Blog Article Template (2021)
Blog Article Template (2021)
1. The Classic
One (also called a “list post list post list”) is a list of 10-25 bite-sized tips, strategies, techniques, tools… or anything else that makes sense for a list.
Because they distill a topic into actionable steps, list posts are generally super search engine friendly. In fact, the post that gives us the most organic traffic each month is a list post: List post
titletitle
Your list post needs three things:
- yields A benefit
- The number of items
- A short time frame
First, you need to state what benefit someone will have to stop reading your message. You don’t have to be overly creative here. Just name the benefit.
Example: 17 Insanely Useful List Building Strategies That Will Generate More Subscribers Today (The Benefit Is: “Will Generate More Subscribers”).
Next, you need the number of items on your list. If possible, start your title with that number.
Case in point: 22 Things You Can Do Today To Change Your Photography Forever
Finally, you’ll want to demonstrate a specific time frame that shows how actionable your content is. People like strategies they can implement right away.
Example: 24 Quick Actions You Can Take Today That Could Change Your Financial Life Forever
Introduction to the
Message List Introducing your Message List is in two parts:
- An Introduction to the Reader’s Problem
- The Benefit They Are will pick up from reading your post
First, you need to quickly (and I mean quick) introduce the problem that the items on your list will help them solve.
Case in point: I think you’ll agree when I say
it’s REALLY hard to grow a YouTube channel.
Second, introduce (quickly!) The benefit that your list post will help them achieve.
Case in point:
although it’s not as easy as it used to be, you can still get more views and subscribers from your channel.
Pro Tip: Don’t forget to really stress that your content will help solve the reader’s problem. The clearer that is, the more likely they are to read on.
List Post Subtitles
Subtitles are HUGE.
First, they break your content down into manageable chunks.
Second, when you make your subheaders rich in benefits, it increases the perceived value of your content.
So each of your subheads should include two things:
- An overview of what that tip is
- A clear benefit
If people see items that help them lose weight, eat better, or make more money, they are more likely to share it .
Good example: torch fat with a high-protein breakfast.
Bad Example: Eat Protein for Breakfast
Good Example 2: Save $ 200 / Month on Auto Insurance with One Call
Bad Example 2: Save Money on Auto Insurance
Can You See the Difference?
Pro Tip: Make sure to start your ELP with your best tip. This will hook people up for the rest of the post.
Post List of Action Items
Now it is time to outline the steps it takes someone to complete each item on the list.
Example:
Pro Tip: Add photos, screenshots, case studies, or even video tutorials. The more images you include, the easier it will be for your reader to follow the steps.
List Post Conclusion
Now is the time to wrap things up.
You want your list of conclusions to do one thing: get people to take action.
When someone gets results from your content, they become a fan for life.
Good Example:
Professional Tip: Ask your reader to leave a comment. Make them publicly commit to take action. For example, “First, let me know the one item on this list that you are going to take action on.”
2. The detailed case study
A case study is like a traditional how-to post… supported by a real example.
Case Study Title
To get the most clicks and attention for your case study, your headline should include three elements:
Specific Benefit
First, state the benefits that the “hero” of your case study saw. The more specific the better.
Example: “How a Busy Mom Lost 9 Pounds of Fat in 30 Days”
A Number
Second, you want to include at least one number. This number adds credibility to your case study by showing that you have current data behind your content.
Example: “Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days”.
Time frame
Finally, indicate how long it took for those benefits to become apparent. The shorter the time frame, the better.
Good example: “From geek to freak: how I gained 34 lbs. of Muscle in 4 Weeks ”
Pro Tip: Don’t be afraid to write about modest results in your case study. In fact, modest results are usually BETTER than extraordinarily impressive results. Why? Because they are more recognizable. In other words, a case study of someone who lost 10 pounds is often more compelling than one describing how someone lost 100 pounds.
Case Study Introduction Here
‘s what you’ll include in your case study introduction:
start your intro EXACTLY with what you are going to show them in the case study. As the old journalistic saying goes, “Don’t bury the lead role”.
Then divide up some of the things that make you, your client, friend, or client identifiable.
Example: “And she has been able to achieve this despite being a busy supervisor who has very little time to practice.”
Finally, see an example of the solution or system that was used to achieve this benefit. Then indicate how they did it in detail.
Example: “In this case study, I’ll show you the entire process Jane used … step by step.”
Meet The Hero Section Section
In the “Meet The Hero” you introduce the hero of your case study. This section is important because it helps your reader connect with your hero and put themselves in your hero’s shoes.
Quick Introduction to Your Hero
Example: “Jane is a 39-year-old mother of two and works as a busy executive at a bank. Her days consist of driving kids back and forth to school and soccer practice while answering emails on her phone. She’s the consummate, super busy mom of the 21st century.
“Problemstory
Sample:” Like many busy moms, Jane noticed that since her jeans slightly tighter was a few years.
She knew she had to play sports, but her demanding work and childcare did not have the time or energy to go to the gym. ”
“ Save The Cat Moment ”
The term“ Save The Cat ”comes from the screenwriting classic Save The Cat. It’s a small detail that makes your hero more human and recognizable.
Case in point: “One day, after barely able to tie her favorite pair of jeans, Jane realized she had to do something. So she called her sister, who had recently dropped 10 pounds, for advice. “
Transition to the case study
Good example: ‘Her sister referred Jane to me. And now is the time for me to show you how Jane dropped those excess pounds in record time.”
Results section
At this point your reader is curious how they did it . But before hitting the stairs, whet their appetites with a quick overview of your hero’s results.
The lower header of your results section should repeat your hero’s results.
Example: “How I Increased My Conversion Rate By 73.4% (Without A / B Testing)” Here
is what to include in this section:
First, a quick rundown of the results your hero achieved.
Example: “Courtney made an appointment with me on January 3rd. On January 24th, here are her results:
- 8lb weight loss (120lbs to 112lbs)
- Body fat percentage decreased by 2.1% (instead of 30%)
- 2 sizes lost
- And her jeans fit better than in years 🙂 ”
Add then a quick transition to the meat of your case study. This helps the reader understand that the story is over and it is time to dive into the flesh of the content.
Example: “That afternoon Jane called me. This is the exact three-step process she used to lose all that weight.
“StepsPortion
Now it’s time to go into the meaty details of your case study. Many case studies are great in hype and have little details.
That is why this section is so important. The detailed steps will make your case study.
And here you mentioned steps that your hero used to progress in step 1. No detail is too small. Don’t be afraid to tell them EXACTLY what to do.
Example: “First, Jane looked at where she stood with her weight and health.
She jumped on the scale to assess her current body weight. Using the Fitbit app, she recorded her weight. She weighed 149 pounds …
Then Jane had her body fat measured in my office (using bioelectrical impedance). We have determined that her body fat percentage is 30%, which is considered high for a woman of Jane’s age … “
(Note: This is an abbreviated example. Your final draft should add more details and pictures and, such as screenshots, diagrams and images)
Case Study Conclusion
Brief Summary
Example: “That’s all there is to it. For example, Courtney lost 9 pounds of fat in just 4 weeks.
Motivational Rule
Here you remind the reader that they can achieve the same result.
Example: “The best thing is, you can get the same results as Courtney did by following this step-by-step process.”
call-to-action
Example of: “If you found this case study inspiring, I would really appreciate it if you shared her story on Facebook.
I’d love to hear from you too: Have you used any of these weight loss strategies? Leave a comment and let me know.
“And When you finish writing your conclusion, you are finished with your case study. Well done!
3. The Product Showdown
This post is a side-by-side comparison of two competing products. Your Product Showdown offers a lot of value. That’s because you’re saving your reader countless hours (and dollars) on a product that might not work for them.
Product Showdown Title
Here are the two things to include in your Product Showdown title:
First, the two ( or three) products you compare
Example: “Aweber vs. Mailchimp” or “Wix vs. Squarespace”
Second, pay attention to what these products do.
In other words, their category.
Example: “Aweber vs. Mailchimp: two e- mail marketing platforms compared ‘or’ GNC fish oil vs. optimal nutrition: we tested both supplements ‘
Pro Tip: Include the name of both products in your title (for example,’ Aweber vs. Mailchimp ”). This ‘product vs. product’ Keywords tend to do a lot of searches in Google to get.
Product Showdown Intro
(quick) overview of what your post is about reviewing
This is simple: let people know which products you are. This way your readers know they are in the right place.
Example: “In this post, I’m going to personally discuss two popular email marketing software products: Mailchimp and Aweber.”
Indicate which product properties you are going to evaluate.
This indicates that you will be reviewing the products in depth. This is important because it shows the reader that you have done all the hard work for them.
Example: “I dug deep into every platform to discover the good, the bad (and the ugly).
Within every platform I’ve evaluated:
- Cost / Value
- Email Deliverability
- Templates
- Ease of Use
- Advanced Features
- Autoresponders
- Customer Support
- & More
Encourage People to Read Entire Review
Let your readers know to read your entire review to get the whole scoop to get .
Example: “So make sure to read this review to the end. That way you can make the best decision for you. “
Product Overview Section Overview
of Each Product
Example: ” Before I get into the review itself, let me quickly let you know some important information about each platform … “
Who You Are
This is important. This is your chance to show people that you have some expertise in this area. Even if you’re not an expert, at least tell your story about “here’s why I tried both products.”
Example: “Because I started my WordPress blog on a budget , I chose MailChimp’s free plan. Overall, I was pretty happy with it. But I quickly realized that the more advanced features were only available with a paid MailChimp account … ”
Feature-Advantage Comparison function
Here you start one by one to split each function (and describe how the two products work.)
Example: “Who has the better email templates?” or “what supplement has the most omega-3 fatty acids?”
Pro -tip: start with the function e what your readers are most interested in. For example, if you find that your readers want to know which fish oil contains the most omega-3 fats, start with that feature.
Product Showdown Conclusion
Now is the time to wrap things up. In many ways, this is the time your reader has been waiting for. They’ve read the feature comparison. Now they want to know which product you are recommending.
Example: “Because it has a much more robust set of features, better deliverability and support, I have to choose Aweber. If you’re on an absolute no-budget budget, you may want to start with Mailchimp.
But if you have two cents to rub together, I recommend going with Aweber. As you’ve seen in this review, Aweber’s robust features are worth the slightly higher investment.
“4.Things you should do after” X
“Oneof things you should do after an” X “post gives readers a step by step game plan during a critical time. Your reader knows an example, maybe how to do kettlebell swings. But what should they do after their workout? Rest? Eating? Stretching?
Your things to do after the “X” post answers this question in detail
Things to do after the “X” title
The headline of this blog post template should have two elements include:
What they just did
Example: “Publish a blog post” or “Finished a power yoga class.”
The number of tasks they “have to do” when they are done
Example: “ 12 things to do after you post a blog post ‘or ’13 Important Steps After You Have Completed Your Power Yoga Workout’
Things You Can Do Afterwards “X” Introduction
What to do after the “X” intro contains four elements:
A visualization of what they just did
Example : “So you’ve just finished your power yoga workout. You’re tired. You’re sweaty. And you feel energized and focused.
“Ask The question:” What now?
“Example:” But the question is: what do you do now
“Call Possibilities of what they could do.
Example:”? Must a recovery meal food Should you stretch Or? is it better to spend some time on the couch? ”
Promise to show them how to do it.
Example: “And in today’s post, I’ll show you the 13 most important steps to take after you finish your power yoga class (step by step).
Steps section
Now it is time to dive straight into the items on your list.
And your subheading should clearly state what your reader should do.
Each step in your list of things to do after “X” contains 3 elements.
Brief Overview Brief Overview
Before delving into the step-by-step details, it is time to write one (50-90 words) of each step.
This overview provides context to the item and shows people exactly why it is important.
Example: “Many novice bloggers think it is enough to share their blog post on Twitter and Facebook.
But you know that content requires a lot more promotion these days. In particular, you should promote your post via email.
“Pro-tip: try to write this statement in their own words on forums, Reddit and view old emails to see how your readers and customers describe their problems..
Specific steps
Defines a list of the steps that readers should take to complete the task.
Example:
“Step 1: Identify 5 people who would love to read your post. Ideally, these are people you know in real life (or even just online). If no one comes to mind, Google you keyword and see what blogs are popping up. These bloggers are the ideal target for your outreach.
Step 2: If you don’t know their email addresses, use a tool like Rapportive to find them.
Step 3: Send each of these beeps this exact script: “
Things to do after” X “Conclusion
Reminder that what you do” after “is really important
Example: ” We all know that publishing great content is the foundation of your blog. However, your great content is probably invisible unless you take the time to promote it after you have pressed the ‘publish’ button.
“Emphasize A few of the best tips from your message
Example:” Therefore, the tips in this report – like making a custom image for social media and answer each comment -so powerful
CTA
example. “Now I want Hear from you:
How are you going to change what you do after clicking ‘publish’? Are you going to create custom images or email 5 people? ”
5. The Beginner’s Guide
The Beginner’s Guide is one of my favorite blog post templates. This template will help avoid being overwhelmed by showing your readers the exact first steps to get started.
Because they are so valuable, beginner guides tend to attract a ton of backlinks and social media shares.
Beginner’s Guide Title The title of
Your Beginner’s Guide should include the topic you are covering and the words “Beginner’s Guide”.
Example: “The Beginner’s Guide to Interval Training” or “Link Building: The Beginner’s Guide”.
Pro Tip: Don’t be afraid to pick a super specific topic for your guide. People like to read guides that are “an inch wide and a mile deep.” For example, instead of “The Beginner’s Guide to Gardening”, go to “The Beginner’s Guide to Growing Tomatoes”.
The Beginner’s Guide Introduction
A “Statement of Promise”give
First,your reader makes a “statement of promise” about the benefit they will gain by reading your guide.
Example: Today I’ll show you how to build a blog from scratch.
“Specify How complex the subject can
leave then show your reader that you understand how difficult this subject is to teach This will show you where they came from
Example:…” I remember when I first learned about SEO I would go from blog post to forum thread trying to understand how SEO really worked. It was super confusing and frustrating. “
A taste of what’s to come.
Finally, a taste of the awesome things to come.
Example: ” And in this no-nonsense guide, I’ll get all the noise and BS and show you exactly how to start building links to your website. ”
The Topic Map
rid ofNow it’s time to explain where exactly the topic you’re covering is Don’t be afraid to do really stupid things down here (this is a beginner’s guide, after all)
A Simple Definition
Example: “What exactly is link building?”
Link building is the process of linking links from other sites to your site. orders made. It’s important because links are the # 1 ranking factor that Google uses to rank websites.
“An Example (or two)
Example:” Suppose, for example, has a page on your site about baking carbohydrate cookies How Google knows that your page deserves above the thousands of other pages to score on the same subjectAnd.?.
Backlinks when you build links from other related sites to your low-carb cookie page, Google will rank them higher in their search results. “
Transition to the next section
Example: ” Now that you understand what link building is, it’s time for me to explain more about how to get started with it. “
Steps Section
Here you will walk your readers through the first few crucial steps to get them started. These steps may not get them all the way to their goal, but they will point them in the right direction.
Brief overview of the step
Good example: “Your first step in link building is actually creating something worth linking to on your own site.
Because the fact is, unless you have great content on your site, it will be impossible to build the type of high-quality links you need to rank in Google.
“Good Example:” Here’s exactly how you should do:
First enter a Google search for your target keyword. Note bits content impress you if you do not see great content, try a few different keywords that appear.. on the keywords you just searched for.
Then check out all of the top 10 results. Notice what makes them so great and worthy of a first page ranking. Is it because they use many examples? Is the page well written? Are there any step by step? Processes in the content
Also, see what types of content tend to rank for your keyword
Are they:
- Messages on a list
- Ultimate guides
- Case studies
- “Best of” lists
Finally, plan your content based on what you’ve found. Make sure you improve on the content that already ranks above you – that way your content deserves to be # 1. For example,
if most of the content on the first page of Google contains posts with 10-15 items, then enter 25 (or even 50) out. Or do 15 but add more detailed information for each item.
This takes a bit of work, but it’s the only way to create quality backlinks these days.
“Transitionto the next step
Good example:”At this point you have a great piece of content on your site then we begin our search for places to get links to..
“Rinse And repeat this formula to as many steps as you need your beginner’s guide.
Beginner’s Guide Conclusion
Reminder of How Useful Your Guide Is
Example: “Link Building: The Beginner’s Guide eliminates the hours spent searching for link building information. You have everything you need to get started all in one place.
“Repeat The importance of your subject.
Example:” As you are in the directory view, link building can make your SEO efforts or Break Without link building is your opportunity in Google to have scored zero But if you properly left.. you can quickly get ahead of the competition on the first page of Google. ”
CTA
Example: “ Now you have everything you need to get started with link building.
Before starting your first link, leave a quick comment to let me know what you think about ‘Link Building: The Beginner’s Guide’.
6. How They Did It Post
A “How They Did It” Post shows how successful people or groups achieved amazing results.
These posts are great because you reveal “the secret” behind their success – and show your reader how to achieve similar results.
How they did it on the header of the message
Here are the three elements you should include in the header of your “How they did it” message:
the successful people or organization you will be focusing on.
Good example: “Fast-growing startups” or “The world’s most successful bodybuilders”
The number of people or organizations you treat.
Case in point: “12 Fast-Growing Startups” or “15 of the World’s Most Successful Bodybuilders”
What the reader will learn from your post.
Case in point: “What These 12 Fast-Growing Startups Can Teach You About Email Marketing” or “15 Of The World’s Most Successful Bodybuilders Reveal Their Post-Workout Regimen”.
How They Did It Post Intro
Opportunity Review
Here you emphasize that there are many opportunities for success in this area – assuming you know how to do it.
Example: “We’ve all heard stories of” Unicorn “startups coming to the market with millions of users. But what you may not know is that every startup has the potential for this kind of growth. That is, if they use email marketing in the right way. “
Emphasize that certain people and groups excel where others fail.
This paints a clear picture that there is a right (and a wrong) way to approach things.
Example: ” Unfortunately, not all startups go overnight ” 3 guys in a garage ”to“ 250 people in a San Francisco loft office. ”According to Bloomberg, 80% of startups fail within the first 18 months.
But not everyone struggles. Startups like Uber have defied the odds and all expectations of reasonable growth surpassed.
the question how can you prevent failure and the growth of the hottest startups in Silicon Valley rival success?.
“show your readers that you will reveal the secret of their
Finally, promise them that you will show them the path to success based on real-life examples.
Case in point: In this post, I’ll show you how the world’s most successful startups – such as Slack, Spotify, and Uber – are using email marketing to grow their businesses in record time.
Strategies Section
Now is the time to outline the strategies they have used to achieve their impressive results.
Brief overview of the person or group’s success List
some statistics to prove that this person or group is a super successful outlier. This will motivate your reader to learn how they achieved these impressive results.
Example: “Airbnb started in 2008 as three guys who wanted to rent out their living room to travelers. Today, Airbnb receives one million guests per night. Not to mention a $ 20 billion valuation. “
Their unique approach
Outline what they do that is unique or different.
Example:“ Like any massive success story, there are hundreds of factors that have led to Airbnb’s success. But one of the most important is how Airbnb e- approaches mail marketing.
Instead of boring newsletters or one-size-fits-all emails, Airbnb tailors their emails to what you’re interested in. “
Why it works
Example: ” Here’s why this approach is so works well:
Unlike sending a 10% coupon to people who abandon shopping carts, Airbnb sends you more information about that city. That way you can make a decision that suits you. In Airbnb parlance, this soft sale is known as ‘inspiration’.
How to Apply It
Example: “Here’s how to apply this approach to your email marketing.
Target your emails with a laser first. Most email service providers (such as Aweber and InfusionSoft) allow you to send emails based on behavior. For example, if someone clicks on a link in an email about low carb desserts, make sure the next email they get is about low-carb recipes or meal plans
… ”How they did the message Conclusion
You’ve given your audience a ton of useful tips based on real-life examples. Now is the time to encourage them to take action.
Reiterate that these tips are backed by actual experience.
Remind your readers one last time that your advice is unique and proven in the real world.
Example: “For example, 21 insanely successful startups use email marketing to get more users and customers. The best thing about using their approach is that it is not based on theory – it has been proven to work in the real world.
Encourage your reader to take action.
Push the reader to use your advice and make a public commitment by leaving a comment.
Example: “Now that you have seen that these email marketing tips work, it is time to take some time to put at least one of these tips into practice soon.
And which of the approaches do you like to try first? Let me know by leaving a quick comment below. “
7. The Myth Debunker Blog Template
Our last is” The Myth Debunker “. Why does this template work so well? Two reasons: First, when you dispel common myths, controversy ensues. Controversy puts people who agree (and disagree) with you to share your content.
And when you collect a lot of best practices and prove they are myths, you show your knowledge and expertise.
The Myth Debunker Title
You have two options with your Myth Debunker title:
Highlight a single myth: “The ____ Myth Debunked (plus 5 other ____ Myths That Drive Me Nuts)”
Or
list the number (and type) of myths you are going to cover: 13 ____ Myths Every ____ Should Know
Example : “13 SEO Myths Every Online BusinessShould Know About”
OwnerThe Myth Debunker Introtemplates
Like the other blog post we’ll cover in this guide, the first goal of your Myth Debunker intro is to grab your reader’s attention. Do you want to let them know that they are about to learn the truth about your subject?
Attention Grabber
Your first few lines should get your reader’s attention. In particular, highlight one common myth in your industry.
Example: “” If you think SEO is as simple as ‘regularly publish great content’ then I have news for you: that advice is all wrong.
“Pro-tip: do not be afraid here show some emotion to let your readers know that these myths really under your skin crawl This will help you form an emotional bond with you..” Makes readers “a” follower
“Promise.your to show your reader the real thing. Check out
what comes next. Also emphasize the fact that your post will be based on data … not hunches or opinions.
Good example: “In today’s post I’m going to tell you the TRUTH about SEO. Not only will I reveal the 11 most common SEO myths in the world, but I’ll also show you new data from industry studies that can help you on the right track. ”
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