Analyze your competitors keywords
Analyze your competitors keywords
Website Audit
Conduct a website audit for all competitors and see how well they have optimized their website and what the issues are. Also create your website and compare with both.
1. Check if you are using the titles correctly?
2. Have the keywords been optimized correctly?
3. What is the internal link structure like?
4. What anchor texts did competitors use to link internally?
5. Check if the page speed is faster than your website? (important factor)
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6. Check usability access. Do users have easy access to your website or find it difficult to navigate? How's the same with your competitors
7. How's the URL structure, whether it's a search query (/ page ?! @! # $ = S77) or plain text (/example-page.php - recommended). Are your competitors using keywords in URLs or not?
SERP Ranking
1. How many keywords do you rank in the Top 10 and the same for competitors
2. Why are they ranked? - Backlinks or OnPage. Analyze this.
3. How many of your competitors' pages are ranked. The abc.com pages of competitors vanzijn example abc.com/1.php, abc.com/2.php. Likewise how many pages of each participant are ranked. This gives an idea of how easy it is to rank or how difficult it is to rank for that particular term
4. For all keywords, which of your competitors rank for the most terms will help you analyze strong contenders in SERP.
Link Research
Quickly compare the backlink report for all your competitors and see who has the highest number of c-class IP links or unique domains
1. Which competitor has many referring domains (unique c class IP domains)
2. What and how many anchors each has competitor? used in conjunction with yours
3. What are the common connections between each competitor. Gives you a good list of links that are easy to reach.
4. Also find unusual links - Tap those links.
5. See what type of links your competitor usually reaches. Classify Them - Normal link, content link, comment link, author bio, forums. Based on this you can create your link building plan
6. Also check how many websites are registered with local lawn care websites. Get those links if you don't have
keyword research
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You can quickly find out which keywords each of your competitors is ranking for. Use semrush for this if you have a paid subscription
1. Look for which keywords they usually rank? And check the volume and find related keywords.
2. Do they advertise in Google (PPC) or not?
This is a common competitive analysis I do to get a sense of the potential of my competitors.
Last but not least, you can check the random traffic received by each competitor with similarweb.com. However, you can do all of the above or complete keyword research with mondovo.com (complete set of SEO tools)
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