Which one is the best for keyword research tools

Those tools which consider competitive analysis should be considered the best keyword research tools. The competitive analysis is what determines your ROI.

• How your competitors are ranking will potentially have a direct impact on your ranking efforts, so it’s worth paying attention to

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For Small Budgets: CanIRank.com

Often we are working with little or no marketing budget, and this is when establishing the ROI from your efforts becomes fundamental in deciding what keywords to work with.

1. Find unique keywords your competitors are not using

2. By carrying out a competitive analysis, CanIRank will suggest keywords where there are opportunities for those keywords to rank

3. If a keyword appears to be too difficult to rank for, CanIRank will suggest alternatives where you time and financial resources can achieve a better ROI.

4. Each page on your website can be analysed to identify new opportunities.

5. For those who are new to SEO, the software will provide a step-by-step guide of tasks to be completed to boost rankings. If you prefer, you can assign these tasks to the CanIRank consultants who can do them for you.

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For those with higher budgets: MOZ & SEMrush

Moz & SEMrush provide a good all round service. They are pricier and don’t provide as much guidance as CanIRank. But if you have plenty of experience with SEO, work within a team and have a healthy budget to play with, they are both great resources.