How to Write a Blog Article For Seo (2021)

How to Write a Blog Article For Seo (2021)

our readers have asked us to share tips on how to optimize blog posts for SEO so they can get better search rankings.

The best time to optimize your blog content for SEO is when you create it, but you can always go back and improve your old articles too.

Blog SEO is important because it helps you to consistently drive more traffic to your website. There are many things you can do to optimize your blog posts for SEO.

In this article, we’ll share our best blog SEO tips to help you optimize your blog posts for SEO like a pro. These are the tips we use on our own blogs, which attract millions of visitors from search engines.

1. Plan Your Content With Good Keyword Research

Many beginners simply use their best guesses to write on topics they think will interest their users.

You don’t have to rely on blind guesses, especially if you can do keyword research to find exactly what your users are looking for.

Keyword research is a technique used by content creators and SEO experts. It helps you discover topics that your users are interested in based on the search engine data.

You can then use these keywords to plan your content strategy. This will get you writing on topics that people are looking for, and is a great way to find new blog post ideas.

We recommend using keyword research tools such as SEMRush. They provide in-depth keyword data, competitor analysis, keyword position tracking, and a host of other useful features.

If you are using SEMRush, you will want to check out their SEO writing assistant tool. It helps you discover LSI and related keywords, readability, language tone and average article length.

For detailed instructions, see our article on conducting keyword research for your blog posts.

2. Search Semantic Keywords for Your Top Keyword

After you’ve done your keyword research and discovered keyword ideas, it’s time to choose one with the highest search volume and low competition.

This will be your main keyword. It’s the search term your users are likely to be looking for.

If you are using the All in One SEO plugin, you can set the focus keyword in the SEO settings of your article. This will allow you to see how effectively you have used it in your article.

Next, you need to find out the keywords for Latent Semantic Indexing (LSI). These are the searches related to your focus keyword.

The easiest way to find them is to simply enter your focus keyword in Google Search and scroll to the bottom of the results. There you will find them listed as ‘related searches’.

You should include as many of these keywords in your content as possible so that you can have the most complete content for users.

It’s very important that you don’t try to cram them into your content. This would seem strange to your users and search engines are pretty good at detecting keyword overuse.

3. Write an Effective

Blog Post Title The title of your blog post is extremely important for search results.

A good blog post title makes your article more relevant to the search. More importantly, it motivates users to actually click on your article when they see it in the search results.

You can make your blog post title more SEO friendly by using your focus keyword in the title.

In addition to adding your focus keyword, we also recommend making your headline catchy and click-worthy. That’s because click-through rate (CTR) plays an important role in SEO.

There are several formulas for writing effective headlines. The one that still works is called EMV or emotional marketing value.

This formula recommends using powerful words that elicit specific emotional responses in your audience.

If you’re using the MonsterInsights plugin, it comes with a built-in headline analysis tool that gives you a headline score in the WordPress admin area. This also includes real-time tips to improve your title for higher click-through rates.

There are also other online tools you can use, such as IsItWP Headline Analyzer , which will help you calculate your title’s EMV score.

For more tips, see this article on headlines that have gone viral and how to copy their success into your own articles.

4. Make Internal Links a Habit After

you’ve blogged for a while, you have plenty of content that you want users to read. Internal links allow you to send new readers to view your older relevant posts.

Internal links are a great way to develop a contextual relationship between your new and old posts. It also allows you to pass relevant link juice to your older articles.

WordPress makes it easy to search for your old posts in the post editor. Simply select the text you want to link and then click the link button.

A text popup will appear below the words you selected. You can start typing to search for the older articles you want to link here.

Making internal linking a habit will ensure your on-page SEO is good and your older articles keep getting new links.

Related: See our in-depth guide on how to add a link in WordPress.

Oftentimes, beginners make the mistake of running internal links in one direction, linking to older posts of new articles. You can and should also go back to edit older posts to link to your new articles for maximum benefits.

5. Add images and videos to your blog posts.

Search engines often rank attractive content higher in the search results. Images and videos are much more engaging than plain text.

You want to make sure that your blog posts include images between paragraphs.

When adding images, be careful about image copyrights. Oftentimes, beginners copy images from other sites to use on their site, and this can put you in legal trouble if you do so without proper permission.

Don’t worry, there are plenty of places to find royalty-free images you can’t use in your blog posts. You can also use your own original photos or use websites like Canva to create compelling images.

Make sure to optimize your images for SEO. See our tutorial on optimizing images for search engines for detailed instructions.

Videos are even more engaging than images. You can turn your blog posts into videos by creating slideshows or vlogs or experimenting with other formats.

however, never upload videos directly to your blog posts. WordPress is not optimized to display videos and your handle shared hosting service cannot handle them.

We recommend uploading your videos to YouTube. It is the second most popular search engine and the second largest social media platform after Facebook.

Foresee our article on how to embed videos in WordPress for more information.

Add one to your blog post.

meta description The meta description is an HTML meta tag that you can add to any page. The goal is to provide a brief description of your article for search engines and other crawlers.

Some SEO experts believe that the meta description tag on a page has become irrelevant. Many others, however, would disagree. At WPBeginner we recommend using the meta description for all your posts.

A good meta description can explain a lot more about an article. Social media websites such as Facebook, Twitter And LinkedIn also display it when your articles are shared on those platforms.

Since you now know that people are going to read your meta descriptions, you want to make sure it’s useful.

You also want to make sure that you mention your focus keyword at least once in the meta description for search purposes. The character limit for Meta Description is 155 characters.

Try to stay within that limit or your meta description will be truncated after 155 characters. You also want to make sure to use the focus keyword earlier in the meta description rather than later.

To add a meta description, scroll down to the AIOSEO meta box on your post editing screen.

7. Make your articles more

Readable Readability is an important factor considered by search engines. Articles that are easier to read often score higher than articles that are not user-friendly.

Computer and mobile screens are still not an optimal reading platform.

This is why most users only search articles. In fact, studies have shown that users spend less than a second deciding whether to stay on a page or leave.

That is a very short time to convince the user to stay and scroll through it. By improving readability, you can make it possible for your users to quickly scan an article.

You can improve readability by using shorter sentences, smaller paragraphs, punctuation, headings, and bulleted lists. We recommend adding white space around text and using images to make your text look better.

If you are using the All in One SEO plugin, it will automatically analyze readability issues and make suggestions for you in the analysis section.

You can also use tools such as Grammar, which can instantly check grammar, punctuation, and spelling. It also provides suggestions for improving the readability of your articles.

For more information on this topic, see our article on how to improve the readability of your blog posts.

8. Use categories and tags to content

organizeCategories and tags allow you to sort your content not only for yourself, but also for readers and search engines.

The problem is, many WordPress beginners often misuse them.

If you think of your website as a book, categories are the table of contents and tags are the index part of the book.

Categories are used to divide your content into important topics discussed on your blog. Tags, on the other hand, are the topics discussed in an individual blog post.

For more information, check out our beginner’s guide to using categories and tags for maximum SEO benefit.

9. Aim to be the featured snippet in the search result

Google has tried to answer user questions as quickly as possible. As part of this effort, they introduced the featured result or answer box.

This is the highlighted search result that appears at the top. Google generates a custom excerpt from the content of the article that highlights the portion that according to their algorithms is the answer to the user’s question.

According to research by Advanced Web Ranking, answer boxes achieve a CTR of almost 32.3%. This makes them extremely important to your SEO strategy.

There is no specific set of instructions from Google as to how they would choose the featured snippet. Their recommendation is to improve your content and make sure it provides the information users are looking for.

However, at WPBeginner, based on our research, we’ve created helpful tips that will help you boxes appear in Google’s reply with your blog posts.

10. Expand your blog posts

Search engines love articles that cover a topic in great detail. That’s why we asked you to collect the semantically related keywords (LSI keywords) as part of your content planning step.

These related keywords give you an idea of ​​different variations of user searches related to that particular topic. Covering those keywords in your article can help make it more comprehensive, informative and useful.

Use headlines and subheadings to include those keywords and try to cover as much ground as possible.

Aside from LSI keywords, another tip is to create full content, type in the keyword you want, then switch to Image Search. You will see topic bubbles with a variety of keywords.

We recommend that you include it when creating your content so that you have the most comprehensive content available.

11. Optimize older

blog posts Many beginners tend to forget a blog post after publishing it. In fact, you are not done optimizing your blog post for SEO once it is published.

Here are some things to do after you publish your blog post:

• Promote it on social media – Promote your blog post on your social media profiles. You can even automate this task by using IFTTT to share your content.
• Add Internal Links – Once you’ve published a post, you can go back to relevant old articles and add a link to your new blog post. This gives your new articles a link juice while also making it easier for users to discover.
• Track Search Rankings – You’ve optimized a post for SEO, but how do you track search rankings? For instructions, see our guide to tracking search rankings for your blog posts.

We recommend optimizing old posts regularly so that you can keep improving your ranking.

We hope this article helped you optimize your blog posts for SEO like a pro. Need more tips to promote your content? See our article on how to increase traffic to your blog posts and our comparison of the best email marketing services to engage with your readers.

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