SEMrush Content Marketing Platform

SEMrush Content Marketing Platform is an ultimate toolkit
that makes content marketing so easy.
You can plan, create and track your content effortlessly.
Here's the ultimate review of it, along with features, alternatives, prices and so on

What is the BIGGEST challenge most contentand bloggers face?
If you said "create compelling content" then you're absolutely right.

Content is king. No matter what industry you are in, if you want to get better results you need to create high quality content that connects your audience.

You need access to the appropriate content marketing tools for topic research, content creation and tracking the performance of your content.But here's the thing: Creating compelling content is NOT easy.

1. What if there is only ONE tool that helps you with all these content marketing related tasks?

Let's introduce the "Content Marketing Toolkit" from SEMrush. It is an all-in-one content marketing platform that helps you with;

Content planning Content creation
and optimization
Measuring your content performance, etc.

In this detailed review of SEMrush Content Marketing Platform, let's see what it is, how it helps you along with its features, pros, cons and alternatives. Are you ready? Let's start!

semrush-free-trial-semrush-free-trial-semrush-free-trial

Must Read

2. How to use SEMrush Content Marketing Platform: a simple tutorial for beginners

What exactly is "Content Marketing Toolkit" from SEMrush?

Content Marketing Platform (or Toolkit) from SEMrush is a content marketing tool that can be used for topic research, content optimization, content performance tracking and so on.

If you're looking for an all-in-one tool to manage your content marketing, SEMrush's content toolkit is definitely for you.

Feature List:

Here are some of the great features of SEMrush's Content Marketing Platform.

Conduct content audits
Conduct topic research
Post tracking (social shares tracking, links, traffic etc.)
Access to marketing calendar (can be used in an editorial calendar)
SEO content template and SEO writing assistant (helps you create optimized content)
Access to brand monitoring (to track listings)

So what are you waiting for?

SEMrush Guru 14-Day Free Trial to Try Content Marketing Toolkit

You can also try a 30-day free trial of SEMrush Pro here.

Find traffic generating post ideas using their "Topic Research Tool"

Great content starts with a great idea. You need to discover the right topic ideas that your core audience cares about. Otherwise, it is almost impossible to create content that goes viral online.

Content Marketing Toolkit from SEMrush gives you access to "Topic Research Tool" which gives you a lot of useful content (or topic) ideas, no matter what industry you are in.

Topic Research tool generates many useful content ideas based on keywords, trending topics, related searches, questions people ask and so on.

Once you are on the Content Marketing dashboard, go to Subject Research and enter a subject or keyword. Click the "Get Content Ideas" button to continue. You can also choose your favorite database of your choice.

SEMrush content marketing tool gives you a lot of topic ideas based on that keyword.

You can explore more ideas about topics in the following ways.

Maps
Explorer
An overview
of a mind map

You can prioritize your content ideas in 3 following parameters:

Volume of the most popular topics see first
difficulty to see the most difficult keywords (difficult to rank for)
Topic Efficiency to see the most efficient topics ( with high relevance to your targetor keyword)

topic If you use "Maps" (default view) to explore new topic ideas, choose a relevant topic map to explore further. This is what it looks like when you click on a map.

As you can see above, headings are displayed with relevant questions based on your topic.

You can add your favorite topics or headings to the "Favorite Ideas" list for later viewing, export, or create SEO-optimized templates.

You can also see above that it shows you different metrics like;

Sub-volume (search volume)
Difficulty and
efficiency of

the math subject This is what the Mind Map view looks like;

Do you want to spy on your competitors' domain to see what topics they currently rank for? You can do that simply by entering a domain name.

As you can see, you can now see for which topics Neil Patel's website is currently in the top 100 Google results.

Create SEO Friendly Content Using Their ""

Finding Great Topic Ideas is one thing and creating SEO Content Template Well Optimized SEO Friendly Content is another.

Fortunately, SEMrush content toolkit offers you "SEO Content Template" that allows you to easily create well-structured and SEO-friendly content.

Here's how "SEO Content Template" works.

Enter a keyword that you want to rank for keyword
SEMrush analyzes content in the top 10 Google ranking pages for your target
You will be given recommendations to make a better piece of content content template keywords

Enter your targetin the "SEO-", choose your preferred country , city or region and click the "Create SEO Template" button to continue.

It immediately starts analyzing your top 10 rivals based on your target keywords.

As you can see above, you will find;

Top 10 Rivals for Your Keywords
Top Recommendations (based on those top 10 rivals on Google)

You should focus on these top recommendations as they will provide you with a lot of valuable suggestions to make a perfect SEO-friendly copy.

You will discover semantically related keywords, backlink resources you can try to acquire, average readability score and recommended text length.

Scrolling further down will also give you the best recommendations for creating a perfectly optimized blog post.

See that? You will get suggestions on where to include your target keywords to get a better position in Google search results.

"SEO Writing Assistant" offers you the best SEO recommendations

SEMrush's SEO Writing Assistant checks if your content follows the best SEO practices.

It gives you suggestions to optimize your content based on Google's top 10 ranking pages for your specified keywords in a particular location. You just need to set your target keywords to get the best recommendations to improve organic rankings.

SEMrush offers a built-in SEO writing assistant editor where you can paste your text to find the best SEO practices. Or you can download their addon for WordPress or Google Docs for free.

When you use the SEO writing assistant to analyze the text, you get an overall score (out of 10). Here's what it looks like;

3. Using their SEO writing assistant, you will get the following things.

Readability (overall readability score along with word count, title issues and content issues)
SEO (it gives you a list of target keywords along with recommended keywords with keyword metrics like difficulty score, link issues etc.)
Tone of Voice (it checks the tone of the voice so you can see consistency you can hold)
Originality (can be used as a plagiarism check to verify the total percentage of your text which is not comparable to othersources).

It looks like this;

As you can see above, the closer the number is to 10, the better your content is optimized.

If you want to better optimize your content for both search engines and your audience, try scoring 9. If you already use Google Docs to create content, you will love SEMrush's SEO writing assistant, because it is NOT only free to use, but also provides excellent suggestions to optimize your content for higher search results.

"Brand" Helps You Track Every Website

Monitoring Brand monitoring is extremely important. Whether you want to turn your "name listings" into backlinks or get notified when someone mentions your name / brand / website online, "Brand Monitoring" helps.

SEMrush content platform offers you a brand monitoring tool that allows you to easily track daily mentions of your brand or website.

It gives you the ability to track specific brand listing domains on a daily basis, and it can also integrate with Google Analytics so you can easily measure the amount of traffic you receive via link listings.

4. Here are some of the benefits of using brand monitoring.

You can track everything from your name, brand, website, app or product and receive a notification when someone mentions on the web.
You can use it to convert mentions into links (if someone mentions your brand without linking you can send a soft email pitch to link to your site or product)
You can find influencers and follow their mentions

It looks like this;

As you can see above, you can track all your web listings (on specific dates) along with the domains that mention your website, brand or product.

Make an editorial plan.

Consistency is very important. Creating a successful website or company takes time. You must create consistently on a regular basis. Here, developing an editorial plan for your content will help you a lot.

To create and manage your editorial calendar, SEMrush has developed a tool called "Marketing Calendar" that allows you to manage your content ideas in a calendar well in advance.

You can use their marketing calendar for so many things, including;

Keep all your content ideas or concept ideas in one place.
Avoid publishing similar content (which can lead to keyword cannibalization).
Create a content strategy and schedule your posts months in advance.
Have a consistent blog post frequency

It looks like this;

As you can see above, you can plan your posts in advance, create a new campaign to manage your content ideas, export your ideas and so on. If you really want to build a successful blog, make sure that you develop solid editorial planning for your content so you can plan your posts in advance.

Review and improve your content with "Content Audit Tool"

The best way to get more out of SEMrush's Content Audit tool is to connect your GSC (Google Search Console) and Google Analytics to get the important data, including page views , sessions, bounce rate etc.

This tool gives you two main functionalities including;

Checking the content of your on-page website
Checking your off-page content (with "post-tracking")

Let's first look at their Content Audit tool that can be used to check the existing content of your blog. Based on that, you can update your old content or develop a new content strategy to improve your overall conversions.

You can configure the tool by selecting the subfolders in your sitemap or by manually adding URLs (up to 20,000 pages).

Here's what it looks like;

After you complete the content check, all content on your site will be displayed so you can analyze them all. You can check the workflow status to see the status of your blog posts.

It shows all the essential factors on the page such as H1 tag, author, word count, total social shares and so on.

5. Measuring impact with their "Post Tracking"

Post Tracking is an integral part of their Content Audit tool that allows you to easily measure the impact of your off-page content.

You can add the URL of an existing blog post to track the performance of the post. Here's what it looks like;

As you can see above, you can see different statistics like;

URL (you can see a list of all the URLs you are currently tracking, you can also add or remove URLs)
Referral traffic (tells you the number of traffic that has come to a post from a source outside of a search engine like Google)
Keywords (shows the number of of your target keywords for which your posts are in the top 100 search results)
Stocks (number of social shares your post gets)
Backlinks (number of backlinks your post gets)
Estimated reach (shows you the number of people who viewed your content)

Overall helps Post Tracking you to track the keywords, referral traffic, shares, backlinks and so on of your individual blog post URL.

SEMrush Content Marketing Toolkit Pros and Cons

Here is the list of pros and cons of the SEMrush content marketing platform.

Pros:

Topic Research helps you find excellent topic or content ideas in any niche
SEO content template gives SEO recommendations to create SEO-friendly content SEO
writing assistant improves your readability score and helps you optimize your content
Brand Monitoring helps you analyze whether your competitors are mentioning online
Content Audit helps you improve your overall content for more social shares and organic traffic.
You can check your content for originality (so you know if there is any copied content in your text).
Marketing calendar helps you plan and schedule your content content in advance
You can use Post Tracking to track the backlinks, referral traffic, search engine rankings and social shares of content

Cons:

You get full access to their content marketing platform on their more expensive plans, which Guru and Business.

Prices: how much does it cost?

SEMrush currently offers the following 3 monthly plans.

Pro - $ 99.95 per month
Guru - $ 199.95 per month
Business - $ 399.95 per month

If you want to save more on their plans, go with their annual as you can save 16% planson all of their three plans . Here is the pricing structure with their annual billing.

Pro - $ 83.28 per month
Guru - $ 166.62 per month
Business - $ 333.28 per month

Important to remember

You will get full access to the 'Content Marketing Platform' only on their Guru and Business plans. On their basic plan, Pro plan, you get very limited access.

As you can see above, if you want unlimited access to the Content Marketing Platform, you need to buy their Guru or Business account.

With the Guru account you get the following:

Unlimited topics to research
Up to 800 SEO content templates
Up to 20,000 pages to check
Up to 5 countries to follow
Up to 50 posts to follow
You can add 1 calendar
Up to 5 plagiarismper month

checks Try SEMrush Try Guru Account for 14 days for free

with their Business account, this is what you get;

Unlimited topics to research
Up to 2000 SEO content templates
Up to 20,000 pages to check
Up to 10 countries to follow
Up to 50 posts to follow
You can add unlimited calendars
Up to 10 plagiarismper month

checks Want to try SEMrush for 30 days for free? Use the following link.

6. SEMrush Content Marketing Platform Alternatives

Here are some of the cheaper alternatives to SEMrush content marketing toolkit.

1. BuzzSumo

When it comes to content marketing tools, BuzzSumo is very popular because it gives you content insights to generate topic ideas in almost any industry.

BuzzSumo is widely used to generate content ideas, create top performing content, track your content performance and discover influencers in every niche.

Here are some of BuzzSumo's features.

Content Analysis ReportsReports
Domain
Influencer Searches
Backlinks
Question Analyzer
Facebook Analyzer
YouTube Analyzer
Top Author Search

How Much Does It Cost?

Buzz Sumo offers 4 pricing models listed below.

Pro (With this plan you can add up to 5 users, which will cost you $ 99 per month, where you can add up to 5 projects)
Plus (With this plan, you can add up to 10 users, which will cost you $ 179 per month, where you can add up to 10 projects)
Large (with this plan you can add up to 15 users, which will cost you $ 299 per month, where you can add up to 10 projects)
Enterprise (with this plan, you can add up to 30 users, which will cost you 499 per month where you can add up to 10 projects)

All plans include unlimited searches.

You can try Buzz Sumo for free for 7 days.

Try Buzz Sumo todaymarketing tool

2. ContentStudio.io

ContentStudio.io is another popular contentused by over 30,000 people worldwide to discover, plan and schedule high performing content in any industry.

Here are some of the ContentStudio features.

Find, analyze and share the best performing content for any topic
Plan and collaborate with others using their editorial calendar
Plan content for all your social media channels
Solid analytics to track your performance

How much does it cost?

ContentStudio.io is available in 4 rate plans.

Pro (best for solo marketers and it will cost you $ 49 per month and you can add 1 blog per platform along with up to 10 social accounts)
Small (best for companies and agencies and it costs $ 99 per month and you can Add blogs per platform along with up to 25 social accounts)
Medium (best for businesses and agencies and it will cost you $ 199 per month and you can add 20 blogs per platform along with up to 50 social accounts)
Large (best for agencies and the will cost you $ 299 per month and you can add 50 blogs with up to 150 social accounts per platform)

Click ContentStudio.io try

3. Content Explorer Ahrefs

to find the best performing content with advanced, you should definitely try to Content Explorer from Ahrefs.

Just enter a topic or keyword in their Content Explorer and you will discover a list of the most popular web pages based on those topics or keywords.

Here are some of Ahrefs Content Explorer features;

Discover and analyze best performing content in any industry
Find SEO statistics from any web page, including organic traffic, links, social shares etc.
Find out if a page attracts new links or loses links over time
Find broken building opportunities in any nichetrends
Discover content
See which sites still need to link to you and much more

How much does it cost?

Ahrefs has the following pricing models.

Lite (great for beginners and you can add 1 user that will cost you $ 99 per month where you can add up to 5 projects)
Standard (great for small business and you can add 1 user that will cost you $ 179 per month where you can add up up to 10 projects)
Advanced (great for agencies and you can add 3 users, which will cost you $ 399 per month, where you can add up to 25 projects)
Agency (great for agencies and you can add 5 users, which will save you $ 999 per month costs where you can add) to 100 projects)

Ahrefs offers no free trial, but you can use the link below to their tool 7 days to try for $ 7.

Click Ahrefs 7 days to try (for $ 7)

Business questions about SEMrush Content Marketing Platform

Here is a list of some of the frequently asked questions about SEMrush content marketing toolkit.

Can we perform content audits with SEMrush Content Platform?

Yes, you can use the SEMrush content marketing platform to monitor the content of your website. You can also use it for topic research, improve your existing content, create SEO-friendly blog posts, get SEO recommendations and so on.

Is SEMrush free?

SEMrush is a premium SEO toolkit, but you can use their 30-day free trial account on Pro account here (which is worth $ 99.95 per month). This free trial gives you full access to their features and tools, such as the Magic tool for keywords, site audits, daily rankings, on-page SEO analysis, backlink management and so on.

What can SEMrush Content Marketing Toolkit do?

This is what you can do with the SEMrush content platform.

Find topics that suit your audience
Manage your editorial calendar for content
Get SEO recommendations
Find the originality of your copy
Check the content
of your website Follow mentions of your website or brand online
Improve your existing content and the list continues

What is the Brand Monitoring tool from SEMrush?

SEMrush's Brand Monitoring helps you track all online listings. You can set a word (such as your name, product, app, website or brand) and all of these listings are tracked daily. It is a built-in tool that you can use well with SEMrush's Content Marketing Toolkit.

Useful Resources:

Final Thoughts on SEMrush Content Platform compelling content

Creatingis key to building a successful blog or business online. This is where SEMrush's Content Marketing Platform comes in handy. It helps you with everything from managing your content ideas to optimizing your blog posts, tracking your content performance and so on.

So what do you think of the SEMrush content marketing platform? Do you think this is the best platform to create a solid content strategy? Share your thoughts in the comments below.

FAQ

What is a content marketing platform?

A Content Marketing Platform (CMP) is a software solution that
allows marketing organizations to manage and centralize all upstream marketing processes,
from planning and briefing to collaboration and approvals.

What is a content marketing strategy?

Enter content marketing.
Content marketing is a strategic marketing approach that aims to create and distribute valuable,
relevant and consistent content to attract and retain a clearly defined audience - and
ultimately drive profitable customer action.

What is the SEMrush Tool?

Well, SEMrush is an SEO tool that will do your keyword research,
follow the keyword strategy used by your competition,
perform an SEO audit of your blog,
look for backlinking opportunities and a lot more.
SEMrush is trusted by internet marketers around the world.
It is also used by a number of companies, large and small. ...

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