What is a backlink in SEO (2021)

What are Backlinks in SEO?

• Why is this important? And how do you get backlinks?
• These are the frequently asked questions for those who are willing to get enough traffic to their website or blog.
• Maybe you have a new website or blog. Or on your old website or blog on a particular page or post, you are not getting enough traffic.

Because you will not get your websites / blog page or post ranked in the search engines. All well-known search engines such as Google, Bing and Yahoo. They all use some parameters to indicate which pages are best ranked on the first page of the search engine.

For example, if you search for the term “healthy foods list” on Google, you will find more than 143 million results. This resulting song sounds crazy, but it is reality.

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According to an advanced web ranking research. The researcher found that 95% of people stay on the first page of search results. And 5% goes to the remaining page. And 67% click goes on the top five search result.

Google’s top search engine ranking factors are more than 200. Use them to determine the top pages on the search result. But the reality is that to make sure you can’t focus on every ranking factor. But there are some of the most important ranking factors. You need to focus on this to make sure your website ranks well. And here, backlinks are the essential ranking factors; you need to focus on this to ensure your ranking.

So in this article I am going to tell you, what are backlinks in SEO? Why are backlinks important? And how to get this for your website to improve your website ranking.

What are Backlinks in SEO?

In simple SEO words, when a web page gets links from another web page, it is called backlink. When a website provides the link, it is called an outbound link. And when a website receives a link, it is called an inbound link.

Like a website or blog, ‘A’ writes about food. And it provides an outbound link to another website ‘B’ that wrote about how to stay healthy or healthy. Here website ‘A’ gave the backlink and website ‘B’ received the backlink.

The backlinks play a vital role in the ranking of web pages. Although you can rank your webpage without any backlink (in case of website with high authority or simple keywords). The most important point, when you are getting backlinks, it must be from a relevant website. Because this important backlink can be a nightmare for your website if you come from irrelevant, spammy websites. Because irrelevant and spammy backlinks can hinder the position of your website. Even you can be fined.

How can I get backlinks?But for most people, the hard work is to get high quality backlinks that help in web page rankings. So here I am going to tell you about 14 ways to get high quality backlink to improve your web page ranking.

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Top 14 Ways To Get Quality Backlinks

1. Writing Excellent Content

For better SEO, we normally give some outbound links to high quality content and high quality web pages when writing content. So if you can write quality content, you can get a lot of relevant backlinks too. Maybe someone can mention or refer to your web page.And this way, a high authority website will get tons of backlinks from relevant websites.

But for this your website must be an authority website with high domain authority (DA), page authority (PA) and trustflow (TF).But if your website or blog is new, what should you do? Then try to write something new or unique. Those people will not find anywhere else. Then they are forced to give you a backlink.Just remember one thing: if you can get a backlink this way, it will be a bonus to your website or blog.

Because for better ranking, you need to write high-quality content. And if you can get backlinks through this, then it’s not bad.Google gives more priority to these types of backlinks. Because these normally come from a relevant website or blog. And the amount from day to day will be high.

2. Create infographics

Normally someone likes infographics more than an article. Because it is easy to read or to get the information then an article. That is why you can get a backlink through this. And in this section, there are two ways to get a backlink using infographics.First, upload your infographics with the embedded code. Because if someone likes this, or thinks it is useful.

Then there is a chance that they will use this embedded code on their website. If their website has the same kind of article without infographics.This also allows you to get a lot of social shares. When the social signal is an important ranking factor, this can also help you rank.Second, look for websites that also have the article on the same topics, but don’t have infographics.

So offer them your infographics in exchange for a link. All people will not give you the backlinks. But there’s a chance that most people will backlink you if you can provide a good infographic and you can contact them the right way.To find the relevant article, you can follow some ways. First, Buzzsumo allows you to find the most shared content on your topics. In the search box, search for your topic and you will find most of the socially shared content on the topics.

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You can also view the backlinks of your competitors. From where they get relevant backlink, but source has no infographics. You can use the free version of Open Site Explorer (Moz) for this. Put your competitor’s URL in search box and get all dofollow backlinks as source. Then try to find the best website to offer your infographics.

If you are not a professional in creating infographics then you can use Canva, Infogram, Venngage to create a nice infographic.

3. Comment on relevant blog

Comment on your niche-relevant blog. But before commenting, make sure it’s not a new blog or spam blogs. It will be better if it has high domain authority (DA), page authority (PA), trust flow (TF) is more than you.

When commenting, make sure to make a valuable comment. Don’t like “Nice post” “Thanks for this article”. Write something valuable and leave your web page link in Website or URL field. Your valuable and well-described comments will lead them to approve your comments. Keep at least 3-4 sentences in your comments.

Look at the next comment. It was a well-defined comment, which led them to approve the comments.

To find niche relevant blog post, you can follow some ways like visit: alltop.com, dropmylink.com, https://www.google.com/alerts and discover your niche or keyword relevant content for comments. You can also use a search term to find out manually: allintitle: “keyword” blog or allinurl: “keyword” blog.

4. Social Share

Social media sites can play a vital role in your search engine rankings. By sharing your webpage or content on social media sites, you will not only reap the benefits of backlinks, but you can also reap some other important benefits. Regular activity on social media sites can drive massive traffic to your site.Regular sharing via social media tells Google that your site is active and updated. Which is an effective ranking factor?

According to the Ubersuggest tool, here you can see that for the keyword “dog food review” four websites have a huge social share in the top five search results. Which easily tells us how important social sharing backlinks are for better ranking.The most popular social media sites to get backlinks are Twitter, Pinterest, Mix, Digg, Folkbd, Reddit, Scoop.it, Facebook, Google+, LinkedIn etc link building

5. Broken

Those outbound links no longer exist, which are known As a broken link or dead link.
As web page ‘A’ provides an outbound link to web page ‘B’, this link here is a backlink for web page ‘B’. But now webpage ‘B’ no longer exists. So now if you click on this link you will see “This page no longer exists” or “Error 404”.

Now you need to find out your targeted keyword relevant webpage where is now broken or dead link.

You can easily check the broken link of any content or an entire blog by using the broken link checker (search Google for an available free tool).

If you found a broken link, please contact the editor of the blog. And on the particular page, tell them that there is a broken link, and that you have quality content that is similar to the broken link. They can replace the broken link with your link.

This process is not easy to find out a broken link and convince the editor to replace the dead link with your link. But these backlinks are more powerful than other backlinks.

6. Write for others

You can easily get quality backlinks from your niche relevant websites by writing a guest post for them. This is an evergreen SEO technique that helps with backlinks and traffic generation.

For this, you must first find the blog that is your niche related and include the guest post. Then check their requirement to publish a guest post. Then reach out to the blog owner or editor and tell them you have quality content related to their blog. And you want to publish on their blog in exchange for a backlink.

You can find the following search terms to use to your niche relevant blog guest post:
your keyword + inurl: sign up for our
plate weir keyword
+ guest post your keyword + inurl: guest post guidelines
your keyword + word eenbijdrage
giveeenuw keyword + then an article in
your keyword + want to write for
your keyword + contribute
your keyword + become an author

7. Infographics Submission

I was already talking about how to get a backlink through the infographic. But here you will find another method.

You can get a backlink by submitting infographics on the infographics submission site. People always like the colorful infographics. So create the infographics relevant to your content and share it on the best infographics sites.

The best infographics submission sites are Visual.ly, Daily Infographic, Cool Infographics, Infographics Showcase, Infographics Archiveetc.

8.Video marketing

The benefits of video marketing are many. Video marketing not only helps you gain backlinks, but it also helps you create brand awareness. Your regular activity on video-sharing websites can help you drive more traffic to your website as well.

First, create a video about your content or website or service and then publish it on various video sharing websites. There are many high authority websites where you can get high quality backlinks like YouTube, My Vidster etc.

If you are not a professional video maker, you can use the Animaker, Biteable etc. online tool. You can also use video editing software like like Camtasia, Filmora etc Forum Posting

9. Start by giving the answer

your niche related forums or niche related topics. You can easily generate backlinks if you stay active in the forums. This also helps you to drive more visitors to your website.

You can use the following search terms to find out your niche-related forums:
Your keyword + “forums”
Your keyword + “discussion board”

10. Share PDF

It’s time to use your article in a different way. Create a PDF with your outdated article. Share these now on several popular and high-quality PDF sharing websites. You can create brand awareness, traffic to your site and of course, high-quality backlinks.

There are many authoritative PDF sharing websites such as Edocr, Issuu, Flipsnack, Anyflip etc.

11. Answer Question

Now it’s time to show your intelligence. Start by answering the question on popular question answering sites such as Quora, Yahoo Answers etc. These activities should come from your niche related question.

Question answering sites can also help you get more traffic to your site or increase your sales.

12. Share audio

Convert your content to audio. Now share it on various audio sharing websites to generate backlinks. You can also create the podcast in your niche and then share it on various podcast sharing websites.
There are many free audio and podcast sharing websites where you can share yours. Such as Soundcloud, Simplecast, Audiomack, Themusichutch, Podbean, Djpodetc.

13. Getting

interviewed Online interview is a popular thing and you can use it to generate backlinks. Get interviewed on another website or blog. For this you need to know which website or blog is right for your industry. Send an email to the editor to be interviewed.

14. Follow your competitors

It is an important part when you create backlinks. Start spying on your competitors from where they get backlinks. Select the best backlinks from your competitors’ backlinks. Then follow the best backlink sources to get backlinks to your site.