-one SEO tool like SEMrush
Lite
Pro
API
8 out. Wordtracker
It is considered to be one of the most trusted SEO tools for keyword research, ranking and competition analysis used by thousands of SEO experts worldwide.
What makes Wordtracker a great alternative to SEMrush?
Generate thousands of potential keywords
Wordtracker is known for generating thousands of highly profitable keywords in any industry. You can use it to do keyword research for your own sites, YouTube videos or Amazon affiliate websites, etc. To get more traffic from search engines and easily improve the sales of your website.
Using Wordtracker for keyword research is very easy and simple. Just enter a keyword or topic of your choice on their dashboard and it will give you all the important and necessary information such as;
Keyword
suggestions SERP example
Keyword search volume
Difficulty ranking for that specific keyword
The main difference between using this great SEMrush competitor is, it contains not only keyword data from Google but also from other sources like YouTube, Amazon etc.
Wordtracker Features
Multiple keyword
Find relevant keywords for high quality content
SERP preview
SEO match
Negative keyword search
Wordtracker Advantages:
sourcesstatisticsYou can collect data from Google, Amazon, YouTube etc.
Keyword difficulty to help you filter easily potential keywords
SERP preview along with SEO metrics like trust flow, URL etc. Live
chat support
Wordtracker Cons:
Mainly used as keyword search and tracking tool
Wordtracker pricing:
Bronze (will cost you $ 27 per month)
Silver (will cost you $ 69 per month)
Gold (will cost you $ 99 per month)
Keyword
suggestions SERP example
Keyword search volume
Difficulty ranking for that specific keyword
Multiple keyword
Find relevant keywords for high quality content
SERP preview
SEO match
Negative keyword search
sourcesstatisticsYou can collect data from Google, Amazon, YouTube etc.
Keyword difficulty to help you filter easily potential keywords
SERP preview along with SEO metrics like trust flow, URL etc. Live
chat support
Mainly used as keyword search and tracking tool
Bronze (will cost you $ 27 per month)
Silver (will cost you $ 69 per month)
Gold (will cost you $ 99 per month)
9. BuzzSumo
BuzzSumo is one of the best SEO and social media tools used by millions of users around the world to find popular content, find backlink capabilities, influencer reach, brand monitoring etc.
Why should you? Using BuzzSumo over other tools?
The ability to find proven content Without a
doubt, creating great content that has been proven to work is the fastest way to drive more traffic and sales to any website. Here you need to find proven content that goes viral, but how do you know which content is performing well?
Well, with BuzzSumo, the answer is simple. You can find popular content in any industry by sorting the backlinks, social media shares etc. Just enter a keyword or topic of your choice and you will get all articles, videos, links or other content with more social shares and backlinks, so you can easily choose a topic for creating your content.
Simply put, BuzzSumo is a great tool for all content creators to find high performing content in any industry so you can create highly shareable and linkable content without wasting your time and energy.
You can sort the popular content by:
Facebook shares
count backlinks
LinkedIn shares
Twitter shares
Pinterest shares
Great tool for influencer marketing The
majority of people use BuzzSumo for influencer marketing. We all know how important and essential it is to network with the influencers. Just one tweet from a popular influencer in your industry can literally change your online destiny. If you still don't do it, you're making a big mistake.
BuzzSumo makes it easy to find and analyze influencers in any industry. Just enter a subject or keyword to find all the influencers in your niche to network with them. BuzzSumo has great filters to easily filter out all influencers and sharers by reach, authority, influence and involvement.
Apart from the above features, BuzzSumo can also be used for competitor research to find out where your content or website is with your competition. You can easily discover the most important things, such as;
Who is sharing the content
What content is increasing in shares, links or traction
Which social media sites are generating more shares of your competitors etc.
BuzzSumo Features
Content insights
influencer marketing
content alerts
Competitor analysis with ease
Backlink analysis
Social media analysis
Monitor Brand
Content curation
BuzzSumo Benefits:
The interface is so simple and easy to use even for the first time usersthe
have designedprices well
Find popular content in almost any industry
Receive notifications to your email when someone mentions your name or brand (so you can find ways to build links)
Great for influencer reach
BuzzSumo cons:
not considered an all-in-one SEO package like Moz Pro, SEMrush etc.
Missing metrics likestatistics keyword competition, search volumeetc.
BuzzSumo pricing :
currently BuzzSumo has 4 pricing plans.
Pro
Plus
Large
Enterprise
Pro: This is the basic plan that will cost you $ 79 per month, where you can perform unlimited content searches and receive alerts for up to 5,000 listings.
Plus, plan to cost you $ 139 per month where you can do unlimited content searches and receive alerts for up to 10,000 entries.
Large: Plan that will cost you $ 239 per month where you can perform unlimited content searches and receive notifications for up to 20,000 listings.
Enterprise: Plan to cost you $ 499 per month where you can search unlimited content and receive alerts for over 50 alerts and unlimited listings.
Facebook shares
count backlinks
LinkedIn shares
Twitter shares
Pinterest shares
Who is sharing the content
What content is increasing in shares, links or traction
Which social media sites are generating more shares of your competitors etc.
Content insights
influencer marketing
content alerts
Competitor analysis with ease
Backlink analysis
Social media analysis
Monitor Brand
Content curation
The interface is so simple and easy to use even for the first time usersthe
have designedprices well
Find popular content in almost any industry
Receive notifications to your email when someone mentions your name or brand (so you can find ways to build links)
Great for influencer reach
not considered an all-in-one SEO package like Moz Pro, SEMrush etc.
Missing metrics likestatistics keyword competition, search volumeetc.
Pro
Plus
Large
Enterprise
10. Raven tools
This is a great tool that you can use to easily perform SEO related tasks, social media tasks and PPC.
Is Raven a great SEO tool?
Easily monitor backlinks
Raven tools link management helps you to easily monitor all your backlinks in one place, so you can eliminate all bad links that are damaging your site in search results.
Even it will let you know when you get a new inbound link to your site or you will be notified when someone removes a link to your site - this will come in handy when managing all your backlinks profile effortlessly.
The great thing about using Raven tools is that it uses the solid data from incredible SEO tools like Majestic, Moz, Google AdWords and OpenCalais to give you great information about keywords, backlink and competitor analysis (so you don't have to pay for those premium tools by accessing Raven tools).Research competitors to surpass them on Google Search
Raven Tools Features Features:
Competitor Research
Consists of data from premium SEO tools such as Majestic, Moz, OpenCalais, etc.
Site Auditor
Social Media Reports
AdWords Reporting
Raven Tools Benefits:
Great for PPC Research and AdWords Reporting
Site Auditor Helps You EasilyYour Site's Performance Search
TrackConsole Data Offers
Gives Both Moz and Majestic StatisticsOut
Raven Tools Cons:
Expensive Compared to Most SEO ToolsThere
Raven Tools Pricing:
Have Raven Tools pricing options, including;
Start
Grow
Thrive
Lead
Let's talk quickly about Raven tools pricing plans so you can find the best package to suit your budget and website needs. Raven tools also work like SEMrush.
Start: is the basic plan that will cost you $ 99 per month (billed annually) and you can add up to 4 users and it supports monthly crawls up to 400k.
Grow: Costs you $ 169 per month (billed annually) and you can add up to 8 users, and it supports monthly crawls of up to 2 million.
Thrive: Costs you $ 249 per month (billed annually) and you can add up to 20 users and it supports monthly crawls of up to 5 million.
Lead: Costs you $ 399 per month (billed annually) and you can add unlimited users and it supports monthly crawls of up to 7 million.
Competitor Research
Consists of data from premium SEO tools such as Majestic, Moz, OpenCalais, etc.
Site Auditor
Social Media Reports
AdWords Reporting
Great for PPC Research and AdWords Reporting
Site Auditor Helps You EasilyYour Site's Performance Search
TrackConsole Data Offers
Gives Both Moz and Majestic StatisticsOut
Expensive Compared to Most SEO ToolsThere
Start
Grow
Thrive
Lead
Top 5 FREE SEMrush Alternatives and Competitors for 2020
Now let's talk about some of the free SEMrush alternatives and competitors you can use in 2020. While these free alternatives are NOT all-in-one SEO toolkits like SEMrush or Ahrefs, they are useful for keyword research, link analysis, site audits and so on.
1. Ubersuggest (for keyword research and site audits)
Ubersuggest is one of the best free keyword research tools out there. If you're just starting out and looking for free tools to find better keywords, Ubersuggest is the perfect Semrush alternative for you.
To start, enter a domain or keyword on Ubersuggest.
You can also choose a specific country if you want to target a specific audience. Click the search button to continue. Here's what it looks like;
Let's take "fitness apps" as an example and this is what we get.
As you can see above, you will see keyword data including;
Volume of
SEO difficulty (to rank for that specific keyword)
Level of difficulty (estimated competition in paid search results)
Cost per click (CPC value of the keyword)
You'll also notice the average webpages already in the top 10 results above have an "x" number of backlinks (which allow you to easily determine how easy or difficult it is to rank for a given keyword).
When you scroll down you will see a list of all the keyword ideas for your target keyword group.
KeywordSearch
Trend MonthlyVolume
CPC
In addition, you also get additional information, including related keyword ideas, questions, prepositions, and comparisons for your targeted keywords.
When you scroll down further, you also get content ideas for your target keywords that contain information about;
URL of page title (competition for your keyword)
Estimated
backlinks (approximate)
Facebook and Pinterest shares
Did you know that you can now use Ubersuggest to conduct site audits?
Yes, here's how.
Just click the "Site Audit" icon on the left (see the image above) and enter your domain to continue. As soon as you press the search button, it is immediately displayed;
On-page score of your site
Organic monthly traffic
Organic keywords (you are already ranking)
backlinks
It also gives you a "Health Check" report where you can find;
Critical Errors (which should be fixed immediately)
Warnings and
Recommendations
So yes, Ubersuggest is one of the best SEO tools like SEMrush, because it offers you a lot of useful features to find better keywords, perform site audits, backlinks analyze and so on. While the data is NOT as accurate as paid tools, it is definitely worth a try!
Ubersuggest Pros:
Completely free to use (no account setup required) and you can sign up for free with your Google account if you want to get more keyword suggestions and datametrics
Unlimited keyword searches
Lots of keywordincluding search volume, difficulty, CPC value, competition and so on
Extremely easy to use interface
Uber Suggest Cons:
The keyword data are NOT as accurate (compared to other paid SEMrush alternatives)
Limited keyword ideas compared to other paid SEO tools like SEMrush
Volume of
SEO difficulty (to rank for that specific keyword)
Level of difficulty (estimated competition in paid search results)
Cost per click (CPC value of the keyword)
KeywordSearch
Trend MonthlyVolume
CPC
URL of page title (competition for your keyword)
Estimated
backlinks (approximate)
Facebook and Pinterest shares
On-page score of your site
Organic monthly traffic
Organic keywords (you are already ranking)
backlinks
Critical Errors (which should be fixed immediately)
Warnings and
Recommendations
Completely free to use (no account setup required) and you can sign up for free with your Google account if you want to get more keyword suggestions and datametrics
Unlimited keyword searches
Lots of keywordincluding search volume, difficulty, CPC value, competition and so on
Extremely easy to use interface
The keyword data are NOT as accurate (compared to other paid SEMrush alternatives)
Limited keyword ideas compared to other paid SEO tools like SEMrush
2. KeywordTool.io (for keyword research)
If you're looking for long tail keywords, KeywordTool.io is a great free tool for you that generates up to 750 long tail keywords for any search term.
To get started, visit their site and type in any keyword of your choice and hit Enter.
You will immediately receive a lot of keyword suggestions. For our sample keyword, it gives us over 500 keyword ideas. Have a look.
As you can see above, their free version only gives you long-tail keyword suggestions (their pro version allows you to access additional keyword data, including search volume, trend, CPC value, competition, and more keyword ideas).
Another good reason to use KeywordTool.io for keyword research is that it also helps you with "related questions".
As you can see above, you can find a lot of related questions to use in your posts or FAQ section to get more traffic from Google (to rank for featured snippets, using such questions in your content helps!).
KeywordTool.io can also be used for YouTube keyword research. So if you have a YouTube channel and are looking for traffic that generates keyword phrases, this is extremely helpful.
As you can see above, for YouTube and Google search, we used the same sample keyword, "How to lose weight."
But the good thing is, KeywordTool.io shows us unique keyword ideas for each, depending on the platform you choose (which itself indicates that the tool's keyword suggestions are completely accurate).
Benefits of KeywordTool.io:
Extremely useful for finding keyword long tail ideas. Think
up a lot of related questions for your targeted keyword phrases.
You can also generate keyword ideas around your primary keyword "prepositions".
Get a ton of keyword ideas for YouTube.
You can also conduct keyword research for other platforms including Amazon, Instagram, Twitter, Play Store etc.
Disadvantages of KeywordTool.io: Search
volume, trend, CPC etc. Keyword data is NOT available with their free version (available when you subscribe to their Pro version)
Extremely useful for finding keyword long tail ideas. Think
up a lot of related questions for your targeted keyword phrases.
You can also generate keyword ideas around your primary keyword "prepositions".
Get a ton of keyword ideas for YouTube.
You can also conduct keyword research for other platforms including Amazon, Instagram, Twitter, Play Store etc.
volume, trend, CPC etc. Keyword data is NOT available with their free version (available when you subscribe to their Pro version)
3. Screaming Frog (for crawling)Screaming Frog
websitesis a free tool used for site audits such as crawling websites, finding broken links, creating sitemaps and so on. It is a desktop program that you must install if you want to conduct detailed audits of your site.
start visitsite theirto download their program.
Quick Note: The Screaming Frog SEO Spider is available for Windows, Mac and Ubuntu Linux.
Once installed, enter your site URL and the tool will crawl the subdomain you enter and treat all other subdomains it encounters as external links by default.
For example, by entering https://www.screamingfrog.co.uk in the 'Enter URL for spider' box at the top and clicking 'Start', the Screaming Frog www. subdomain is being crawled.
Once crawled, it will show you a list of all URLs on your site along with response codes, H1, H2 tags, meta keywords, images, Hreflang issues and so on.
You can easily find any missing or duplicate meta descriptions along with missing or duplicate H1 tags affecting your website's SEO.
As you can see above, Screaming Frog identifies any missing or duplicate problems except showing elements that exceed the optimal drawing length.
You can also export the crawlpad report if desired.
The Screaming Frog SEO Spider is also useful for creating XML sitemaps for your site and allows you to create an XML sitemap or a specific XML sitemap for images, which is located under 'Sitemaps' in the top level navigation .
Here's what it looks like;
There you go. Screaming Frog is definitely one of the free SEMrush alternatives and competitors especially useful for site auditing and website link analysis.
Benefits of Screaming Frog:
Helps you crawl to the URLs of 500 websites with their free version
Easily find broken links (404s) and server errors
Discover exact duplicate URLs
Analyze page titles and meta descriptions and easily discover all long titles and meta descriptions
Quickly create XML sitemaps along with image XML sitemaps
You can link these to Google Analytics, Search Console and PageSpeed Insights to explore your website for even more detail.
You can quickly evaluate the internal links and URL structure using interactive crawls.
Cons of Screaming Frog
There a crawl limit of up to 500 URLs with their free version (their premium version allows you to crawl unlimited URLs). Unless you have a website with a lot of URLs, their free version is enough!
It is a desktop program that you must download and install in order to use it.
Helps you crawl to the URLs of 500 websites with their free version
Easily find broken links (404s) and server errors
Discover exact duplicate URLs
Analyze page titles and meta descriptions and easily discover all long titles and meta descriptions
Quickly create XML sitemaps along with image XML sitemaps
You can link these to Google Analytics, Search Console and PageSpeed Insights to explore your website for even more detail.
You can quickly evaluate the internal links and URL structure using interactive crawls.
There a crawl limit of up to 500 URLs with their free version (their premium version allows you to crawl unlimited URLs). Unless you have a website with a lot of URLs, their free version is enough!
It is a desktop program that you must download and install in order to use it.
4. Varvy SEO tool (for Site Audits)
Are you looking for a free tool that offers site audits? Then try the Varvy SEO tool because you can easily see how well a page follows Google guidelines.
to start Visit their site and enter a webpage URL and click Test.
Scroll down for further review of your web page.
As you can see above, you can find issues around accessibility, page speed, robots.txt and so on.
Advantages of Varvy SEO tool with the page speed has.
Find out if your site has problemsdiscover your siteproblems
Easily's accessibility.
Find out if one of your web pages has too many links or not.
Discover any HTML errors.
You can easily discover paid links (and track or block them using a robots.txt file if they ever exist)
Disadvantages of your blog comment's Varvy SEO
tool Sometimes the tool shows the data and informs you about "missing alt tags" for Gravaters of Comments
Usually used for "basic site audits" but you CAN'T really conduct in-depth site audits like SEMrush
Find out if your site has problemsdiscover your siteproblems
Easily's accessibility.
Find out if one of your web pages has too many links or not.
Discover any HTML errors.
You can easily discover paid links (and track or block them using a robots.txt file if they ever exist)
tool Sometimes the tool shows the data and informs you about "missing alt tags" for Gravaters of Comments
Usually used for "basic site audits" but you CAN'T really conduct in-depth site audits like SEMrush
5. Keyword Planner (for keyword research)
Keyword Planner is the grandfather (read "oldest") of all keyword research tools and becomes a lot used for keyword research in Google Ad. It is 100% free.
While Keyword Planner doesn't provide accurate keyword statistics like average monthly searches, it helps you identify a lot of RELEVANT keyword ideas for your ad campaigns, blog posts, etc.
Once you are on Keyword Planner, enter any keyword and click Get Results ”
It instantly shows you a lot of keyword ideas around your target keyword.
As you can see above, you can find useful keyword data including;
Related keywords (sorted by relevance)
Average monthly searches
Competition
Bid value for the keyword and so on.
You can also add filters if you want to get specific keyword ideas for your ads or blog posts through Keyword Planner.
As you can see above, you can add filters like keyword text, competition, bid value, exclude specific keywords and so on to filter your keyword research.
Benefits of the Keyword Planner
Completely free to use (all you need is a Google account to sign up)
Can be used for keyword ad research (PPC survey)
You can view the data all the way up to 4 years
Provides suggested bid estimates for each keyword to easily determine your advertising budget
You can visualize annual keyword performance and holiday trends based on CPC, clicks, impressions, etc.
Grab Your 30 Days FREE SEMrush Pro Account ($ 99.95 Value)
Disadvantages of the keyword
planner Keyword data (especially average monthly searches) are completely inaccurate
Quite difficult to find low competitive or highly profitable keyword ideas ( because it is used by millions of users all over the world and even low competition keywords are very competitive with the help of this tool)
Related keywords (sorted by relevance)
Average monthly searches
Competition
Bid value for the keyword and so on.
Completely free to use (all you need is a Google account to sign up)
Can be used for keyword ad research (PPC survey)
You can view the data all the way up to 4 years
Provides suggested bid estimates for each keyword to easily determine your advertising budget
You can visualize annual keyword performance and holiday trends based on CPC, clicks, impressions, etc.
planner Keyword data (especially average monthly searches) are completely inaccurate
Quite difficult to find low competitive or highly profitable keyword ideas ( because it is used by millions of users all over the world and even low competition keywords are very competitive with the help of this tool)
Is SEMrush still worth your money?
So far we've talked about some of the cheaper and free SEMrush alternatives for your SEO needs, but we still consider SEMrush to be one of the best (if not the only best) tools for all of your marketing, SEO and website needs.
Here are 3 main reasons why SEMrush is at the top of the list:
Site Audit: The SEMrush site audit feature makes it easy to find and fix all your website issues including duplicate content, no alt tags, missing meta description, broken links, redirect errors etc.
Keyword: Weuse ResearchmainlySEMrush for keyword research because it is one of the best tools for finding great keywords, which also provide metrics like search volume, relevant keywords, backlinks information etc. all in one place.
Competitive: AnalysisSEMrush became popular for its ability to conduct competitive research with accurate information. Do you want to know the search traffic of your competitors? Do you want to know the traffic of a website? Do you want to know where your competitors generate their backlinks from? You can get all that information with SEMrush.
Here is an exclusive link to SEMrush where you can get a free 30-day trial worth $ 99.95.
View more SEO Tools:
Site Audit: The SEMrush site audit feature makes it easy to find and fix all your website issues including duplicate content, no alt tags, missing meta description, broken links, redirect errors etc.
Keyword: Weuse ResearchmainlySEMrush for keyword research because it is one of the best tools for finding great keywords, which also provide metrics like search volume, relevant keywords, backlinks information etc. all in one place.
Competitive: AnalysisSEMrush became popular for its ability to conduct competitive research with accurate information. Do you want to know the search traffic of your competitors? Do you want to know the traffic of a website? Do you want to know where your competitors generate their backlinks from? You can get all that information with SEMrush.
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