SEMrush Content Marketing Platform
SEMrush Content Marketing Platform
Product Name: SEMrush
Summary
SEMrush Content Marketing Platform is an ultimate toolkit that makes content marketing so easy. You can effortlessly plan, create and track your content. Here's the ultimate review of it along with features, alternatives, pricing and so on.
What is the BIGGEST challenge facing most contentand bloggers? If you said "create compelling content" then you are absolutely right.
Content is king. No matter what industry you are in, if you want to get better results, you need to create quality content that connects your target audience.
But here's the thing: creating compelling content is NOT easy.
You need access to RIGHT content marketing tools for topic research, content creation, and content performance tracking.
What if there is only ONE tool that helps you with all these content marketing related tasks?
Let's introduce the "Content Marketing Toolkit" from SEMrush. It is an all-in-one content marketing platform that helps you with;
Content planning Content creation
and optimization
Measure your content performance, and so on.
Try 14-day free trial of SEMrush Guru account today
. pros, cons and alternatives. Are you ready? Let's start!
How To Use The SEMrush Content Marketing Platform: A Simple Guide For Beginners
What Exactly Is SEMrush's "Content Marketing Toolkit"?
Content Marketing Platform (or Toolkit) from SEMrush is a content marketing tool that can be used for topic research, content optimization, content performance tracking, and so on.
If you're looking for an all-in-one tool to manage your content marketing, SEMrush's content toolkit is definitely for you.
Feature List:
Here are some of the great features of Content Marketing Platform from SEMrush.
Conduct content
Conduct topic
auditsresearch Post tracking (track social shares, links, traffic etc)
Access to marketing calendar (can be used as editorial calendar)
SEO content template and SEO writing assistant (help you create optimized content)
Access to brand monitoring ( to track entries)
So what are you waiting for?
Free 14-Day Trial for SEMrush Guru to Try Content Marketing Toolkit
You can also use the 30-day free trial for SEMrush Pro from here.
Find traffic generating post ideas using their "Topic Research Tool".
Great content starts with a great idea. You need to discover the right topic ideas that your core audience cares about. Otherwise, it's nearly impossible to create content that goes viral online.
Content Marketing Toolkit from SEMrush gives you access to the "Topic Research Tool" which provides you with a lot of useful content (or topic) ideas no matter what industry you are in.
The Topic Research tool generates many useful content ideas based on keywords, trending topics, related searches, questions people ask, and so on.
Once you are on the Content Marketing dashboard, go to Subject Research and enter a subject or keyword. Click the "Get Content Ideas" button to continue. You can also choose your preferred database.
SEMrush's content marketing tool gives you a ton of ideas for topics based on that keyword.
You can explore more topic ideas in the following ways.
Cards
Explorer
An overview
A mind map
You can also prioritize your content ideas in 3 following parameters:
Volume to see the most popular topics first
Difficulty to see the most difficult keywords (difficult to rank)
Topic efficiency to see the most efficient topics (with high relevance for your targetor keyword)
topicIf you are using "Cards" (default view) to explore ideas for new topics, make sure to choose a relevant topic card to explore further. This is what it looks like when you click on a card.
As you can see above, it shows you headlines and relevant questions based on your topic.
You can add your favorite topics or headlines to the "Favorite Ideas" list to view later, export them or create SEO optimized templates.
You may also notice above that it shows you various statistics such as;
Sub-volume (search volume)
Difficulty and
themetopic efficiency
Here's what the Mind Map view looks like;
Want to spy on your competitors' domain to see what topics they are currently ranking for? You can do that easily by entering a domain name.
As you can see, you can now see for which topics Neil Patel's website is currently in the top 100 Google results.
Create SEO Friendly Content Using Their "SEO Content Template"ideas
Finding great topicis one thing and creating well optimized SEO friendly content is another.
Fortunately, SEMrush content toolkit provides you with "SEO Content Template" that makes it easy to create well-structured and SEO-friendly content.
Here's how "SEO Content Template" works.
Enter a keyword that you want to rank forkeyword
SEMrush will analyze content on Google's top 10 ranking pages for your target
You will get recommendations to create a better piece of content
Enter your target keywords in the "SEO Content Template", choose your preferred country , city or region and click the "Create SEO Template" button to continue.
It immediately starts analyzing your top 10 rivals for your target keywords.
As you can see above, you will find out;
Top 10 Rivals for Your Keywords
Top Recommendations (Based on those Top 10 Rivals on Google)
You should focus on these top recommendations as they provide you with a ton of valuable suggestions on how to make a perfect SEO friendly copy.
You will discover semantically related keywords, backlink sources you can try to obtain, average readability score and recommended text length.
If you scroll further down, you will also get the best recommendations to create a perfectly optimized blog post.
See that? You will get suggestions on where to include your target keywords to better rank in Google search results.
"SEO Writing Assistant" provides you with the best SEO recommendations.'s
SEMrushSEO writing assistant checks that your content is following best SEO practices.
It offers you suggestions on how to optimize your content based on Google's top 10 ranking pages for your specified keywords in a given location. You just need to set your target keywords to get the best recommendations to improve the organic rankings.
SEMrush offers a built-in SEO writing assistant editor where you can copy and paste your text to find the best SEO practices. Or you can download their add-on for WordPress or Google Docs for free.
When you use the SEO writing assistant to analyze the text, you will get an overall score (out of 10). Here's what it looks like;
With the help of their SEO writing assistant, you will get the following things.
Readability (overall readability score along with word count, title issues and content issues)
SEO (it gives you a list of target keywords along with recommended keywords with keyword stats like difficulty, linking issues etc)
Tone of Voice (it checks the tone of voice so you get consistency )
Originality (can be used as a plagiarism checker to check the total percentage of your text that is not comparable to other sources)
Here's what it looks like;
As you can see above, the closer the number is to 10, the better your content is.
Try to score a 9 if you want to better optimize your content for both search engines and your target audience. If you're already using Google Docs to create content, you'll love SEMrush's SEO writing assistant because it's NOT only free to use, but it also provides you with excellent suggestions for optimizing your content for higher search results.
"Brand Monitoring" helps you track any website
. Brand monitoring is extremely important. Whether you want to turn your "name listings" into backlinks or get notified when someone mentions your name / brand / website online, "Brand Monitoring" helps.
The SEMrush content platform provides you with a brand monitoring tool that makes it easy to track daily mentions of your brand or website.
It gives you the ability to track specific brand listing domains on a daily basis and it also integrates with Google Analytics so you can easily measure the amount of traffic you receive from link listings.
Here are some of the benefits of using brand monitoring.
You can track anything from your name, brand, website, app or product, and get notified when someone mentions something on the
web.You can use it to turn mentions into links (if someone mentions your brand without linking, you can send a soft email to link to your site or product)
You can find influencers and track their mentions
Here's what it looks like;
As you can see above, you can track all of your web listings (by specific dates), along with the domains that list your website, brand, or product.
Make an editorial plan
Consistency is very important. Creating a successful website or business takes time. You need to create consistently on a regular basis. This is where developing an editorial plan for your content helps you a lot.
To create and manage your editorial calendar, SEMrush has developed a tool called "Marketing Calendar" that can help you manage your content ideas in a calendar well in advance.
You can use their marketing calendar for so many things including;
Keep all your content ideas or concept ideas in one place.
Avoid publishing similar content (which can lead to keyword cannibalization).
Create a content strategy and schedule your posts months in advance
Maintain consistent blog posting frequency
This is what it looks like;
As you can see above, you can plan your posts in advance, create a new campaign to manage your content ideas, export your ideas, and so on. If you really want to build a successful blog, you need to make sure you develop a solid editorial plan for your content so you can plan your posts ahead of time.
Review and improve your content with "Content Audit Tool"
The best way to get more out of SEMrush's Content Audit tool is to connect your GSC (Google Search Console) and Google Analytics to get the important data including pageviews , sessions and bounce rate etc.
This tool offers you two main functionalities, including;
Checking the content of your on-page website
Checking your off-page content (with "post-tracking")
First, let's talk about their Content Audit tool that can be used to check the existing content of your blog. Based on that, you can update your old content or develop a new content strategy to boost your overall conversions.
You can configure the tool by selecting the subfolders in your sitemap or by manually adding URLs (up to 20,000 pages).
Here's what it looks like;
After you run the content check, all the content on your site will be displayed so you can analyze them all. You can check the workflow status to see the status of your blog posts.
It shows all essential factors on the page such as H1 tag, author, word count, total social shares and so on.
Measure impact with their "Post Tracking"
Post Tracking is an integral part of their Content Audit tool, which allows you to easily measure the impact of your off-page content.
You can add the URL of an existing blog post to track the performance of the post. Here's what it looks like;
As you can see above, you can see different statistics such as;
URL (you can see a list of all the URLs you are currently tracking, you can also add or remove URLs)
Referral traffic (shows the amount of traffic that came to a post from a source outside of a search engine such as Google)
Keywords (shows you the number of your target keywords for which your posts are in the top 100 search results)
Shares (number of social shares your post receives)
backlinks (number of backlinks your post receives)
Estimated reach (shows you the number of people who viewed your content)
All in though Post Tracking helps you keep track of the keywords of your individual blog post URL, referral traffic, shares, backlinks and so on.
SEMrush Content Marketing Toolkit Pros and Cons
Here is the list of pros and cons of the SEMrush content marketing platform.
Pros:
Topic Research Helps You Find Outstanding Topics orIdeas in Any Niche
ContentSEO Content Template Gives SEO Recommendations to Create SEO Friendly Content
SEO Writing Assistant improves your readability score and helps you optimize your content in a better way
Brand Monitoring helps you analyze if your competitors are listing online
Content Audit helps you improve your overall content for more social shares and organic traffic
You can check your content for originality (so you know if there is any copied content in your text)
Marketing Calendar helps you when planning and scheduling your content in advance
You can use Post Tracking to track backlinks, referral traffic, search engine rankings and social shares.
Cons:
You get full access to their content marketing platform on their more expensive plans, Guru and Business.
Pricing: how much does it cost?
SEMrush currently offers the following 3 monthly plans.
Pro - $ 99.95 per month
Guru - $ 199.95 per month
Business - $ 399.95 per month
If you want to save more on their plans, opt for theirplans annual as you can save 16% on all of their 3 plans . Here's the pricing structure with their annual billing.
Pro - $ 83.28 per month
Guru - $ 166.62 per month
Business - $ 333.28 per month
Important to Remember
You only get full access to the "Content Marketing Platform" for their Guru and Business plans. On their Basic plan, which is Pro plan, you get very limited access.
As you can see above, if you want unlimited access to the Content Marketing Platform, you need to purchase their Guru or Business account.
With the Guru account, here's what you get;
Unlimited topics to research
Up to 800 SEO content templates
Up to 20,000 pages to check
Up to 5 countries to track
Up to 50 posts to track
You can add 1 calendar
Up to 5 plagiarismper month
checksTry SEMrush Guru account 14 days free trial
with their Business account, here's what you will get;
Unlimited topics to research
Up to 2000 SEO content templates
Up to 20,000 pages to check
Up to 10 countries to track
Up to 50 posts to track
You can add unlimited calendars
Up to 10 plagiarismper month
checksWant to try SEMrush free for 30 days? Use the following link.
Grab your FREE 30-Day SEMrush Pro Account (Worth $ 99.95)
Alternatives to SEMrush Content Marketing Platform
Here are some of the cheaper alternatives to SEMrush content marketing toolkit.
1. BuzzSumo
When it comes to content marketing tools, BuzzSumo is very popular because it provides you with content insights to generate ideas for topics in almost any industry.
BuzzSumo is widely used to generate content ideas, create top performing content, monitor your content performance and discover influencers in every niche.
Here are some of the features of BuzzSumo.
Content Analysis ReportsReports Influencer
Domain
Searches
Backlinks
Question Analyzer
Facebook Analyzer
YouTube Analyzer
Top Author Search
How much does it cost?
BuzzSumo offers 4 rate models listed below.
Pro (This plan allows you to add up to 5 users costing you $ 99 per month where you can add up to 5 projects)
Plus (This plan lets you add up to 10 users costing you $ 179 per month where you can add up to 10 projects)
Large (this plan allows you to add up to 15 users costing you $ 299 per month where you can add up to 10 projects)costing
Enterprise (this plan allows you to add up to 30 usersyou $ 499 per month where you can add up to 10 projects)
All plans include unlimited searches.
You can try BuzzSumo for free for 7 days.
Try BuzzSumo todaymarketing tool
2. ContentStudio.io
ContentStudio.io is another popular contentused by more than 30,000 people worldwide to discover, plan and plan high-performing content in every industry.
Here are some of ContentStudio's features.
Find, analyze and share top-performing content for any topic
Plan and collaborate with others using their editorial calendar
Schedule content for all your social media channels
Solid analytics to track your performance
How much will it cost?
ContentStudio.io is available in 4 pricing plans.
Pro (Best for solo marketers and it will cost you $ 49 per month and you can add 1 blog per platform along with up to 10 social accounts)
Small (Best for businesses and agencies and it will cost you $ 99 per month and you can Add 10 blogs per month). platform along with up to 25 social accounts)
Medium (best for companies and agencies and it will cost you $ 199 per month and you can add 20 blogs per platform along with up to 50 social accounts)
Large (best for agencies and it will cost you $ 299 per month and you can add 50 blogs per platform along with up to 150 social accounts)
Click here to try ContentStudio.io
3. Content Explorer from Ahrefs Search Stats
If you want to find the best performing content with advanced content, you should definitely give it a try Content Explorer from Ahrefs.
Just type a topic or keyword into their Content Explorer and you will discover a list of the most popular web pages based on those topics or keywords.
Here are some features of Content Explorer from Ahrefs;
Discover and analyze top performing content in any industry
Find SEO metrics of any webpage including organic traffic, links, social shares etc.
Find out if a page is attracting new links or losing links overtime
Find broken link building opportunities in any niche also
Discover content trends
See which sites still have to link to you and a lot more.
How much is it?
Ahrefs offers you the following pricing plans.
Lite (great for beginners and you can add 1 user costing you $ 99 per month where you can add up to 5 projects)
Standard (great for small business and you can add 1 user costing you $ 179 per month where you up to 10 projects)
Advanced (Great for agencies and you can add 3 users costing you $ 399 per month where you can add up to 25 projects)costing
Agency (great for agencies and you can add 5 usersyou $ 999 per month, where you can get up to 100 projects)
Ahrefs does not offer a free trial, but you can use the link below to try their tool for 7 days for $ 7.
Click here to try Ahrefs for 7 days (for $ 7)
. about SEMrush Content Marketing Platform
Here is a list of some of the frequently asked questions about SEMrush content marketing toolkit.
Can we perform content audits with SEMrush Content Platform?
Yes, you can use the content marketing platform SEMrush to monitor the content of your website. You can also use it for topic research, improve your existing content, create SEO-friendly blog posts, get SEO recommendations, and so on.
Is SEMrush free?
SEMrush is a premium SEO toolkit, but you can take advantage of their 30-day free trial of Pro account (which is worth $ 99.95 per month) from here. With this free trial, you will get full access to their features and tools such as the magic keyword tool, site audits, daily ranking, on-page SEO analysis, backlink management and so on.
What can the SEMrush Content Marketing Toolkit do?
Here's what you can do with the SEMrush content platform.
Find topics that match your audience
Manage your content editorial calendar
Get SEO recommendations
Keep Find the originality of your copy
Check the content
of your website listings from your website or brand online
Improve your existing content and the list goes on
What is the Brand Monitoring tool from SEMrush?
SEMrush's Brand Monitoring allows you to track all online listings. You can set a word (such as your name, product, app, website, or brand) and it keeps track of all these entries on a daily basis. It's a built-in tool that you can use with SEMrush's Content Marketing Toolkit.
Helpful Resources:
Final Thoughts on the SEMrush Content Platform
Creating compelling content is key to building a successful blog or online business. This is where SEMrush's Content Marketing Platform comes in handy. It helps you with everything from managing your content ideas to optimizing your blog posts, tracking your content performance and so on.
So what do you think of the SEMrush content marketing platform? Do you think this is the best platform to create a solid content strategy? Share your thoughts in the comments below.
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