SEMrush vs. Serpstat: A Fair Comparison After Over 4 Years of Use
SEMrush vs. Serpstat: A Fair Comparison After Over 4 Years of Use from bloggerpassion
SEMrush vs. Serpstat
Product Name: SEMrush or Serpstat
Summary
When it comes to all-in-one SEO tools, both SEMrush and Serpstat offer excellent features. One tool offers almost every SEO feature and the other tool is affordable. So which one should you go for? Read it below.
When it comes to SEO tools, there are too many choices and everyone claims it is the best.
In the last 10 years we have tried and tested a lot of SEO tools ranging from free to paid tools. The good news? We know the best SEO tools because we've already tested so many tools.
That said, investing in all-in-one SEO tools is a better choice as they provide a wide variety of features including keyword research, competition analysis, technical SEO etc.
When it comes to all-in-one SEO tools, there are two tools that offer excellent value for money and they are SEMrush and Serpstat.
One is used by millions of people around the world and the other tool offers great features at affordable prices. So which one should you choose?
When It Comes To SEMrush vs Serpstat: Which SEO Tool Is Worth Your Money? Let's find out.
SEMrush vs Serpstat: Which SEO Tool Is Worth Your Money?
Feature List of SEMrush and Serpstat
Let's talk about the features of both SEO tools so you can get an idea of what they have to offer.
Features of SEMrush SEO Tool:
SEMrush gives you access to over 40 SEO tools and some of the amazing features include;
Link building tool
Backlink audit
Website audits
Keyword magic tool for keyword research
Brand monitoring tool
Domain vs domain comparison
keyword tracking
Estimate traffic from any website in the world
Analytics reports where you can find insights around organic search results, paid search or link building
Detailed analysis of the competition
PPC research
Access to SEO reports (including the white label)
Social media monitoring
Looking for a free trial of SEMrush?
Grab SEMrush Pro Account (Free 30 Day Trial)
Features of Serpstat SEO Tool:
When it comes to features, Serpstat is not far from SEMrush as it offers a wide variety of features listed below.
KeywordSearch
ResearchAnalyticsAnalysis
Competitive
Backlink Research
On-Page Audits
Position Tracking
Market Information
Paid Ad Analytics
Content
Gives You Access to
Domain PositionDomain
Marketing IdeasChanges Reports Domain vs.Comparison
You Can Run Batch Analysis of Up to 200 Domains
Looking for a Serpstat Try for Free?
Grab Serpstat Account (7 days free trial)
So who is the winner?
When it comes to features, SEMrush undoubtedly wins Serpstat as it has an overwhelming list of tools (over 40 tools under one roof) ranging from SEO to social media to PPC.
Overview of Both Tools
Here is the brief overview of SEMrush and Serpstat.
SEMrush: SEMrush was founded in 2008 and became a popular SEO toolkit used by more than 6 million users worldwide.
Here are some of the amazing statistics from SEMrush.
Serpstat: Founded in 2013 as a keyword research tool, Serpstat has now grown into a full SEO suite offering everything from keyword research to competition analysis.
Here are some interesting facts about Serpstat.
Try Serpstat for a 7-day free trial.
SEMrush & Serpstat User Interface & Ease of Use
Let's talk about the interfaces and see how easy they are to access.
This is what the SEMrush user interface looks like;
As you can see above, you can find everything from domain analysis to position tracking, backlink audits and site audits in one place. So you can easily find and analyze all traffic changes on your site from SEMrush.
Here's what Serpstat's user interface looks like;
Serpstat also provides you with all reports like organic keywords, PPC keywords, site audit reports etc. in one place so you can quickly view your website changes.
So who is the winner?
It's a draw as both tools offer almost similar interfaces that allow you to easily access each of their tools from the dashboard. Both tools offer a wide variety of functions, so there is a learning curve with both tools.
SEMrush vs Serpstat: Keyword Search Comparison SEMrushkeyword summary
offers thefeature, which is the easiest way to get a quick analysis of your keywords.
It gives you a detailed overview of keyword, including
search volume
CPC
Keyword difficulty
statisticsSERP results and search trendvariations
Keyword
Questions
Related keywords and so on
This is what it looks like;
Here's the thing: SEMrush also offers an amazing keyword research tool called "Keyword Magic" that provides all the keywords you need to build your SEO or PPC campaigns. We often use SEMrush's keyword magic tool for our keyword research.
Here's how to use the magic keyword tool to find better keywords in your niche.
Step 1: To get started, click on the Keyword Magic Tool under the Keyword Research section. Enter a keyword of your choice to start your keyword research.
As you can see, we've taken a sample keyword "WordPress SEO" and SEMrush shows us 6,021 keyword suggestions for our main keyword. You can also find other metrics such as the total volume for the keyword, along with the keyword's average difficulty (KD).
Note: If you want to find PPC keywords for your ad campaigns, you can simply use their PPC keyword tool which can be used to organize keywords at campaign and ad group level, set negative keywords and export the campaign to import into Google Ads . Editor and so on.
Step 2: Find a list of all keyword suggestions.
As you can see, the keyword magic tool offers you a wide variety of keyword choices including;
Broad Keywords (containing any variation of yourin any order)
baseKeyword Keywordsstatistics
keywordExact Keywords
The keywordinclude;
Monthly Searchsearch
Volume Keywordtrend
Keyword difficulty
CPC value, competition etc.
Step 3: Find the global keyword summary for your main keyword.
Just click on any of the keyword terms you are interested in and SEMrush will show you the following details.
See that? There are huge amounts of data, including a list of;
Global search volume (along with local searches)
Keyword variations Demand-based
keywords, related keywords and so on.
You can click on "Show All Keywords" to find even more keyword ideas around your main keyword. There you go!
Now let's talk about how to use Serpstat's keyword analysis tool to find better keywords in your niche.
Step 1: To get started, go to the Overview section under the "Keyword Research" tool and enter your target keyword.
As you can see, we take the same example keyword which is "WordPress SEO" where you can see it showing data;
Search volume of 2,400 monthly searches
20% competition (level of competition between domains in PPC ranging from 0 to 100)
CPC value of $ 5.26
Step 2: Number of keywords along with PPC keywords.
As you can see above, Serpstat's keyword analysis tool provides even more keyword data (approximately 8900 keywords) for the same keyword (while the SEMrush keyword research tool provides approximately 6000 keywords). And yes, the number of keywords depends on the keyword you choose. Sometimes you will get more keywords in SEMrush and sometimes with Serpstat.
You can also find a list of all PPC keywords at once, while you have to open PPC keywords individually in SEMrush (it's not a problem though).
That said, just hit the "View All" button and you'll find a list of all keyword suggestions for your target keyword.
Step 3: You can scroll down to see the competitors' data for your target keyword.
Have a look;
As you can see, you can easily analyze a list of all the top competitors in organic search for your desired keyword term. You will also find a list of all the keywords they rank for (including common keywords that contain your target keyword).
So who is the winner?
It's a draw as both tools provide an EXTENSIVE list of keyword statistics to aid you in both organic and PPC keyword research.
SEMrush vs Serpstat: Backlink Analysis Comparison
Quick note: we're comparing the data from the same domain (Backlinko.com in this example) and let's see which tool provides in-depth data.
SEMrush calls its backlinks analysis tool "Backlink Analytics" which you can find under the "Link Building" section.
To start, enter a domain of your choice (preferably the domain of your competitors) and you will get an instant overview.
Have a look;
As you can see, the SEMrush backlinks analysis tool provides you with a plethora of things including;
Total Backlinks (along with their anchor texts)
Referring Domains and IPs
Indexed Pages
Competitors
Monthly Visits
All Organic Keywords Your Competitors Rank By And Much More!
You can also scroll to the end of the tool to discover all the top pages that help you find a list of all the pages with more links.
You can click View Full Report to find all top pages of any domain. This section will help you find which type of content can attract more links in your niche (so you can create content on similar topics).
Serpstat provides a tool called "Backlink Analysis" that allows you to check the referring domains and subdomains of a website, links to the analyzed domain, referring home pages, etc.
To start, enter a domain of your competitors and press Enter, as you will immediately find the overview of that particular domain. Here's what it looks like;
As you can see, you will find backlink data including;
Total backlinks (along with dofollow and nofollow links)
Referring domains and IPs
Anchor texts etc.
You can also scroll down to find all top pages (along with their anchor texts).
So who is the winner?
When it comes to backlink analysis, SEMrush is the clear winner as it provides much more in-depth data such as showing more backlink sources, referring domains along with the organic keywords your competitors are ranking for.
Serpstat isn't bad either, but it shows less backlink data compared to SEMrush's Backlink Analytics tool.
SEMrush vs Serpstat: Comparison of Technical Site Audits SEMrushcrawler
offers a great tool called Site Audit, a websitethat can help you analyze the health of your website. It will give you a list of all the problems your website has (so you can fix them to improve your site's SEO).
To use the site control feature, you must create a project by entering the domain of your website. Once done, you can run the crawl function and get an overview of the overall health of your site.
Here's what it looks like;
As you can see, there are several things that you will discover in the Site Audit overview including;
Site status (it is a score of 100 based on the number of errors and warnings found on your site, the higher the number the better it is)
Errors (the number of highest severity issues detected on your website, you should fix them as soon as possible)
Warnings (The number of problems of medium severity detected on your website)
Notifications (The number of notifications detected on your website, you can also ignore them)
You can click the "Problems" tab to find a list of all the errors, warnings and notices on your site, along with the recommendations (so you know how to fix them easily).
Make sure to fix all "Errors" first to improve your site's overall health score. SEMrush also offers you suggestions on how to fix your errors and warnings so that anyone can fix them easily.
Now let's talk about how Site Audits work in Serpstat.
As's Site Audit toolwith SEMrush, Serpstat also allows you to add a project to which you can add your website to perform an entire website audit.
After you do the crawling, you will see a complete overview of your site. Have a look;
As you can see, Serpstat gives you an SDO (Serpstat Domain Optimization Score) score. It shows how well a domain is optimized based on the correlation of the total number of errors and how critical they are to the number of possible errors.
You will also receive information about;
High priority issues
to fix Medium priority issues to fix
Low priority issues to fix
viruses on your site (if applicable).
If you scroll down, you will also see a list of all site monitoring recommendations.
From missing meta tags to AMP related issues, you can find and fix a ton of website issues on your site using the Serpstat site audit feature.
So who is the winner?
SEMrush is ahead of Serpstat when it comes to site audits as it gives you a lot more data and recommendations to help you troubleshoot your site problems.
Price Comparison
Now let's talk about the pricing plans of both SEO tools, including their free plans and free trials.
SEMrush Pricing Plans
SEMrush offers THREE pricing options, including;
Pro
Guru
Business
Let's talk briefly including the limits.
1. Pro plan is SEMrush's starter plan that costs $ 99.95 per month where you get 10,000 results per report and 3000 reports per day, creates up to 3 projects, tracks up to 500 keywords, and up to 100,000 pages for crawl.
2. The Guru plan will cost you $ 199.95 per month, getting 30,000 results per report and 5000 reports per day, creating up to 15 projects, tracking up to 1500 keywords and searching up to 300,000 pages.
3. The business plan will cost you $ 399.95 per month, getting 50,000 results per report and 10,000 reports per day, creating up to 25 projects, tracking up to 5000 keywords, and searching up to 1,000,000 pages.
SEMrush also offers a free plan with limitations. This is what you get with a free SEMrush subscription.
You can set up 1 project
You can track positions of up to 10 keywords (which are updated daily)
You can perform a site audit for up to 100 pages per month
You can track and post up to 5 social media profiles on 2 networks and schedule 10 posts
On page SEO checker (where you can get recommendations for 10 keyword units per month)
Domain and Keyword Analysis (where you get 10 results per report and 10 reports per day)
So what are you waiting for?
Grab SEMrush 30 Days FreeTrialPricing
NowSerpstatPlans
Serpstat offers FOUR pricing options that are;
Lite
Standard
Advanced
Enterprise
Let's talk briefly, including the limits.
1. The "Lite" plan is Serpstat's cheapest plan as it only costs you $ 69 per month and gets you 4,000 searches per day and 10,000 results per report. With this plan only 1 user has access to your account and you get access to mobile tracking, live chat support etc.
2. The 'Standard' plan costs $ 149 per month and includes everything from the 'Lite' plan and you get 5,000 searches per day and 30,000 results per report. This plan allows you to add up to three team members to your account and gives you access to brand reports.
3. The "Advanced" plan costs $ 299 per month and includes everything from the Standard plan and you get 8,000 searches per day and 50,000 results per report. This plan allows you to add up to five team members to your account and also gives you access to phone support.
4. The "Enterprise" plan is Serpstat's ultimate plan that costs $ 499 per month and includes everything from the "Advanced" plan and you get 12,000 searches per day and 75,000 results per report.
This plan allows you to add up to seven team members to your account and also gives you access to white label reporting (which is extremely useful for those working on SEO projects on behalf of a client).
Serpstat also offers a free plan with limitations. This is what you get with the free Serpstat subscription.
Search analyzes: 10 queries per day
Backlink analysis: 10 queries per day
10 pages for the site audit
Create 1 project
So want to try Serpstat?
Grab a 7-day free trial of Serpstat
So who is the winner?
Serpstat is the winner because it is much cheaper than the SEMrush SEO tool. Serpstat also has the following advantages over SEMrush's free trial.
Unlike SEMrush, Serpstat does not request credit card information for your free trial period. Serpstat does
not automatically withdraw the user's money after the end of the trial period (while it does)
SEMrushSerpstat allows the use of their tool for free even after end of trial (it is NOT available in SEMush)
Pros and Cons
Now let's talk about the pros and cons of both SEO tools.
Pros and Cons of SEMrush:
Pros:
Offers a lot of tools compared to Serpstat (so you can do so much with SEMrush) white labelvolume data
It provides accurate keyword
It offers SEO reports with access and custom reports
The competition research is amazing where it shows you how much traffic a site is getting, what keywords are driving more traffic to a website, what keywords they are bidding on in PPC, how many backlinks a site has, etc.
Keyword research is excellent where you can find lots of metrics including estimated monthly search volume, historical search trends, scores for 'keyword difficulties' etc.
Backlink audit function that helps you discover all links on your site (along with toxic links so you can use Google Disavow tool to get rid of those bad backlinks)
PPC analysis that helps you easily find opportunities for keyword advertising and to see what your competitors are doing in paid search
Site Audit Function tie that checks the health of your site so you can find and fix your website complains for better SEO
Social media tracker that helps you use competitive statements to create a solid social media strategy (this feature is not available in Serpstat) map feature
CPC -checking the average CPC in your niche across different
:
regionsConsThere's a huge curve learned (over 40 SEO tools are offered by SEMrush and it can be a little confusing to navigate when getting started) The
accuracy of keywords or traffic volumes is NOT that great
Pros and cons of Serpstat:
Pros:
Cheaper than SEMrush (and a great SEMrush alternative for beginners)
It offers a free option that allows you to register for Serpstat for free to change your daily limit to 30 searches and access the Site Audit feature,
providing you with detailed URL-level analytics, not just the dome in-level great
Provides you more keyword suggestions compared to SEMrush keyword magic tool
It also provides you online chat support (which is lacking in SEMrush)
Excellent (and affordable choice) tool for cond Competitor analysis and website audits
Cons:
It doesn't offer that much backlink data like SEMrush and sometimes the keyword data is inaccurate (especially monthly volume data)
Unlike SEMrush, Serpstat does not provide any social media tools / features
SEMrush & Serpstat SEO Tools
FAQs Here are some frequently asked questions about SEMrush and Serpstat SEO tools.
How do I get SEMrush for free?
SEMrush is a premium tool and offers a free plan with limited features where you can add only one project. If you want to get SEMrush for free, you can 30-day free trial here try a, which is worth $ 99.95.
How much does SEMrush cost?
SEMrush has three pricing plans, including the Pro plan which costs $ 99.95 per month, the Guru plan at $ 199.95 per month, and the Business plan at $ 399.95 per month.
How can I cancel my SEMrush free trial?
If you are not satisfied with SEMrush and want to cancel your SEMrush trial, you can send an email with a cancellation request to mail@semrush.com. Usually all cancellation requests are processed within 1 business day.
How do I cancel my Serpstat account?
To cancel your Serpstat account, you can contact their support team via online chat or by email support@serpstat.com.
Is there a free trial version of Serpstat available?
Yes, you can use this special link to take a 7 day free trial of Serpstat. Make sure to follow the instructions on the corresponding page to take advantage of the Serpstat free trial.
Is there any way to use premium tools like SEMrush or Serpstat for free?
Almost all premium tools such as SEMrush, Serpstat offer you free trials. SEMrush offers a 30-day free trial while Serpstat offers a 7-day free trial. With Serpstat's free trial, you don't have to enter your card number, so the sign-up process is much more comfortable.
Read: Unbiased SEMrush Review with 30 Day Free Trial
Read: Serpstat Review with 7-Day Free Trial
Read: SEMrush vs Ahrefs: What's the Best SEO Tool for 2020?
Read: Serpstat Promo Code: 7 Days Free Trial Plus 20% OFF on All Plans
Final Thoughts: Which is the Best SEMrush or Serpstat?
SEMrush is best for those folks who are looking for an all-in-one SEO tool that can help you do a lot of things including SEO, SEM, PPC, brand monitoring, social media, content marketing and so on. If budget is NOT your concern, SEMrush is the way to go.
If you're on a budget and looking for an affordable SEO toolkit, Serpstat is the perfect choice for you and like SEMrush, Serpstat also offers a ton of features under one roof.
So what will you choose? Did you find our SEMrush vs Serpstat review helpful? Do you have questions? Let us know in the comments.
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