SEMrush vs Serpstat: An Honest Review
SEMrush vs Serpstat: An Honest Review 
When it comes to all-in-one SEO tools
- Both SEMrush and Serpstat offer excellent features.
- One tool offers almost every SEO function and the other tool is affordable. So which one should you choose? Read it in our review.
When it comes to SEO tools, there are too many choices and everyone claims it is the best.
Over the past 10 years we've tried and tested a lot of SEO tools ranging from free to paid tools. That said, investing in all-in-one SEO tools is a better choice as they offer a wide range of features including keyword research, competitor analysis, technical SEO etc.
When it comes to all in one SEO tool, there are two tools that offer excellent value for money and they are SEMrush and Serpstat.
One is used by millions of people worldwide and the other tool offers great features at affordable prices. So which one should you choose?
When it comes to SEMrush vs Serpstat: which SEO tool is worth your money? Let's find out.
Grab Your 30 Days FREE SEMrush Pro Account ($ 99.95 Value)
1. SEMrush vs Serpstat: which SEO tool is worth your money?
List of features of SEMrush and Serpstat
Let's talk about the features of both SEO tools so you can get an idea of what they have to offer.
Features of SEMrush SEO Tool:
SEMrush gives you access to over 40 SEO tools and some of the amazing features include;
Link building tool
Backlink audit
Website audits
Keyword magic tool for keyword research
Brand monitoring tool
Domain vs domain comparison
tracking keywords
Estimating traffic of a website in the world
Analytics reports where you can find insights about organic search results, paid search or link building
Detailed analysis of the competition
PPC research
Social media monitoring
Looking for a free trial version of SEMrush?
Grab Your 30 Days FREE SEMrush Pro Account ($ 99.95 Value)
Must Read
- Grab SEMrush 30 Day Free Trial (Pro Account) worth $ 99.95: unbiased SEMrush Review 2020
- SEMrush Black Friday deal: 3 limited-time offers [including 30% discount]
- How to use SEMrush to find profitable keywords and research Great content for your website
2. Features of Serpstat SEO Tool:
When it comes to features, Serpstat is not far from SEMrush as it offers a wide range of features listed below.
Keyword research
Search
analysis Competitor analysis
Backlink research
On-page audits (which allow you to quickly perform an in-depth analysis of web pages)
Rank tracking
Market intelligence
Paid advertising analysis
Content marketing ideation
Gives you access to reports
Track position changes of domains
Domain vs. Domain comparator
You can perform a batch analysis of up to 200 domains
looking for a Serpstat free trial?
Grab Serpstat account (7 day free trial)
Grab Your 30 Days FREE SEMrush Pro Account ($ 99.95 Value)
3. So who is the winner?
When it comes to features, SEMrush undoubtedly wins Serpstat because it has an overwhelming list of tools (over 40 tools under one roof) ranging from SEO to social media to PPC.
Overview of both tools
Here is the short overview of SEMrush and Serpstat.
SEMrush: Founded in 2008, SEMrush became a popular SEO toolkit used by over 5 million users worldwide.
Here are some of the awards that SEMrush has received.
Serpstat: Founded in 2013 as a keyword research tool, Serpstat has now grown into a full-featured SEO suite offering everything from keyword research to competitor analysis.
Here are some of the awards that Serpstat has received.
User interface & ease of use of SEMrush & Serpstat
Let's talk about the interfaces and see how easy they are to access.
This is what the SEMrush user interface looks like;
As you can see above, you will find everything from domain analysis to position tracking to backlink audits, site audits in one place. So you can easily find and analyze all traffic changes on your site from SEMrush.
This is what the Serpstat user interface looks like;
Serpstat also provides you all reports such as organic keywords, PPC keywords, site audit reports etc. in one place so you can quickly view your website changes.
It's a draw as both tools offer almost similar interfaces where you can easily access any of their tools from the dashboard. Both tools offer a wide range of functions, so there is a learning curve with both tools.
SEMrush vs Serpstat: Keyword Research Comparison SEMrushKeyword Summary
offers the feature, the easiest way to get a quick analysis of your keywords.
It gives you a detailed overview of keywords including
search volume
CPC
Keyword difficulty
statisticsSERP results data and search trend variations
Keyword
Questions
Related keywords and so on
Here's the thing: SEMrush also offers an amazing keyword research tool called "Keyword Magic" that provides all the keywords you need to start building your SEO or PPC campaigns. We often use SEMrush's keyword magic tool for our keyword research.
Here's how you can use the keyword magic tool to find better keywords in your niche.
Step 1: To get started, click on the Keyword Magic Tool under the Keyword Research section. Enter a keyword of your choice to start your keyword research.
As you can see, we took a sample keyword from "WordPress SEO" and SEMrush shows us 6,021 keyword suggestions for our focus keyword. You can also find other metrics, such as the total volume for the keyword, along with the average keyword difficulty (KD).
Quick note: If you want to find PPC keywords for your ad campaigns, you can easily use their PPC keyword tool which can be used to organize keywords at campaign and ad group level, set negative keywords and export the campaign to Google Ads Editor and so on .E
Step 2: Find a list of all keyword suggestions.
As you can see, the keyword magic tool offers you a wide variety of keyword choices, including;
Broad keywords (containing any variation of your starting keyword in any order)statistics
Keywords by phrase
Exact keywords by keyword
The keyword include;
Monthly Search
Volume Keyword Search Trend
Keyword Difficulty
CPC Value, Competition etc
Step 3: Find the general keyword summary for your focus keyword. Just click on any of the keyword terms you are interested in and SEMrush will show you the following data.
See that? There is huge data that contains a list of;
Global(along with local searches)
Search VolumeKeyword Variations Demand-based
keywords, related keywords and so on.
You can click on "Show all keywords" to find even more keyword ideas around your focus keyword. There you go!
Now let's talk about how to use Serpstat's keyword analysis tool to find better keywords in your niche.
Grab Your 30 Days FREE SEMrush Pro Account ($ 99.95 Value)
Step 1: To get started, go to the Overview section under the "Keyword Research" tool and enter your target keyword.
As you can see, we take the same sample keyword, "WordPress SEO", where you can see it shows data;
Search volume of 2400 monthly searches
20% competition (level of competition between domains in PPC ranging from 0 to 100)
CPC value of $ 5.26
Step 2: Number of keywords along with PPC keywords.
As you can see above, the Serpstat keyword analysis tool provides even more keyword data (about 7961 keywords) for the same keyword (while the SEMrush keyword research tool provides about 6,000 keywords).
You can also find a list of all PPC keywords at once, while you need to open PPC keywords separately in SEMrush (it's not a problem though).
That said, just click the "Show All" button and you'll find a list of all the keyword suggestions for your target keyword.
Step 3: You can scroll down to see the competitor details for your target keyword.
Have a look;
As you can see, you can easily analyze a list of all the leading competitors in organic search for your desired keyword term. You will also find a list of all the keywords they rank for (including commonly used keywords that include your target keyword).
Grab Your 30 Days FREE SEMrush Pro Account ($ 99.95 Value)
So who is the winner?
It's a draw because both tools offer an EXTENSIVE list of keyword statistics to help you with both organic and PPC keyword research.
SEMrush vs Serpstat: Backlink Analysis Comparison
Quick Note: We are comparing the data of the same domain (Backlinko.com in this example) and let's see which tool provides in-depth data.
SEMrush calls its backlinks analyzer "Backlink Analytics", which you can find under the "Link Building" section.
To start, enter any domain of your choice (preferably the domain of your competitors) and you will immediately get an overview of it.
Have a look;
As you can see, the SEMrush backlinks analysis tool offers you a plethora of things, including;
Total number of backlinks (along with their anchor texts)
Referring domains and IPs
Indexed pages
Competitors
Monthly visits
All the organic keywords your competitors are looking for and more!
You can also scroll to the end of the tool to discover all the top pages that will help you find a list of all the pages with more links.
You can click on the full report to find all the top pages of any domain. This section will help you find what type of content can attract more links in your niche (so you can create content around similar topics).
To get started, enter a domain of your competitors and hit enter as you will immediately find the overview of that specific domain. Here's what it looks like;
As you can see, you will find backlink data including;
Total number of backlinks (along with dofollow and nofollow links)
Referring domains and IPs
Anchor texts etc.
You can also scroll down to find all top pages (along with their anchor texts).
So who is the winner?
When it comes to backlink analysis, SEMrush is the clear winner because it offers much more in-depth data, such as showing more backlink sources, referring domains along with the organic keywords that your competitors rank for.
Serpstat isn't bad either, but it shows less backlink data compared to SEMrush's Backlink Analytics tool.
SEMrush vs Serpstat: Technical Site Auditing Comparison SEMrush
offers a great tool called Site Audit, a website crawler that allows you to analyze the health of your website. It gives you a list of all the problems your website has (so you can fix them to improve your site's SEO).
To use the site audit function, you must create a project by entering the domain of your website. Once done, you can run the crawl function and get an overview of the overall health of your site.
Here's what it looks like;
As you can see, there are several things you will discover in the Site Audit overview, including;
Site Health (it's a score of 100 based on the number of errors and warnings on your site, the higher the number, the better it is).
Errors (the number of problems of the highest severity detected on your website, you must resolve them as soon as possible)
Warnings (the number of problems of average severity detected on your website)
Notifications (the number of notifications on your website that you ignore)
can be on the "Problems" link to find a list of errors, warnings, notifications on your site along with the recommendations (so you know how you can easily solve).
Make sure to fix all 'mistakes' first to improve your site's overall health score. SEMrush also gives you suggestions on how to fix your errors and warnings so everyone can fix them easily.
Now let's talk about how Site Audits in Serpstat work.
As's Site Audit toolwith SEMrush, Serpstat also allows you to add a project where you can add your website to perform a full website audit.
Once you have completed the crawl, you will see a complete overview of your site. Have a look;
As you can see, Serpstat gives you an SDP (Serpstat Domain Optimization Score) score. It shows how well a domain is optimized based on the correlation of the total number of errors and how crucial they are to the number of possible errors.
You will also receive information about;
High priority problems to fix
Medium priority problems to solve
low priority problems
Viruses on your site (if any) on
When you scroll down you will also see a list of all audit recommendations on the site.
From missing meta tags to AMP related issues, you can find and fix a lot of website issues on your site using the Serpstat site audit feature.
Grab Your 30 Days FREE SEMrush Pro Account ($ 99.95 Value)
So who is the winner?
SEMrush is ahead of Serpstat in site auditing because it gives you a lot more data and recommendations to solve your site problems.
Price Comparison
Now let's talk about the pricing plans of both SEO tools, including their free plans and free trials.
SEMrush
pricing plans SEMrush offers THREE pricing options, including;
Pro
Guru
Business
Let's talk about it briefly, including the limits.
1. Pro-plan is SEMrush's starting plan that costs $ 99.95 per month where you get 10,000 results per report, 3,000 reports per day, create up to 5 projects, track up to 500 keywords, and crawl up to 100,000 pages.
2. The Guru plan will cost you $ 199.95 monthly, giving you 30,000 results per report, 5,000 reports per day, creating up to 50 projects, tracking up to 1,500 keywords, and up to 300,000 pages to crawl.
3. A business plan will cost you $ 399.95 monthly, getting 50,000 results per report, 10,000 reports per day, creating unlimited projects, tracking up to 6,000 keywords, and up to 12,000,000 pages to crawl.
SEMrush also offers a free plan with restrictions. This is what you get with a free SEMrush subscription.
You can set up 1 project
You can track positions of up to 10 keywords (which are updated daily)
You can conduct a site audit for up to 100 pages per month
You can track and post up to 5 social media profiles on 2 networks and schedule 10 posts
SEO checker on the page (where you can get recommendations for 10 keyword units per month)
Domain and keyword analytics (where you get 10 results per report, 10 reports per day)
So what are you waiting for?
Grab Your 30 Days FREE SEMrush Pro Account ($ 99.95 Value)
Serpstat
pricing plans Serpstat offers FOUR pricing options that include;
Lite
Standard
Advanced
Enterprise
Let's talk briefly about it, including the limits.
1. The "Lite" plan is Serpstat's cheapest plan, as it costs you $ 69 a month and gets you 4,000 questions per day and 10,000 results per report. With this subscription, only 1 user can access your account and access mobile tracking, live chat support, etc.
2. The 'standard' plan costs $ 149 per month and includes everything from the 'Lite' plan and you get 5,000 questions per day and 30,000 results per report. With this plan, you can add up to three team members to your account and access brand reports.
3. The 'Advanced' plan costs $ 299 per month and includes everything from the 'Standard' plan and you get 8,000 questions per day and 50,000 results per report. This subscription allows you to add up to five team members to your account and also gives you access to phone support.
4. The "Enterprise" plan is Serpstat's ultimate plan that costs $ 499 per month and includes everything from the "Advanced" plan and you get 12,000 questions per day and 75,000 results per report.
This plan allows you to add up to seven team members to your account and also gives you access to white label reporting (which is extremely useful for those who work on SEO projects on behalf of a client).
Serpstat also offers a free plan with restrictions. This is what you get with the free Serpstat plan.
Search analysis: 10 searches per day analysis: 10 searches per day Create
Backlink
10 pages for the
1 project site
audit So would you like to try Serpstat?
Grab Your 30 Days FREE SEMrush Pro Account ($ 99.95 Value)
So who is the winner?
Serpstat is the winner because it is much cheaper than the SEMrush SEO tool.
Pros and Cons
Now let's talk about the pros and cons of both SEO tools.
Pros and Cons of SEMrush:
Pros:
Offers a lot of tools compared to Serpstat (so you can do so much with SEMrush)driving
The competitive research is amazing where it shows you how much traffic a site is getting, which keywords are more traffic to a website, on what keywords they offer in PPC, how many backlinks a site has, etc.
Keyword research is excellent, where you can find a lot of statistics, including estimated monthly search volume, historical search trends, "keyword problem" scores, etc.
Backlink audit feature that helps you find all links discover your site (along with toxic links so you can use the Google Disavow tool to keyword get rid of those bad backlinks)
PPC analysis that makes it easy to discover opportunities and see what your competitors are doing in paid search results
Site audit function that checks the health of your site, so you can find and solve your website problems for better SEO
Social media tracker, which allows you to use competitor analysis to get a solid social media strategy (this feature is not available in Serpstat) map feature checks
CPC - which the average CPC in your niche in different regions
Disadvantages :
There's a Huge Learning Curve (There Are More Than 40 SEO Tools Offered By SEMrush, And It Can Be A Little Confusing To Navigate When You Get Started) TheOr Traffic Volume
AccuracyIsn't That Great
Of The Search-Pros And Cons Of Serpstat:
Benefits:
Cheaper than SEMrush (and a great SEMrush alternative for beginners)
It offers a free option that allows you to register for Serpstat for free to change your daily limit to 30 searches and access Site Audit feature
It offers a detailed analysis at the URL level, not just at the domain level, which is great.
Offers you more keyword suggestions compared to SEMrush keyword magic tool.
It also provides you with online chat support (which is missing from SEMrush)
Excellent (and affordable choice) tool for performing competitive analysis and website audits
Cons:
it doesn't offer as much backlink data as SEMrush does and sometimes its keyword data is inaccurate (especially monthly volume data )
It Social Media Features
Grab Your 30 Days FREE SEMrush Pro Account ($ 99.95 Value)
Does Not Provide
FAQ About SEMrush & Serpstat SEO Tools
Here are some of the frequently asked questions about SEMrush and Serpstat SEO Tools.
How do I get SEMrush for free?
SEMrush is a premium tool and it offers a free plan with limited features where you can only add one project. If you want to get SEMrush for free, you can 30-day free trial here try aworth $ 99.95.
How much does SEMrush cost?
SEMrush has three pricing plans, including the Pro plan that costs $ 99.95 per month, the Guru plan $ 199.95 per month, and the Business plan $ 399.95 per month.
How can I cancel my free trial period for SEMrush?
If you are not satisfied with SEMrush and would like to cancel your SEMrush trial, please send an email with a cancellation request to mail@semrush.com. It is better to use the same email address you used to sign up for a SEMrush account. Usually all cancellation requests are processed within 1 business day.
How do I cancel my Serpstat account?
To cancel your Serpstat account, please contact their support team via online chat or email support@serpstat.com.
Is there a free trial version of Serpstat available?
Yes, you can use this special link to get a 7-day free trial with Serpstat. Make sure to follow the instructions on the corresponding page to take advantage of Serpstat's free trial.
Is there a way to use premium tools like SEMrush or Serpstat for free?
Almost all premium tools like SEMrush, Serpstat offer you free trial versions. SEMrush offers a 30-day free trial, while Serpstat offers a 7-day free trial. With Serpstat's free trial, you don't have to enter your card number, so the sign-up process is much more convenient. So you can use their free trials to find out if they are suitable for your needs. Aside from the free trials, there is no other way to get those premium tools for free.
Read: Unbiased SEMrush Review with 30 days free trial
Read: Serpstat Review with 7 days free trial
reading: SEMrush vs Ahrefs: what's the best SEO tool for 2020?
Read: Serpstat promo code: Try for free for 7 days plus 20% off all plans
Final thoughts: Which SEO tool is best for you?
SEMrush is best for people looking for an all-in-one SEO tool that allows you to do many things including SEO, SEM, PPC, brand monitoring, social media, content marketing and so on. If budget is NOT your concern, SEMrush is the way to go.
If you're on a tight budget and looking for an affordable SEO toolkit, Serpstat is the perfect choice for you. So what are you going to choose? Do you have any questions? Let us know in the comments.
No comments: