What is content marketingContent marketing

is all the rage right now and all you hear is people talking about how to have a successful business that you need to take on content marketing. Well what is it?

Content marketing is "a strategic marketing approach aimed at creating and disseminating valuable, relevant and consistent content to attract and retain a clearly defined audience and drive profitable customer action" (Content Marketing Institute).

So now the question is, how can content marketing benefit your business? Well, here's how:

First, studies show that more and more people aren't using TV as their primary source of news and information gathering and are now relying on the Internet to get those updates.

So now they use social media, blogs and search engines to collect information. They also expect content that is not only accessible, but also authentic and relevant from brands they want or have come to trust.

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The next big reason to use content marketing

is that it generates so much more leads than outbound marketing techniques. Here's why: People prefer non-intrusive content that they can use when they want and where they want too. This gives you the opportunity to expand your customer base and strengthen your brand, while saving time, money and energy.

Another great reason to get behind content marketing is the fact that you can distribute your content across a wide variety of online platforms and drive more people to your landing page. In fact, you do two things at the same time that allow you to grow your brand quickly and efficiently.

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Content marketing has been proven to be 6x more effective at converting leads into actual buyers. The reason for this: content marketing builds trust within your customer base and people are always going to buy from people and brands they trust rather than the ones they don't. This is an important reason to implement content marketing in your business strategy.

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Finally, content marketing allows your customers to treat you more like a trusted friend than something that constantly annoys them until they give in or unsubscribe. This makes it so that when they are in the market for what your business is selling, you are the first person they visit. They will also refer you first so that you can expand your customer base even further.

Content marketing is permanent and the way to grow your business quickly and cost-effectively!