What is SEO Site Audit Easily perform a site audit with SEMrush
SEMrush Site Audit
- This is where #SEMrush comes in handy
- where you can use the site audit feature to find and fix your site issues.
Increasing website traffic is really difficult no matter what industry you are in.
But here's the thing. Website traffic is the online currency (especially organic search traffic).
If you're struggling to boost your search engine traffic, your site may have some issues.
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This is where SEO site audit comes in handy. In this detailed post, let's discuss what SEO site audit is and how to easily perform website audit with SEMrush.
We will also talk about the Moz site audit tool so you can get a better idea of which one to choose. Are you ready? Let's start with further delays.
1. What is an SEO site audit?
Do you want to get a lot of ideas to boost your search traffic? Then perform an SEO audit on your site.
SEO site audit basically means
finding your website issues (such as duplicate content, missing alt tags, broken links, etc.)
straight from it to get more search traffic
Tools like SEMrush come in handy when you have site- conduct audits. SEMrush Site Audit is a tool that can crawl any website to detect technical SEO issues and provide data for analysis. With this site audit tool you can perform an extensive technical SEO audit at high speed.
Click here to try SEMrush for free for the next 30 days (worth $ 99.95).
2. How can SEO audit help?
Are you creating great content, but still struggling to increase your search traffic? Next, you need to do a site audit to find and fix all your website issues so that it scores better in Google search results. This is where a tool like SEMrush comes into play to identify where your content is missing opportunities to get you more search traffic.
Site issues like duplicate content, broken links or long title tags, nofollow attribute warnings and whatever the deeper technical issues are, SEO audit helps find all of these issues. It helps you solve rankings on-site problems and improve search engines.
Site Audit helps you be aware of many SEO issues that you usually ignore. This whole process is automated and you will receive a weekly report of your site audit. So you can fix all the errors and issues and wait for the next audit report to see how effective your full blog SEO is. You can also run the SEO Audit tool manually for any website.
Here is a simple 5-step tutorial that will improve the overall SEO of your website. Not only will you be able to find your SEO related issues with your site, but you will also see a growth in your search rankings after solving them using the SEMrush site audit tool.
The 3-step tutorial and how to perform site audit with SEMrush naat
Before you get the details, you should try using the link below.
Start your 30-day free trial with SEMrush (worth $ 99.95)
Get access to SEMrush pro 30-day trial worth $ 99.95
Now let's talk about how to access the SEMrush Pro- account worth $ 99.95.
Step 1: Click this VIP link to get your 30 day SEMrush account for free (worth $ 99.95). You must now register by entering your email address and any password.
Step 2: Here you have to enter your billing information. You get a free 30-day trial of SEMrush Pro here.
Step 3: Enter your payment to get your SEMrush Pro account immediately for the next 30 days for free.
You can also opt for a SEMrush Guru account, as we'll discuss below.
Get access to $ 100 SEMrush Guru 14 Day Trail
Now let's talk about how to access the $ 100 SEMrush Guru account.
Step 1: Click this exclusive link to grab SEMrush's Guru account and enter your details to register an account.
Step 2: After entering an email address and password, you will have access to their 30-day free trial.
As you can see above, you get instant access after entering your payment invoice details.
3. Why should you go for the SEMrush Guru plan?
Here are some of the features you get with the SEMrush Guru plan.
Results per report: 30,000
Reports per day: 5000
Projects: 50
Historical data
Multi-purpose trackingto track
Keywords: 1500
Pages to crawl: 300,000
Social media profiles: 100 (for monitoring) and 30 for posting
Scheduled PDF reports: 20
Branded PDF Reports
Grab SEMrush Guru account for 14 days ($ 100 value)
Step 1: Create a project by listing your domain
After logging into the SEMrush dashboard, create a NEW project from projects. Click on "Add new project" to create a new project. This is what it actually looks like.
As soon as you click on it, a dialog box opens:
Simply enter your domain name (eg Yourdomain.com) and give your project a name of your choice. Click Save to continue.
Step 2: Check your site's score
After creating the project with your domain name, it will take a while for SEMrush to evaluate it. Within a few minutes you will get an audit score from your website for all your website problems, errors and warnings.
When you start Site Auditing your website with SEMrush, it reveals many more errors of your website that you are not aware of. This is what it actually looks: looking at
like the screenshot above, the site score for Bloggers Passion came to 91% and this tool pointed out a few things as below
In total,
18 broken links
87 Pages have no meta descriptions
16 Pages have a low text-HTML ratio
Step 3: Eliminate the problems and warnings to improve your site score
In the above step, we found several problems
Quick Note: Our site had a site score of around 70, and we made some changes by correcting all errors and warnings recently, so it went up to 91%.
One of the great features of SEMrush is site audit that helps those struggling to generate more visitors and gain more authority for their websites.
4. Some of the other features this site audit tool has are:
It helps find broken links on your site.
You can find duplicate content pages on your site as well as pages that don't have a meta description.
It can find pages with a low ratio of text to HTML.
It can find any other issues that somehow block your SEO progress.
Grab your 30-day free trial with SEMrush (worth $ 99.95).
The faster you fix these issues, the better the overall health of your site. That is the use of the SEMrush site audit function.
In this scenario, once you find all the errors and issues on your site, you can do the following things.
Let's correct broken links first as this will damage a website's user experience. You can use the broken links plugin for WordPress. This plugin allows you to check all broken links, both internal and external link errors. Sort and remove all bad links.
Now retest on the SEMRush Audit tool to see how your site is performing in terms of SEO score.
Also, make sure to add meta descriptions for all those missing pages, then check how it affects your site score. Use Yoast SEOand add meta descriptions to all pages. Now, after adding a meta description to all those missing pages, your site's overall score increases even more.
When you're done with an SEO audit with SEMrush, here are a few things you need to improve to improve your overall site score and on-page SEO. Pro tip: I highly recommend that you start using WordPress SEO by Yoast plugin (free) to quickly fix issues such as images without alt tags, long titles, missing meta descriptions etc.
HTML formatting: if you are concerned about SEO, you should keep an eye on this important area. However, if you are using a quality theme this shouldn't be a problem.
Titles: Title is the one that first attracts readers and also search engines. Make sure your titles are unique, accurate and relevant to the content. If you want to check if there is a title duplication, you can do it using Google Search Console. Go to Google Search Console, under that click on "Search Appearance", below that you'll find the Screaming Frog's Page Titles and HTML Enhancements tab. Check whether that title is already in use or not. However, if yours is a WordPress site then the Yoast plugin will suffice.
URLs: For every post you write, the URLs you keep should be short and easy to use, and a keyword added. In WordPress you have the option to use permalinks and WordPress does this automatically.
Meta Description: You must make the description very unique and relevant to the page content under 172 characters. But make sure to add related keywords in it. You can also check the description with Screaming Frog apart from the Yoast and other SEO plugins.
Headings Tags: Use H1 tags in titles to give content the correct format and structure and make it scannable.
Accurate Content: The WordPress Yoast plugin checks if your content is unique, accurate and with added value. It is the perfect plugin to optimize the content of your blog.
Images: If you use images in your content, make sure that ALT tags, file titles, image SEO tags contain keywords and are also descriptive. WordPress has an image plugin to check this. However, Screaming Frog has its own section where you can reduce the image size so that it loads faster.
Links: As the site grows, so does the chance of dead links. While there is a relatively good WordPress plugin to identify broken links, there are also some good dead link checkers available online.
Keywords: WordPress Yoast plugin optimizes only one page per focus keyword. If a repeat occurs, Yoast will point it out.
Technical errors: Go to Google Search Console account to discover crawl errors. If present, correct the nonexistent pages with the 404 error. In other words, redirect the URLs of these pages to places with the necessary information.
Duplicate Content: Use to find duplicate content issues on your site at Siteliner.com. Alternatively, you can also use Google Search Console. Check under HTML improvements to make the necessary changes.
This allows you to be aware of a site's SEO weaknesses. You can then prioritize and correct each mistake over time and see how each change has a positive impact on your website. You will need to use a lot of tools and plugins if you are manually doing an SEO audit for a website. But with SEMrush, you can easily figure out and fix all of your website's technical SEO problems using their Site Audit feature.
Regardless of the type of services you offer online, you should always know what is happening in the market. To outperform your competitor, you need to know the right keywords to target your site, your site issues you are not aware of, your competitor's backlinks. SEMrush is undoubtedly the best tool for any business that will help you with all of these tasks and help increase your brand online.
SEMrush pricing
5. SEMrush offers 3 pricing packages listed below:
SEMrush pro
SEMrush guru
SEMrush company
Now let's quickly talk about each of them to find out what best suits your blog needs.
SEMrush Pro: With a SEMrush Pro account, you can get the following things.
Results per report: 10,000
Reports per day: 3000
Projects: 5
Keywords to track: 500
Pages to crawl: 100,000
Social media profiles: 50
Scheduled PDF reports: 5
Cost: $ 99.95 monthly
SEMrush Guru: With a SEMrush Guru- account you can get the following things.
Results per report: 30,000
Reports per day: 5,000
Projects: 50
Keywords to follow: 1,500
Pages to crawl: 300,000
Social media profiles: 100
Scheduled PDF reports: 20
Branded PDF reports
Access historical data
Cost: $ 199 95 monthly
SEMrush business: With an SEMrush Business account, you can get the following things.
Results per report: 50,000
Reports per day: 10,000
Projects: unlimited
Keywords to follow: 6000
pages to crawl: 1,200,000
Social media profiles: 300
Scheduled PDF reports: 50
Branded PDF reports
Historical data
Product listing
ads Multi-user management
Cost : $ 399.95 monthly
Now Let's talk about another site audit from Moz so you can get a better idea of both site audit tools.
Moz site audit tool
Besides SEMrush, there is an incredible SEO tool called Moz. Both Moz and SEMrush are perfectly optimized SEO tools. And they have their own unique characteristics. Like SEMrush, Moz also offers site auditing that helps identify SEO issues. It also solves them and takes your website to the next level.
Moz's SEO crawling tool identifies duplicate content and titles, server redirects, title tag or URL errors, and many other factors that affect search engine searchability.
1. Scrape up to 1 million pages
Moz's crawler has the capacity to scrape any public website up to 1 million pages. You can identify issues affecting your SEO performance and work to improve your website's ability to be crawled by the search engines.
2. Schedule Crawl Alerts
With Moz Pro's site crawl tool, you can perform unlimited audits of any public website. It provides instant information on issues affecting your SEO performance.
The crawl test tool sends rogerbot directly to your site or your competitor's site and finds SEO that affects errors like 500 status codes, title tags etc. However, each account is limited to 2 crawl tests per day and the roger bot can do up to 3k links per crawl test. You can save results in a CSV format.
You can view the crawl results after fixing some crawl errors on your site. But Moz's crawl testing tool comes with a Moz Pro subscription. You can schedule weekly crawls to identify new issues. You will receive notifications when new issues arise.
3. Check Searchability Issues
Duplicate content and broken links are some of the main factors stunting the growth of any site. And with Moz Pro's crawling tool, you can check for website searchability and indexing issues like duplicate content and title, broken links, missing page elements, crawl errors, meta descriptions, and title tag issues.
Moz pro
pricing Moz has several pricing options. Here are their pricing packages just in case you're interested in grabbing their tools (you need a Moz Pro account to access their site crawling tool).
Standard
Medium
Large
Premium
Now let's talk quickly about their 4 pricing options so you can get a better idea of which one to choose.
Standard: With their standard package (cost $ 99 per month) you can do the following.
5 Campaigns
300 Tracks Keyword Rankings
100,000 Searched Pages / Week you
cannot recrawl site (unlike SEMRush) with this package
5 Keyword Reports / Day
Medium: With their standard package (cost $ 149 per month), you can do the following .
10 campaigns
750 keyword
rankings 500,000 tracked crawled pages / week
Instant site recrawl
5,000 keyword reports / month
30 keyword lists
large: With their standard package (cost $ 249 per month), you can do the following.
25 campaigns
1,900 keyword
rankings 1,250,000 tracked crawled pages / week
Instant site recrawl
15,000 keyword reports / month
60 keyword
lists Premium: With their standard package (cost $ 599 per month), you can do the following.
100 campaigns
7,500 keyword
rankings 5,000,000 tracked crawled pages / week
Instant site crawl speed
Crawl (10x faster)
30,000 keyword/ month
100 keyword
reportslists So we're talking about Moz pro and SEMrush pricing packages. If you look closely, SEMrush clearly wins the race.
What makes SEMrush incredible compared to the audit of Moz sites?
If you still have questions about why you need the SEMrush site audit tool over Moz, here are some of the main benefits of using it.
1. Check the health of your site
The SEMrush Site Audit tool report allows you to analyze your website and make it more accessible to search engine robots. If you want to perform an SEO test with SEMrush Site Audit reports, set up an audit campaign.
Once you've set it up, you can:
Add tags where they're missing.
Optimize your internal and external links.
Make titles, meta descriptions and other HTML tags unique and understandable to users and search engines.
Correct broken images and alt-attribute them all.
Detect and clear error pages.
Find duplicate content pages.
And solve other problems blocking your SEO progress.
Here's what it actually looks like:
make sure you don't exceed your crawled page limit, then you can crawl your website at any time to get reports with the most new results.
Click here to start your 30-day free trial with SEMrush (worth $ 99.95).
2. You can prioritize and fix SEO problems.
SEMrush Site Audit tool checks issues related to crawlability, content, images, links, accessibility and encryption. And the report shows you the most common problems on your website.
If you want to solve a certain problem on your entire website, check out the SEO analysis report. It lists the URLs of all web pages affected by the problem and also lists all the problems found on a landing page.
3. Track your SEO progress
You can regularly monitor the health of your website using the SEMrush SEO analysis report. Schedule a weekly technical SEO audit and it will automatically crawl your website. You will be notified when you are done.
By regularly conducting SEO audits for websites, you can monitor the progress of your website's health. Position Tracking Tool helps you to look at your site's positions as well.
4. Fix hreflang errors
When it comes to international SEO, hreflang is a cornerstone. It tells Google which page to show to visitors depending on their language and location. So, if you implement hreflang tags incorrectly, it will damage both the user experience and the SEO of your website. Use the SEMrush SEO Audit function to find and fix hreflang errors.
5. Detect security issues
Having HTTPS on your website is an important ranking factor for search engines. It's a sign to users that you care about their privacy and security. Site Audit released a new HTTPS report that quickly detects security vulnerabilities on your website. It warns when your SSL certificate has expired or if it has been registered under an incorrect domain name.
It also warns you about internal links to non-secure pages, missing redirects from HTTP to HTTPS versions of the same page, HTTP URLs in your sitemap, and use of HTTP on pages with password fields.
You can also export a .pdf file from an audit report. If you offer SEO services, this feature will help convert a prospect into a customer.
4 factors to consider when performing site audit
No matter which tool you use for site audit (Moz, SEMrush or any other tool), here are some important factors to consider to get the most out of the site to get audits.
1. Site Speed
One of the most important things that search engines consider important is the user experience. If your website does not load immediately, the end user will no longer come to your website. So checking the site speed is very important.
There are several free online tools you can use. But it is recommended to use Google's tool page speed insights to live up to its expectation.
2. Indexing and Accessibility
User interaction with your website is only recorded when your website is judged on its usability, meaning whether your visitors and search engine crawlers have access to your web pages or not.
For this, your website must be properly indexed. If not properly indexed, it shows 4xx or 5xx server errors or 3xx redirect errors. However, these SEO audits are easy to perform with SEMrush.
3. Mobile Friendly Test
Nowadays, not even a single person does not use mobile phones. Google has already upgraded to a mobile-first index to publish search results, which clearly means that online businesses need a responsive website that also performs well on mobile devices.
You can also use the mobile-friendly test tools Google to perform a quick test.
4. Content
Without content, there is no point in talking about SEO, since content is the driving force behind SEO. Focus on publishing high-quality content that is of great value to your readers. When you write in-depth content, you automatically surpass your competitors.
By performing a content check, you can determine your website's strengths and weaknesses, such as which pages are driving traffic and conversions and which pages are redundant. Search engines don't rank websites. They arrange pages. The first task of a content audit is to determine which pages are ranked and which are not. So you know which pages you need to improve.
When optimizing your content, make sure to keep the most relevant keywords in these sections:
Page Title and URL
Open Paragraph
First 100 words
At least one
Alt tags in images
sub-heading description
MetaMeta tags
To perform a quick audit of your website with a few tests to increase the SEO ranking, these corrections have the most impact. To ensure that your website doesn't miss valuable traffic, conduct an audit at least every three months. Now you know that these 4 areas need to be more concentrated while performing site audits.
In a nutshell, site audit can help you improve your website's on-page SEO, recognize redirect chains and loops that can harm SEO, use markers, HTTP status codes, sitemap, internal links, and hreflang tags of a domain and ultimately prioritize the most important pages first that have the biggest problems and solve them.
Browse More SEMrush Messages:
Final Thoughts
So please. Finding and solving all your SEO related problems is the most important step.
To get more search traffic to your sites, you should conduct site audits regularly (at least once a month). Tools like SEMrush come in handy here.
Not only does SEMrush help you find great keywords, analyze competition, find link building opportunities, but it also helps conduct in-depth SEO site audits for each site to drive more search traffic.
Click this link to try SEMrush for free for the next 30 days (worth $ 99.95).
So did you like this tutorial on how to perform site audit with the SEMrush tool? Do you have any questions? Share your thoughts in the comments.
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