Blog Exposure: Top 12 Ways to Get More Exposure for Your Content
Have you ever wondered why your blog gets little to no traffic while looking at your Google Analytics?
- Lack of blog exposure is one of the biggest problems for most bloggers. While it is common to struggle with little website traffic, you need to take solid actions to boost your traffic, sales and conversions.
- The truth is, there are a ton of REALISTIC ways to increase your blog awareness no matter what niche you are in.
Did you know mind leaders like Joseph Jaffe recommend spending 90% of your time promoting the blog you wrote during the other 10% of your day? Blog promotion is extremely important.
So, let's talk about some of the proven ways to raise awareness of your content in 2020 and beyond.
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1. Twelve free ways to quickly get more attention for your blog
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1. Keywords key
optimizationKeyword optimization is all about finding better keywords and optimizing your blog posts for those keywords. The whole goal of this process is to get more traffic from search engines like Google.
To get started with keyword optimization, you must first come up with a list of seed keywords.
You should focus on the keyword groups that;
Relevant to your audience (to attract highly relevant search engine visitors)
Low competition
High value (high CPC)
Here you can use tools like SEMrush (or Ubersuggest if you're looking for free keyword research tools) to get a huge list compiling keyword ideas for seeds.
While doing keyword research, you need to know what the intention is because it is extremely important. There are different types of search terms, including;
Navigation (company or brand related searches, such as "Facebook, Google and YouTube etc.)
Informative (curiosity or demand-oriented searches, such as" how much Microsoft is worth)
Transactional (looking to search for eg "iphone rebates")
Make sure you find out the intent of the searcher while doing keyword research for better results.
When it comes to keyword optimization, there are a number of prominent places that play a key role below.
Title tag
Meta description
Images
URL
Site structure (you need to keyword your hierarchical and order the corresponding pages on your website accordingly for better ranking)
If you are on WordPress, you can install plugins like WordPress SEO by Yoast or Rank Math to easily optimize your posts for your targeted keywords.
2. Use guest posts to increase the visibility of your blog
One of the simplest yet most effective ways to increase the presence of your website online is to write guest posts for other blogs in your niche.
But here's the thing: don't write guest messages just to build links or increase your site's traffic. Why? You need a smart blogging strategy for guests.
First of all, you need to connect with other bloggers in your niche. Make them friends, leave comments on their posts, and share their posts on social media sites like Facebook and Twitter.
That way you build a beautiful and strong relationship with them. After getting to know each other, ask them if they are interested in publishing your guest posts.
Chances are they will publish your guest posts sooner. The reason is that you both belong to the same niche and you already have friendly connections with them.
Even if some bloggers refuse to post your guest posts, you can still ask them to link to one of your best posts, which is another good strategy for getting more exposure for your blog.
Guest blogging is undoubtedly a great way to introduce your brand new blog to a wider audience. Guest blogging requires you to contribute a high-quality article in the form of a guest post on the topic of your interest.
When approaching bloggers for guest blogging, make sure to ask for guest posts from top bloggers in your niche who get a lot of search engine traffic and have a large number of subscribers.
Use guest posts to introduce yourself, your expertise and your blog to a wider audience.
Read: A HUGE 140+ list of free guest posting sites where guest posts can be submitted
3. Create content that goes viral Without a
doubt, content is always king. It doesn't matter how much effort you put in, if your content is bad you cannot succeed online. It's that simple.
If you want to get more traffic, exposure and links, start creating viral content that naturally attracts links from other blogs.
Nothing beats quality content. NOTHING. If you have anything but quality stuff on your site, no one will share, link or buy your stuff. It's that simple. Content is always king.
Aside from doing all the activities I mentioned, you should keep adding high quality targeted content to your blog. No one likes to visit an inactive blog, so you should keep your blog fresh by regularly publishing blog content.
So give your blog readers a reason to stay on your blog for a while and perform some kind of activity on your blog, such as commenting, subscribing, buying a product or service that you recommend or engaging in your blog.
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2. How can you create viral content?
You need to create content that automatically gets links from hundreds or even thousands of websites and blogs in your niche. Bloggers and website owners from your niche love to link to your blog if they really love the quality of your blog content.
Create in-depth content because it always attracts more social stocks and goes viral online no matter what niche you are in.
According to research by Buzzsumo and OkDork, long content also attracts a lot of social stocks.
A good link bait idea could be Top 100 blogs to make money in an online niche, Top 50 SEO gurus list, List of 50 blogs that accept guest posts etc. People love that their blogs are mentioned by other bloggers in their blog posts.
So when you include certain bloggers links in your blog, they link back to your blog as a way to respect you and your work.
Here are a few more tips for creating linkbait content that will generate hundreds of backlinks to your sites:
Brainstorm the best ideas. Think of the hot topics and spend quality time researching them. Use platforms like Quora to come up with trending ideas.
Include other bloggers in your posts. This way they will gladly share or link your posts. Make sure to email them when you link to them.
Write great headlines that make your audience click.
To create viral content, you have to spend 10x time researching, writing and crafting. It is always better to write one megapost instead of writing 10 mediocre messages.
4. Leave meaningful comments.
Start by commenting on popular and relevant blogs in your niche.
Blog commenting is one of the evergreen ways to easily increase your presence online. By leaving comments on other blogs, you not only get more traffic and exposure to your blogs, but also create a name for yourself online.
The more comments you post on other blogs, the more exposure your blog will get as more and more people start to notice you as a blog commenting on a rock star.
The key here is to write thoughtful comments, not just random ones. You must write valuable, interesting, and compelling comments so that they can be noticed. Responding to other blogs offers you many benefits, such as more branding and backlinks for your blog.
Blog comments will also result in better search engine rankings for the term you're targeting and better domain authority through backlinks you create by making valuable comments about targeted blogs in your niche.
Here are a few surefire ways to get the most out of blog comments:
Don't leave liners because not only are they caught by Akismet, but they don't add value to the community
Always read the posts, ask questions, and leave real blog comments .
Register your email on Gravatar.com and post a profile picture because no one likes to post anonymous comments on WordPress blogs
5. Use social media for promotion
If you are looking for faster ways to increase the awareness of your blog, social media is a great marketing tool.
Social media promotion is not only cost effective, but billions of people spend their time every day on social media sites like Facebook, Twitter etc. No matter which niche you are in, you can use social media to raise awareness of your website to increase.
Here are some powerful ways to use social media to get more exposure on your blog and website.
Join Facebook Groups: There are a ton of Facebook groups out there (in almost every industry) where you can join and connect with other bloggers. Facebook groups can be used to promote your stuff, ask questions, learn about your industry, and so on.
If you are interested, you can join our Facebook VIP group for free, where you can connect with thousands of people (mainly bloggers and marketers).
Promote other bloggers: One of the most effective ways to increase your social media exposure is to promote other bloggers. You can share their blog posts on your social media profiles and promote them to different groups while tagging them. They will answer the same.
Try Social Media Paid Ads: If you're looking for a faster way to get more out of social media sites, try paid ads. Best of all, your social media ad campaigns can also be tracked and optimized for better performance.
6. Don't make your blog a ghost town
Blog not consistent? Do you only publish new posts if you feel good? Then you make a HUGE mistake.
Nobody likes to visit an inactive blog (also called ghost town). Whenever someone visits your blog, they should find something interesting to read. Therefore, you should keep your blog current by regularly publishing content.
Always give your blog readers the reason to stay on your blog for some time and perform some kind of activity on your blog, such as responding to, subscribing to, buying a product or service that you recommend or engaging in your blog .
Read: 35 Ultimate Tips to Drive More Visitors to Your Website
7. Blogger's reach is so effective
Without a doubt, building relationships with other bloggers can go a long way if you want to succeed online. Networking with other bloggers can help you with so many things, including;
Improve your blogging career
Build backlinks (as link building becomes so much easier) Get
new ideas (for your blog posts, generate income etc.)
You can help each other succeed online
And the list continues
Blogger outreach is about building great relationships and reporting with other bloggers (including influential bloggers) so you can benefit from each other in the long run. The key here is to add value, not just spam others for links or social shares.
Here are some essential ways to use blogger outreach to increase your blog exposure in the long run.
Make a list: You need to create a spreadsheet and compile a list of all the A-list and influential bloggers (including those bloggers that show up in your niche). Then connect with them by leaving comments on their blogs, writing guest posts, buying their stuff, sharing their articles and so on.
Giving, Giving, Giving: The best way to succeed in blogger outreach is to give more. Don't ask anyone for links, social shares or comments. Instead, start promoting their stuff. Give as much as possible. Add as much value as possible.
8. Make smart use of your email signature
Did you know that you can get a huge blog exposure through your email signature?
Yes, one of the easiest ways to get more blog exposure and traffic to your sites is to use email marketing appropriately.
Email signatures work as a business card, so they can help you promote your blog and the services you send emails to.
Here is an example of an email sign used by Hotstar (premium video streaming service).
As you can see above, Hotstar uses links to get mobile (to download their mobile app) and to connect on social media platforms.
At the same time, you can also use your email board smartly for better online visibility.
Discover all bloggers' emails and send them emails occasionally when they post something great on their blog. Here are some ways to smartly use your email signature to drive more traffic.
Add your website link.
Don't forget to save your blog's URL in the email signature. And when you post something great on your blog, let them know by adding the latest blog post links. If they find your content engaging and useful, they are sure to give you a shout out.
Show your social media profiles
If you are active on social media sites like Facebook, Twitter etc - add links to those profiles. That way, you can gain more followers on social media, which can further help boost your online reputation.
Ask people to subscribe to your email list
Last but not least, ask people to subscribe to your email lists (or email courses). Just add the link where they can join your email list.
9. AttractVisitors
QuoraQuora is one of the best Q&A platforms used by millions of people worldwide. If you're a blogger looking to get more exposure on your blog, you should definitely join Quora.
One of my answers yielded over 70,000 views on Quora.
As you can see above, Quora also helps you find your answer statistics so you can easily discover what type of questions are generating more views, shares and upvotes. So you can create answers on relevant topics for faster growth.
If you are interested in building a profitable blog, you can follow me on Quora.
Here's how you can use Quora to drive more traffic to your blog.
Choose questions with fewer answers and more followers: The simple hack to use Quora for more engagement is to choose questions that have very few answers, but more followers.
Although it takes some time to find such questions, if you find and give really good answers, you can immediately generate a lot of views, upvotes and new followers. So give it a try.
Follow your favorite topics and answer: by using the 'Search Quora' option at the top, you can easily search for topics that interest you (make sure to find those topics that are usually related to your blog). Then choose questions to answer. The key here is to write really useful answers so you can get more upvotes and followers.
Follow other experts: You should also find other influential bloggers and experts in your industry. Find out what all the questions they answer. It gives you an idea of how to choose questions and how to write useful answers to Quora. Share their posts again, comment on their answers to get on their radar.
Important: We have published a detailed guide on how to increase your traffic from Quora, where you can find a lot of details, insights and techniques to use Quora for blog promotion.
10. Enter a Contest
Many bloggers and marketers hold contests to quickly increase the visibility of their blog. When you launch a new blog or product, a contest or giveaway can definitely attract more attention.
People love competitions. You can also use contests to get so many things, including;
Increase Your Social Media Followers
Increase Your Email List
Increase Your Traffic
Increase Your Blog Authority, etc.
Here are some of the best tools to run contests and giveaways to quickly increase your blog's prominence.
Wishpond
Agorapulse
Shortstack
Rafflecopter
Woobox
This is what a giveaway looks like (on Rafflecopter).
To be successful in running contests, you need to set a number of goals, set a price, set a deadline, create a promotion strategy to promote your matches and follow it all.
11. Ask an expert blogger for a quote.
Do you want to know the easiest but most effective way to increase your blog's online exposure?
Ask an expert or influential blogger to share a quote. When creating a new blog post, connect with other bloggers to share their thoughts in a few paragraphs.
That way, you can easily embed their quotes by linking to their website or social media profiles. Most experts are eager to contribute because they get a link or blog entry.
You will also benefit from expert blogger quotes as it will help you quickly attract a new audience and also increase the authority of your website.
The first step is to compile a list of people to request a quote or two. In any case,a list of compile20 to 30 top bloggers in your industry.
Discover their Twitter handles (or other social media profiles), use their website's contact forms to contact them.
12. Promote on content communities
One of the easiest ways to increase your blog awareness is to use content communities (also known as blog forums).
These communities help you submit your blog posts so you can get targeted visitors to your blog or website.
Here are some of the best blog content communities you can use to submit your latest blog posts for increased traffic and exposure.
Blog Engage
Biz Sugar
Triberr
Indiblogger.in
Almost all of the above content communities are free to use. Simply sign up with your social media accounts or email address to promote your blog posts to get more exposure.
Quick Tip: Don't just use these content communities and blog forums to promote your stuff yourself. Take the time to promote other blogger posts as well. If possible, comment on their links. They will answer the same.
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Frequently asked questions
1. How do I start blogging?
To start blogging, you first need to choose a niche for your blog. Then register your domain name, ensure reliable web hosting, start writing content and promote your blog.
2. On what topic should I start blogging?
A proper blog niche is a combination of passion, knowledge and profitability, so you can choose accordingly.
That said, personal finance, travel, fitness, personal development (or self-improvement), relationships, lifestyle, real estate, gadgets and technology, cryptocurrency (like Bitcoin) and health are some of the popular niches you can start blogging with.
3. Do I have to use my full name on my blog?
While you can choose your blog name based on your niche, it is highly recommended that you use your real name in the profile so anyone who wants to contact you can easily approach you and will also assist you with personal branding.
4. How do I get exposure for my blog?
Keyword optimization, guest posting, viral content, blog comments, social media, blogger reach, email signature, quora, contests, content communities, etc. can help you promote your blog.
5. How can I see traffic on my blog?
You can take advantage of Google Search Console, Google Analytics and SEO tools.
Check out more tutorials:
blogging how to get more exposure for your blog in a nutshell
When it comes to building a popular blog, you can't make it a success without using the right promotional strategies. Getting free blog exposure isn't rocket science. But it will take you time and energy to take your blog posts to the next level.
You need to figure out how to promote your blog posts to reach more blog audiences. The above tips are mainly for beginners, when you start you can make the most of it by spending quality time.
We hope the above tips will help you build a lot of exposure, traffic and branding for your blog. What do you do to generate a lot of exposure and branding for your brand new blog, share it in the comments below.
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