Semrush Plans and Pricing and Free Trial
Semrush Plans and Pricing and Free Trial
Semrush is the best all-in-one search tool for keyword research, competition analysis and ranking. If that's what you're in the market for, Semrush is your number one option.
Pros Research analysis
for KeywordTool to discover popular paid campaign keywords and high volume keywords to target with SEOtool to
Competitive Identify your best competitors and spy on their online marketing tactics
Excellent keyword tracking tool to check how well your site ison Google over time
Cons
ranksDeepCrawl and Screaming Frog are superior for on-page SEO audits
Ahrefs is slightly better for backlink analysis
More expensive than free tools like Google Ads Keyword Planner
Editor's Rating
5.0 / 5.0
What is Semrush?
Semrush is the best all-in-one search software tool for keyword research, competitive analysis, ranking and more. It saves you hours of finding new high-volume keywords to target in paid and organic search results, gives you insight into your competitors' online marketing tactics, and helps you track your website's SEO performance in search engines.
Semrush Full Review: Pricing, Features & Competitors
Semrush is an extremely popular, best-in-class solution for any digital marketer managing paid or organic searches. Founded in 2008, the company has grown to more than 4 million users and 650 employees.
Pricing and Cost
SemrushSemrush pricing starts at $ 99.95 per month. This is how much Semrush costs for one user:
Pro plan: $ 99.95 per month
Guru plan: $ 199.95 per month
Business plan: $ 399.95 per month
Customers who pay annually receive a 16% discount on the monthly Semrush prize. The company also offers two add-on services: listing management for $ 20 / month and Competitive Intelligence for $ 200 / month.
Semrush Plan Comparison and Free Trials
Here is a Semrush plan comparison along with links to free trials of each. We've partnered with Semrush to offer a 14-day Pro Plan free trial.
While not actively advertised, there is also a free SEMrush subscription that offers limited access to the platform.
Semrush Features
All Semrush packages come with over 28 different tools that will help your website generate more search traffic. Below is an overview of Semrush's features.
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How to use the 3 best Semrush features
To keep it simple, let's focus on the three essential Semrush features that are really exceptional compared to alternatives and the biggest impact on your organization. Understanding these features and how to use them is the best way to determine if Semrush is the right solution for you.
# 1: Keyword Search
Top Feature Semrush is a super effective keyword research tool. For paid search results, this helps you identify popular search terms and refine your CPC bids. For organic search, this helps you identify high-volume keywords that are easier to rank for.
The indispensable keyword research offering in Semrush is aptly called the Keyword Magic Tool. This tool allows you to enter any keyword and Semrush provides a huge list of related search terms with the corresponding search volume, search trend, target cost per click, difficulty, organic search competition and SERP features. Semrush organizes the keywords into categories to make it easier to focus your research. You can also view broad matches, keyword phrases, and exact matches.
When you've found the new keywords you want to target, you can add them to a list and export them for further analysis or upload them to Google Ads. Here is an example of the result of the Keyword Tool for the keyword 'hello fresh':
2: Competitive
Analysis Top Feature It's easy to use Semrush to discover the websites you compete with most in online search, identify the keywords where you outdo you, and spy on their online advertising tactics.
In the image below, you can see Semrush's competitive positioning map for TechCrunch. Competitors are plotted based on the number of keywords and traffic. This is a quick and effective way to identify your online competitors.
From this report, you can click to compare your website's top-performing keywords to your competitors' top-performing keywords. The most valuable benefit of this analysis is finding high volume keywords where competitors rank well and you don't.
In the keyword Gap report below, you can see that TechCrunch does not score for the keyword "amd news". The report also shows that one of the company's top competitors, The Verge, takes first place overall. This keyword has 27,100 searches per month and is one that TechCrunch should be targeting with its SEO efforts.
In addition to organic search intelligence, Semrush provides insight into the paid search tactics of competing websites. For example, TechCrunch can get competitive information about the keywords The Verge is targeting, how much they are paying, and view the ad text The Verge is using. This Advertising Research report shows Google search ads that The Verge actually used.
If you are interested in using other tools for competitive keyword research, check out this breakdown of the six best tools for keyword research competitors.
Top Feature # 3: Keyword Rank Tracking for SEO
Once you've identified your top keywords, you need a way to track how well your website ranks for them in search results.
Semrush's Rank Tracking tool tells you how well pages on your site rank for specific keywords of your choice over time. The Position Tracking tool also makes it easy to spot major positive or negative shifts in your organic search results.
Here's how it works: Depending on your subscription level, you upload a certain number of keywords that Semrush automatically searches on Google every day. Next, Semrush records your SERP ranking for each keyword and summarizes the data in the report.
To get the most out of the tool, we recommend uploading a combination of keywords from the list below:
Brand-related keywords
Short-tail keywords
Middle-tail keywords
Long-tail keywords
Keywords for different product or service categories
Good resources to find this are Google Analytics, Search Console and Ads. Semrush allows you to tag any keyword you upload and then filter the reports by category. For example, you can only tag and monitor the performance of your brand keywords.
As in the Semrush Position Tracking report below, you will see a visibility score for your selected keywords. This visibility score is a summary of how your keywords rank every day: 100% means that you are in the first organic position for all of your keywords, while 0% means that none of your keywords are in the first 100 results. In addition to the visibility score, you can also see the average position of your keywords and the distribution of rankings.
A super handy feature of this report is that Semrush captures all known changes to Google's search algorithm. You can see the Google logos in the above report, each registered on the date of the algorithm change with a description of what specifically changed.
If you're interested, you can read this comprehensive guide to keyword tracking rankings from our list of the top three keyword ranking tools.
Semrush Tutorials
We've put together some Semrush tutorials that explain how to use the main Semrush tools:
How to Use the Semrush Keyword Magic Tool
Keyword
Gap Analysis How to Use Semrush for How to Use Semrush for Paid Search
How to Use the Semrush Site Audit Tool
How to Use Semrush Sensor to Detect Google Updates Search
Algorithm-Semrush Traffic Analytics
Package Overview Semrush Alternatives and Competitors
Semrush competes with several search software tools. For a complete overview of the landscape, watch this analysis of the SEMrush competitive. These are the best Semrush competitors by category.
SEMRush vs. Ahrefs
SEMRush and Ahrefs are the two most popular all-in-one SEO solutions used by digital marketers. Both tools offer a wide variety of components for keyword rank tracking, backlink building, on-site technical audits, and competitive analysis.
The main difference between the tools is their standout feature:
Semrush is excellent for keyword research and keyword rank tracking.
Ahrefs is great for building backlinks and monitoring your backlink profile.
At SoftwarePundit we use both Semrush and Ahrefs. However, if you have to choose between Semrush and Ahrefs, we recommend that you choose based on the standout feature you need. For an in-depth analysis, see this breakdown of Ahrefs vs. Semrush.
Semrush vs. AccuRanker
Semrush and AccuRankerrank are both exceptional keyword tracking solutions. The main difference between these SEO tools is the breadth of their offering.
Semrush is an all-in-one SEO solution that comes with tools for keyword rank tracking, competition analysis, backlink analysis, on-site technical audits, and more.
AccuRanker is laser focused on keyword position tracking. As a result, AccuRanker is about half the price of Semrush.
If you need an all-in-one SEO tool (ie you don't have one yet) then go for Semrush. If you specifically need a keyword rank tracking tool, you'll be very happy with AccuRanker.
Other Semrush competitors
We have analyzed Semrush against other competitors. Click on the links below to read our in-depth comparisons:
Semrush vs. Serpstat
Semrush vs. SpyFu
Semrush vs. Google Analytics
Semrush vs. Screaming Frog
Is Semrush Right For You?
If you are looking for a professional yet affordable tool to add accuracy and intelligence to your paid and organic search tools, Semrush is a great choice. It's a good idea if your primary needs are keyword research, competitive analysis, and keyword placement tracking.
If instead you're focused on link building, we recommend Ahrefs. However, if you need a tool to help with on-site SEO improvements, we recommend a crawler like DeepCrawl or Screaming Frog.
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