15 Best Semrush Similar Tools Free: Free & Paid Competitors Tools Included [2021 Edition]
15 Best Semrush Similar Tools Free: Free & Paid Competitors Tools Included [2021 Edition]
Looking for the Best Semrush Alternatives in 2021?
While Semrush is an exceptional SEO tool that is used by more than 6 million people around the world, there are a few more SEO tools that are great alternatives to Semrush.
So, in this post, we will discuss some of the best alternatives to Semrush (including free alternatives).
But before we talk about the alternatives, let's first briefly discuss the various great features that Semrush offers. That way, you can compare Semrush features with other alternatives listed here.
SEE ALSO: Why the SEMrush Content Marketing Platform is Your Best Choice for Your Content Marketing Needs
# 1 KeywordTool: ResearchSemrush gives you a LARGE keyword database that gives you access to over 20 billion keywords (and their keyword database is growing fast). That means you can find a ton of useful keyword ideas for both SEO and PPC campaigns. In fact, Semrush currently has the # 1 LARGEST keyword database in the world.
It also provides you with the most accurate keyword search volume data along with an incredible keyword position tracking tool that accurately tracks your keyword rankings. You will also receive daily ranking updates in your email, so you can always keep an eye on your keyword rankings.
Find Toxic Links Easily: Toxic / bad backlinks can hurt your organic rankings. You should always keep track of your backlink profile to remove all unwanted toxic links from your site for better ranking. Fortunately, Semrush helps you easily spot toxic links on your site so you can use the Google Disavow tool to improve your organic ranking.
Provides access to content: marketing toolkitSemrush offers dozens of useful tools under one roof. A good reason to consider Semrush over other SEO tools is that it provides you with "Content Marketing Platform". From topic research to writing, optimizing and tracking your content performance - it takes care of everything. It is the ULTIMATE tool for all your content marketing needs.
If you are looking for a free trial, use the following link to get Semrush free for 30 days.
Here's an exclusive link to Semrush where you can get a 30-day free trial worth $ 119.95.
One of the best things about SEO is that you get access to so many free SEO tools, but the only unfortunate thing is that it's nearly impossible to tell the best SEO tool (if you have too many choices).
If you've been following BloggersPassion for a while, you already know that we love the Semrush tool for its ability to perform everything from keyword research to backlink analysis to site audits and a whole lot more. But it's a bit expensive, costing you about $ 119.95 per month.
Click this link if you would like to try the Semrush Pro version worth $ 119.95 for free for the next 30 days before moving to its alternate versions. You can read my unbiased review of Semrush from here.
So if you are looking for the best Semrush alternatives or competitors then this post is a treat for you where you will discover the top 10 websites like Semrush. Let's find them out.
Quick note: we have updated the list of the best Semrush alternatives and competitors with a new section where you can find some of the free alternatives to Semrush.
Top 10 PREMIUM Semrush Alternatives and Competitors
1. Serpstat
The very first alternative to Semrush that we have in our ultimate Semrush alternatives list is Serpstat.
Serpstat is one of the best and affordable Semrush competitors that you can use to perform competitive analysis, keyword research, position tracking, site audit and backlink research with ease (full review here).
Why would you go for Serpstat?
Here are some of the reasons why Serpstat could be your top choice as an alternative to Semrush.
Great Companion for Site Audits
Serpstat is an all-in-one SEO tool that can be used for so many things, including keyword research to create link analysis, but the main reason to go for it is the ability to create a thorough audit of every website and even every page. from the website separately.
Quick note: You can control how often you can perform site audits with Serpstat. You can do it daily, weekly or monthly to find and fix all your website SEO related issues to get better search rankings and give a better experience to your website visitors.
Discover All Your Lost Backlinks: If you've been into SEO for a while, you know how important backlinks are, right? Building backlinks is critical, but you also need to keep an eye on your lost backlinks. Only then can you follow a great link building strategy to track all your links to improve your overall SEO rankings.
But how do you keep track of lost backlinks from websites? Serpstat makes it easy to find all your lost backlinks so you can find ways to get back your lost backlinks.
You can easily use their backlink analysis feature and when you click on the "Lost backlinks" section, you will find a report with all the backlinks from your site lost in the last 3 months along with the link URLs, acceptor URLs, anchors, link type, flow statistics and the date of loss all at once.
Problems: With Website Loading If you don't know what causes your website speed to load slower and if you are looking for ways to increase the speed of your website, Serpstat's website speed feature can help you with that. You can easily find all the details like image optimization, browser caching, compression errors, etc. To speed up your loading times.
Identify Excessive Redirect: ProblemsYou can use the Serpstat site audit function to find all the redirect problems on your site. You can find all redirect issues including 301, 303 redirect issues, etc. and direct them to the landing page with direct links.
Identify Duplicate Content or Pages: The Serpstat site audit feature makes it easy to find all duplicate (or repeated) title tags on your site, so you can remove them or update those title tags with unique titles. You can also find all images with missing alt tags, missing meta description entries, long title tag errors, etc.
An easy way to get rid of your duplicate content, such as repeated title tags or meta description, is to set meta tags « rel = canonical »And« meta name = "robots" content = "noindex, nofollow" »on the duplicate pages, otherwise you can just use the Google Disavow tool to remove bad content or links from your site.
Find Broken Links: If your site has 404 error pages (aka dead links or broken link pages), it could literally hurt your SEO rankings and even lead to penalties for the site if they're excessive. Here the Serpstat site audit feature will help you find all broken links from your site so that you can easily fix them or redirect them to other work pages on your site.
Great for keyword research
Whether you agree or not, keyword research is the key to better search results on Google. With Serpstat, this becomes much easier as it has databases from every country in the world and increases the number of domains analyzed. The Google USA database is now 2.4 billion, which is more than Semrush. Here you will also find a ton of long tail keywords, LSI keywords along with the search volume and all other relevant information and keywords to grow your search traffic and this works exactly as a great alternative to keyword spying too.
You can use Serpstat cluster search function to find all LSI keywords you want to rank for and you will find important statistics like;
Search Volume: This indicates how many people search for the keyword each month, so you can easily filter low competition keywords.
CPC: Also known as cost per click, which indicates how profitable your keywords are. The high CPC a keyword has, the more money you can make using and ranking for those keywords.
Competition in PPC etc.
Apart from the above features, here is a list of all the features you will get with Serpstat.
Serpstat Features:
Keyword research
entered
Content marketing ideas
On page audit
Rank tracker
Keyword clustering and text analytics Search
analysis
Advertising research
Multi-user system
Serpstat Pros:
You can discover international data to
find really profitable long tail keyword ideas with ease
Search for PPC ads
You can easily analyze the keyword trends (to find trending topics in your industry)
Track position changes of domains
You can easily find and identify your main competitors and a lot more
Serpstat Cons:
does not show display or video ads
Not as accurate (with keyword research statistics such as analysis, keyword, etc.)
difficulty Serpstat Pricing: Basic
It offers 4 pricing plans:
Lite: This is the plan that will cost you $ 55.20 a month where you can run 4,000 searches per day and track 15,000 keywords with this plan. This plan is better for first-time buyers who want to learn more about Serpstat's features before getting into the advanced pricing plans it offers.
Standard: This plan will cost you $ 119.20 per month, where you can run 5,000 searches per day and track 60,000 keywords with this plan. You can perform an in-depth SEO analysis with the features and limits of this plan.
Advanced: This plan will cost you $ 239.20 per month where you can run 8,000 searches per day and track 150,000 keywords along with chat support with this plan.
Enterprise: This plan will cost you $ 399.20 per month where you can run 12,000 searches per day and track 300,000 keywords, along with phone support and chat support with this plan.
2. SpyFu
Next we have SpyFu as an alternative to Semrush.
If you are looking for tools like Semrush, SpyFu is an excellent choice as it is considered one of the most powerful SEO tools for keyword research and competitor analysis. You can do everything from keyword research to PPC analysis to influencer marketing using the SpyFu SEO tool, making it one of the most affordable alternatives to Semrush.
Why should you consider using this SEO tool?
Here are the 3 main features that make SpyFu one of the best Semrush tool alternatives.
1. Conduct Expert Level Keyword Research with Expert Level Research ideas
SpyFu With SpyFu, you can easily perform to find profitable keywords that can increase your search engine traffic and website sales.
Discovering the new keywords that are profitable is the key to driving more sales on any website. SpyFu keyword tools make it easy to find long tail keywords by keyword volume and keyword difficulty.
2. Ultimate Competitor Keyword Analysis Tool
SpyFu has a special feature called Kombat that you can use to find all the profitable keywords and ad keywords used by your competitors. If you are still struggling to increase your traffic and sales and want to discover all the hidden keywords that your competitors are using on their sites to boost their sales and traffic then Kombat is a great addition for you.
With it you can find all hidden keywords that are;
Used by Your Competitors
Keywords Purchased By Your Competitors
Your Competitors PPC Ads etc.
3. Great for Researching PPC Competitors
PPC Keywords are those keyword elements that you or your competitors use for Pay Per Click (PPC) advertising and they are also known as AdWords keywords. Finding profitable PPC keywords is key to getting more clicks and sales on a budget.
This is where SpyFu PPC keyword research can help you with this where you can quickly get the PPC keywords from a website for instant answers on what to add to your own PPC campaigns and get new ideas and estimate costs for those PPC keywords to save more and get better results. of searching.
You can also quickly analyze one of your competitors' PPC keywords so you can find out;
All PPC Keywords Bought By Your Competitors
Estimated Monthly Budget Spent On PPC Keywords
Easily Find Out How Long Your Competitors HaveA PPC Campaign To Get MoreAds Search
Been Engaged In Traffic From SpyFu Features:Keep
Easily All Your Keyword Rankings at
Use it for AdWords campaigns
PPC Research
Competitor
KeywordTool for Competitors Easily check your competitor's backlinks for keywords
The ability to run influencer marketing
Benefits of SpyFu:
Powerful suite of keyword research tools
Not too expensive (compared to Ahrefs or Semrush)Domain Overview
Unlimited Search Results
Unlimited Data Export
Unlimited PDFs
Unlimited Backlinks Searches, Unlimited Competitor Results, Unlimited Keyword Group Results, and Unlimited (Kombat)
Disadvantages of SpyFu:
Domain Comparisons Limited Web Crawl ability
Only US and UK databases available
SpyFu Pricing:
SpyFu offers 3 pricing plans listed below.
Basic
Professional
Team
Now let's talk briefly about the SpyFu pricing plans so you can choose which one is best for you.
Basic:Basic It's the plan that costs you $ 33 per month (billed annually) and you can do unlimited keyword search, export data along with 250 sales leads and domain contacts, 5k weekly tracked keyword rankings, and 10k top list results.
Professional: This is perfect for medium sized websites and professional bloggers costing you $ 58 per month (billed annually) Aside from these features, you also get 500 sales leads and domain contacts, 15,000 weekly tracked keyword rankings, 50,000 top list results returned along with 10k API rows.
Team: This can also work as an alternative to keyword spy that will cost you $ 199 per month (billed annually), getting all the features of the Professional plan listed above. Apart from that, you also get access to 2,000 sales leads and domain contacts, 40,000 weekly keyword rankings tracked, 75,000 top list results, and 10,000 API rows returned with this plan.
If you're not satisfied with their features or pricing, you can cancel anytime via email, live chat, or phone and SpyFu also offers a 30-day money back guarantee (no questions asked).
3. Web CEO
It is one of the fastest growing SEO companies offering many SEO tools you can use to do everything from keyword research to SEO analysis to technical audits. It is also a great alternative to Semrush that you can use to increase your traffic numbers.
What's so special about Web CEOs?
Ultimate keyword research tool with great features
Web CEO SEO tools provide excellent keyword research features with unlimited keyword suggestions and that's what sets this tool apart from its rivals that limit the number of keyword suggestions.
It also gives you local SEO keyword suggestions if you want to rank by local keywords. This is best suited if you are running an eCommerce store or setting up an online business to collect leads and emails in your local area.
You can also perform competitor keyword analysis using their tool where you can find a bunch of relevant and highly profitable keywords that your competitors are ranking for. This information can be very helpful for knowing your competitors keyword strategies and easily outperform them with your own SEO strategies.
You can also perform technical SEO analysis where you can find all the issues, errors, warnings, broken links, etc. on your site to improve your user experience and the site's visibility in search engines.
A Do It Yourself Checklist To Master Your SEO Strategy
One of the great things about using SEO tools for web CEOs is that it gives you a do it yourself checklist with every pricing plan . This checklist covers everything from keyword research to backlinks to SEO to social media promotion. For example, you can use their blog checklist to find effective ways to promote your content to get great reach, social shares and links to your content.
So now let's talk about some more features of Web CEO so you can get a better idea of whether it's worth your money or not.
Web CEO Features:
Accurate Local Rank Tracking
Google Analytics and Search Console Integration
Keyword
Research Customizable Dashboards
Mobile Optimization Check
Page Speed
Test Competition Stats
Web CEO Benefits:
Great for Keyword Research and Rank
Automatically Emailing Reports
Social Media Popularity
Analysis InternalOptimization
LinkEmail Alerts and SEO Roadmap
Access dedicated support
Web CEO Cons:
Not as accurate as Ahrefs
Not an all-in-one SEO tool like SEMrush
Web CEO Pricing:
It offers 3 pricing options including;
Startup (which costs $ 99 per month)
Corporate (which costs $ 199 per month)
Agency (which costs $ 499 per month)
4. Ahrefs
Ahrefs is undoubtedly the # 1 Semrush competitor. Ahrefs is rapidly gaining popularity among leading SEO tools and it is considered one of the most popular Semrush alternatives as it offers similar features at similar pricing plans. You can run everything from backlink checking to keyword analysis to competitor research with accurate data (read our full Semrush Vs Ahrefs review).
What makes Ahrefs a great competitor to Semrush?
Here are a few benefits of using the Ahrefs tool.
The Most Accurate
Keyword Research Tool Their Keyword Explorer gives you all the statistics, such as:DifficultyVolumeVolume
KeywordSearchSearchKeyword
Monthly Average
Clicks
Global
Ideas etc.
Let's take a look at some of the statistics that Keyword Explorer provides you.
Keyword Difficulty: Ahrefs keyword difficulty is what tells you how difficult it is for you to rank for a keyword. It is calculated between 0 and 100 and 100 is the hardest to rank and 0 is the easiest to rank for a keyword. So while searching for keywords, this metric plays a key role in choosing low-hanging keywords (as a rule of thumb, choose those keywords below 50 KD).
Search Volume: It also shows you the search volume of a particular keyword you're trying to rank for (along with the clicks that drive the top results for that particular keyword). It also shows you paid ads, volume, and clicks for the keywords you are trying to rank for on Google Search.
Keyword Ideas: You can generate as many keyword ideas relevant to your primary keyword idea, which will help you find phrases with the same terms; Also rank for; Search suggestions (autosuggest) to come up with more relevant keyword ideas.
Their content explorer will help you find the most popular content.
You can easily find the most popular and shared content for any topic using the Ahrefs content explorer feature.
You can easily find the popular content by checking the following statistics.
Social Stocks: This social stock data includes social networks such as Twitter, Facebook, LinkedIn, and Pinterest.
Organic Search Traffic: This helps you analyze how many visits a particular article generates through searches each month.
Referring Domains: This indicates how many unique websites link to that article you are looking for.
Get in-depth and very useful information about any site with their Site Explorer feature.
If you want to find out the backlink profile or organic search engine traffic of any website in the world, you can use Ahrefs site explorer tool to do that. It will give you the most accurate information (I know because I use different SEO tools for keyword tracking, backlink analysis, site search traffic estimation etc).
With their Site Explorer feature, you can find any information such as;
Total backlinks from a site (along with newly acquired and lost links)
Organic search traffic (along with the keywords)
Top performing pages
Outbound links from the site
Paid search metrics (PPC keywords, ads, etc.)
Now let's talk about how the With the above statistics from Site Explorer, you can easily analyze any website in the world.
Total backlinks: You can find all referring domains along with the links (both dofollow and nofollow links) from any website you want to analyze. You can easily find new backlinks, lost backlinks and broken links from a particular domain. You can also find out the content that is generating more backlinks.
Organic search traffic (along with the keywords): You can get the list of all the keywords that drive traffic to a site or domain through search engines. You can also easily analyze all the progress of a particular website for specific keywords. You can check which pages of a website or domain are generating more visitors from the search results. You can also find all competing domains and pages that are ranked for the same keyword in the search results.
Site Outbound Links: Link this will give you a list of all domains and websites, including URLs to which your targeted website will be (along with the anchor text information). You can also easily find out if any of their outbound links is broken or not (so you can use the broken link building strategy to build quality links from that site) which you can also use as a SpyFu alternative.
Paid Search Metrics (PPC Keywords, Ads, etc): You can easily find all the paid keywords that your targeted website is using on Google AdWords to drive more traffic, leads and sales to their sites. You can also find out all the ads showing on Google Search for your targeted website or domain.
Ahrefs Features:
Conduct accurate keyword research with accurate keyword data
Accurate backlink analysis
Content research to drive more search traffic
web monitoring
Keyword rank tracking
Competitive analysis with ease
Ahrefs Pros:
Ahrefs crawls over 6 billion page
Their site explorer feature gives you live index of backlinks analysis and content analysis
Backlink-
Easily Along with competing domains
find keywordAccess from keywords index check keyword
rankings batch analysis Ahrefs is the # 1research tool used by SEO experts like Neil Patel, Brian Dean etc.
Ahrefs Cons:
Great for keyword research, but not that great as SEMrush (when it comes to database updates, competitor analysis, etc.)
expensive
SlightlyAhrefs pricing:
Ahrefs offers 4 pricing options listed below.
Lite
Standard
Advanced
Agency
Let's talk about it now.
Lite: This is the Basic plan that will cost you $ 79 per month where you can create 5 campaigns, add 1 registered user and track 300 keywords.
Standard: This plan will cost you $ 179 per month, but is perfect for bloggers looking to increase their visibility in search engines, where you can create 10 campaigns, add 1 registered user, and track 1000 keywords.
Advanced: This plan will cost you $ 399 per month, where you can create 25 campaigns, add 3 registered users, and track 4,000 keywords.
Agency: This is their most advanced plan that will cost you $ 999 per month that allows you to create 100 campaigns, add 5 registered users and track 10,000 keywords.
5. SEO PowerSuite
Are you looking for sites like Semrush? If yes then SEO PowerSuite is for you, a powerful set of all-in-one SEO tools package that gives you access to keyword research, backlink analysis, site audits, rank tracker etc at affordable prices (Read SEO PowerSuite Review here) .
Why use SEO PowerSuite?
4 tools in ONE package
SEO PowerSuite is an SEO tool package that gives you access to 4 great tools for one price, including the following.
Rank Tracker: You can get accurate results on your keywords ranking on Google Search. It contains all the details such as ranking data, keyword research, ranking, scheduled tasks etc.
reportsSEO SpyGlass:audit analysis You can use this tool for backlink and competition. You can find out all the backlinks from a site, anti-run and get backlink, etc.
Website Auditor: reportsPenalty Audit You can use this tool as a Semrush competitor for site audits and complete an on-site SEO analysis. If you want to get a higher rank and optimize your keywords without getting penalized on Google, this tool can be so helpful for you to check the health of your website, optimize the page content and crawl and index with reports.
Link Assistant: If you want to manage and manage all your backlinks in one place, this tool is useful for you. If you want bad or broken links, you can use this tool to find and analyze them all.
SEO PowerSuite Features:
Keyword
Competitive
Website Audits
ResearchAnalysisLink Analysis
Rank Tracking
SEO PowerSuite Advantages:
4 Tools in One Package at One Price
Find Hundreds of Profitable Keywords
Accurate Keyword
Ranking Anti-Penalty Audits
Backlink Reports
SEO PowerSuite Cons:
It's a desktop version tool ( you need to download and run all content, link and website analysis)
SEO PowerSuite Pricing:
Aside from the free version, SEO PowerSuite offers two pricing plans that give you lifetime access to their SEO tools.
Professional (which costs $ 299)
Enterprise (which costs $ 699, where you can also export your data)
6. Moz Pro
Moz Pro is the leading SEO package that gives you access to a lot of great SEO tools. Moz Pro helps you perform great keyword research to easily link analysis with page optimization.
What makes Moz Pro a better alternative to Semrush in 2021?
Here are some of the features Moz Pro uses:
Helpful Page Optimization Suggestions
One of the most useful things about Moz Pro is the page optimization score. Just enter a keyword you want to track and analyze the results along with the URL of the original blog post (your own page URL or those of your competitors) and when you click the analyze button the tool will generate a page score of up to 100 .
100 the best optimized pole. If a page is poorly optimized, it will give a low score along with the recommendations and also content suggestions to further improve the page score (by also helping you improve your search ranking for the keyword you want to rank for).
Here's what it looks like;
In the screenshot above, you can see all things like:
Keyword
URL
Page Optimization
RecommendationsSuggestions
Resolved Issues
Content
ScoreIf your score is good, choose another keyword along with its URL and keep improving your pages. If not, please resolve the recommendations along with the content suggestion that the tool provides. It's that simple.
Best in the Industry Site Audits
Moz Pro, which also works as a SpyFu alternative, offers an incredible feature called Site Crawl Test, which makes it easy to check your website to find and fix all SEO-related issues to your search rankings and boost traffic.
This feature basically deals with all website related SEO issues like duplicate content and titles, server redirects, title tag or URL errors, meta descriptions, pages blocked with Robots.txt, rel = canonical etc. So it doesn't. Regardless of what technical website SEO related errors your site has, you can easily find and fix them.
You can also set crawl alerts to get instant notifications to your email when your site encounters new technical issues (dead links, missing meta description, long title tags, etc.) so you can keep optimizing your content.
Apart from the above benefits, Moz Pro has a unique advantage that 99% of the other SEO tools don't and that is that you get access to their question and answer forum. It is a community of Moz employees and SEO experts where you can get information about SEO and find solutions for the SEO related needs of your website.
You can access a ton of SEO related information to improve your search results, results and website sales by accessing their Moz Q&A forum. You also get 24/7 support, so if you ever get stuck, just be a click away from getting help and support from their support staff.
Features Moz Pro:
follow your keyword rankings
Easy crawl your site
Perform
site audits your page optimization better for SEO
Find opportunities to build links
Keyword Research and backlink research
SEO Toolbar
8. Wordtracker
It is considered as one of the most trusted SEO tools for keyword research, rank tracking and competitor analysis which is used by thousands of SEO experts worldwide.
What makes Wordtracker a great Semrush alternate?
Generate thousands of potential keywords
Wordtracker is known for generating thousands of highly profitable keywords in any industry. You can use it to do keyword research for your own sites, YouTube videos or Amazon affiliate product websites etc to bring more traffic from search engines and improve your website sales with ease.
Using Wordtracker for keyword research is really easy and simple. Just enter any keyword or topic idea of your choice on their dashboard and it will give you all the important and necessary information like;
Keyword suggestions
SERP preview
Search volume for the keyword
Difficulty to rank for that particular keyword
The main difference between using this amazing Semrush competitor is, it comprises the keyword data not only from Google but also from other sources like YouTube, Amazon etc.
Wordtracker Features
Multiple keyword sources
Find relevant keywords for high quality content
SERP preview
SEO competition metrics
Negative keyword search
Wordtracker Pros:
You can gather data from Google, Amazon, YouTube etc
Keyword difficulty to help you easily filter potential keywords
SERP preview along with SEO metrics like trust flow, URL etc
Live chat support
Wordtracker Cons:
Mainly used as a keyword research and tracking tool
Wordtracker Pricing:
Bronze (costs you $27 per month)
Silver (costs you $69 per month)
Gold (costs you $99 per month)
9. BuzzSumo
BuzzSumo is one of the top SEO and social media tools used by millions of users worldwide to find popular content, find backlink opportunities, influencer outreach, brand monitoring etc.
Why should you use BuzzSumo over other tools?
The ability to find proven content
Hands down, creating great content that's proven to work is the fastest way to generate more traffic and sales to any website. Here's where you need to find proven content that goes viral but how can you figure out which content performs well?
Well, with BuzzSumo the answer is easy. You can find popular content in any industry by sorting out the backlinks, social media shares etc. Just enter a keyword or topic of your choice and it will give you all the articles, videos, links or other content with more social shares and backlinks so you can easily pick a topic for your content creation.
To put it simply, BuzzSumo is a great tool for all content creators to find high performing content in any industry so you can create highly shareable and link worthy content without wasting your time and energy.
You can sort out the popular content by:
Facebook shares
Backlinks count
LinkedIn shares
Twitter shares
Pinterest shares
Great tool for influencer marketing
Majority of the people use BuzzSumo for influencer marketing. We all know how important and essential it is to network with the influencers. Just one tweet from a popular influencer in your industry can literally change your online fate. If you're still not doing it, you're making a big mistake.
With BuzzSumo, you can find and analyse influencers in any industry with ease. Just enter a topic or keyword to find all the influencers in your niche to start networking with them. BuzzSumo has great filters to easily filter out all the influencers and sharers by reach, authority, influence and engagement.
Apart from the above features, BuzzSumo can also be used for competitor research to find out where your content or website stands among your competition. You can easily find out the most important things like;
Who is sharing the content
What content is getting more shares, links or traction
Which social media sites are generating more shares to your competitors etc.
BuzzSumo Features
Content insights
Influencer marketing
Content alerts
Competitor analysis with ease
Backlink analysis
Social media analysis
Brand monitoring
Content curation
BuzzSumo Pros:
The interface is so simple and easy to use even for the first time users
Pricing is well designed
Find popular content in almost any industry
Get alerts to your email whenever someone mentions your name or brand (so you can find ways to build links)
Great for influencer outreach
BuzzSumo Cons:
Not considered as an all in one SEO package like Moz Pro, SEMrush etc.
Missing metrics such as keyword competition, search volume metrics etc
BuzzSumo Pricing:
Currently BuzzSumo has 4 pricing plans.
Pro
Plus
Large
Enterprise
Pro: This is the basic plan that costs you $79 per month where you can run unlimited content searches and get alerts for up to 5000 mentions.
Plus: plan that costs you $139 per month where you can run unlimited content searches and get alerts for up to 10,000 mentions.
Large: plan that costs you $239 per month where you can run unlimited content searches and get alerts for up to 20,000 mentions.
Enterprise: plan that costs you $499 per month where you can run unlimited content searches and get alerts for up to 50+ alerts and unlimited mentions.
10. Raven tools
This is a great tool which you can use to perform SEO related tasks, social media tasks and PPC with ease.
Is Raven a great SEO tool?
Monitor backlinks with ease
Raven tools link management helps you easily monitor all of your backlinks at one place so you can eliminate all the bad links that are causing your site damage in search results.
Even it notifies you whenever you get a new incoming link to your site or you'll get notified whenever someone removes a link to your site – this will be handy in managing all your backlinks profile effortlessly.
Research competitors to outrank them on Google search
The great thing about using Raven tools is that it uses the solid data from incredible SEO tools like Majestic, Moz, Google AdWords and OpenCalais to give you great information about keywords, backlink and competitor analysis (so you don't have to pay for those premium tools by getting access to Raven tools).
Raven tools Features:
Competitor research
Comprises data from premium SEO tools like Majestic, Moz, OpenCalais etc
Site auditor
Social media reports
AdWords reporting
Raven tools Pros:
Great for PPC research and AdWords reporting
Site auditor helps you monitor the performance of your site with ease
Offers search console data
Gives both Moz and Majestic stats
Raven tools Cons:
Expensive when compared to most of the SEO tools out there
Raven tools Pricing:
Raven tools has 4 pricing options that include;
Start
Grow
Thrive
Lead
Let's quickly discuss Raven tools pricing plans so you can find the best package that suits your budget and website needs. Raven tools also work like Semrush.
Start: is the basic plan that costs you $99 per month (billed annually) and you can add up to 4 users and it supports monthly crawls up to 400k.
Grow: costs you $169 per month (billed annually) and you can add up to 8 users and it supports monthly crawls up to 2 million.
Thrive: costs you $249 per month (billed annually) and you can add up to 20 users and it supports monthly crawls up to 5 million.
Lead: costs you $399 per month (billed annually) and you can add unlimited users and it supports monthly crawls up to 7 million.
Top 5 FREE Semrush Alternatives & Competitors for 2021
Let's now talk about some of the free Semrush alternatives and competitors that you can use in 2021. Although these free alternatives are NOT all-in-one SEO toolkits like Semrush or Ahrefs but they are helpful for keyword research, link analysis, site audits and so on.
1. Ubersuggest (FREEMIUM for Keyword Research & Site Audits)
Ubersuggest is one of the best freemium keyword research tools out there. If you're just getting started and looking for freemium tools to find better keywords, Ubersuggest is the perfect alternative to Semrush for you.
To start, enter a domain or keyword on Ubersuggest.
You can also pick a specific country if you're looking to target a specific target audience. Click on the Search button to continue. Here's how it looks like;
Let's take “fitness apps” as our example and here's what we get.
As you can see above, you'll see keyword data including;
Search volume
SEO difficulty (to rank for that particular keyword)
Paid difficulty (estimated competition in paid search)
Cost per click (CPC value of the keyword)
You'll also notice above that, the average web pages that are already ranking in top 10 results have “x” amount of backlinks (which can help you easily identify how easy or hard it is to rank for a particular keyword).
When you scroll down, you'll see a list of all the keyword ideas for your target keyword phrase.
As you can see, you'll find different keyword metrics including;
Keyword trend
Monthly search volume
CPC
Apart from that, you will also get additional information including Related keyword ideas, Questions, Prepositions and Comparisons for your targeted keywords.
When you further scroll down, you'll also get content ideas for your target keywords which includes information of;
Page title URL (competition for your keyword)
Estimated visits
Backlinks (approximate)
Facebook and Pinterest shares
Did you know that you can now use Ubersuggest for performing site audits?
Yes, here's how.
Just click on the “Site Audit” icon from the left (see the above image) and enter your domain to continue. Once you hit the search button, it instantly shows you;
On-page score of your site
Organic monthly traffic
Organic keywords (you're already ranking for)
Backlinks
It also gives you “Health Check” report where you can find;
Critical errors (that should be rectified immediately)
Warnings and
Recommendations
So yes, Ubersuggest is one of the best SEO tools like Semrush as it offers you a ton of useful features to find better keywords, perform site audits, analyse backlinks and so on. Although the data is NOT as accurate as paid tools, it's definitely worth giving it a try!
Ubersuggest Pros:
Completely free to use (no account setup required) and you can sign in with your Google account for free if you want to get more keyword suggestions and data
Unlimited keyword searches
Lots of keyword metrics including search volume, difficulty, CPC value, competition and so on
Extremely easy to use interface
Ubersuggest Cons:
The keyword data is NOT so much accurate (as compared to other paid SEMrush alternatives)
Limited keyword suggestions when compared to other paid SEO tools like SEMrush
2. KeywordTool.io (for Keyword Research)
If you're looking to find long tail keywords, KeywordTool.io is a great free tool for you which generates up to 750 long-tail keywords for every search term.
To get started, visit their site and type any keyword of your choice and hit Enter.
You'll instantly get a ton of keyword suggestions. For our example keyword, it's giving us over 500 keyword ideas. Have a look.
As you can see above, their free version provides you only long tail keyword suggestions (with their pro version, you can get access to additional keyword data including search volume, trend, CPC value, competition and even more keyword ideas).
Another great reason to use KeywordTool.io for keyword research is it also helps you with “Related questions”.
As you can see above, you'll find a ton of related questions to use within your posts or FAQ section to get more traffic from Google (to rank for featured snippets, using such questions within your content helps!).
KeywordTool.io can also be used for YouTube keyword research. So if you're running a YouTube channel and looking to come up with traffic generating keyword phrases, it's extremely helpful.
As you can see above, for YouTube and Google search, we took the same example keyword ie “How to lose weight”.
But the good thing is, KeywordTool.io is showing us unique keyword ideas for each depending on the platform you choose (which itself indicates the keyword suggestions provided by the tool are completely accurate).
Pros of KeywordTool.io:
Extremely useful for finding long tail keyword ideas
Come up with a ton of related questions for your targeted keyword phrases
You can also generate keyword ideas around your primary keyword “prepositions”
Get a ton of keyword ideas for YouTube
You can also perform keyword research for other platforms including Amazon, Instagram, Twitter, Play Store and so on
Cons of KeywordTool.io:
Search volume, trend, CPC etc keyword data is NOT available with their free version (available when you subscribe to their Pro version)
3. Screaming Frog (for Website Crawling)
Screaming Frog is a free tool used for site audits such as website crawling, finding broken links, creating sitemaps and so on. It's a desktop program that you need to install if you want to perform detailed audits of your site.
To start, visit their site to download their program.
Quick note: The Screaming Frog SEO Spider is available for Windows, Mac and Ubuntu Linux.
Once installed, enter your site URL and the tool will crawl the subdomain you enter and treat all other subdomains it encounters as external links by default.
For example, by entering https://www.screamingfrog.co.uk in the 'Enter URL to spider' box at the top and clicking 'Start', the Screaming Frog www. subdomain will be crawled.
Once crawled, it will show you a list of all the URLs on your site along with response codes, H1, H2 tags, meta keywords, images, Hreflang issues and so on.
You can easily find all the missing or duplicate meta descriptions along with missing or duplicate H1 tags that are affecting your website's SEO.
As you can see above, Screaming Frog identifies all the Missing or Duplicate issues apart from showing elements that exceed the optimal character length.
You can also export the crawl path report if you want.
The Screaming Frog SEO Spider is also helpful for creating XML sitemaps for your site and it allows you to create an XML sitemap or a specific image XML sitemap, located under 'Sitemaps' in the top level navigation.
Here's how it looks like;
So there you go. Screaming Frog is definitely one of the free Semrush alternatives and competitors which is primarily helpful for site audits and website link analysis.
Pros of Screaming Frog:
Helps you crawl up to 500 websites' URLs with their free version
Easily find broken links (404s) and server errors
Discover exact duplicate URLs
Analyse page titles and meta descriptions and easily discover all the lengthy titles and meta descriptions
Quickly create XML Sitemaps along with Image XML Sitemaps
You can connect it to the Google Analytics, Search Console and PageSpeed Insights if you want to dig into your website for even more details
You can quickly evaluate internal linking and URL structure using interactive crawl
Cons of Screaming Frog
There's a crawl limit of up to 500 URLs with their free version (with their premium version, you can crawl unlimited URLs). Unless you've a website with a ton of URLs, their free version is enough though!
It's a desktop program that you need to download and install to be able to use it
4. Varvy SEO tool (for Site Audits)
Are you looking for a free tool that offers site audits? Then, try the Varvy SEO tool as you can easily identify how well a page follows the Google guidelines.
To begin with, visit their site and enter any web page URL and click on Test.
Scroll down for further assessment of your web page.
As you can see above, you can find issues around accessibility, page speed, robots.txt and so on.
Pros of Varvy SEO tool
Find out if your site has any page speed issues
Easily discover your site's accessibility issues
Find out if any of your web pages has excessive amount of links or not
Discover HTML errors if any
You can easily discover paid links (and make them nofollow or block using robots.txt file if they ever exist)
Cons of Varvy SEO tool
Sometimes the tool shows your blog comments data and notifies you about “missing alt tags” for comment gravaters
Mostly used for “basic level site audits” but you can NOT really do in-depth site audits like Semrush
5. Keyword Planner (for Keyword Research)
Keyword Planner is the grandpa (read “oldest”) of all the keyword research tools and it is widely used for Google Ad keyword research. It is 100% free.
Although Keyword Planner does not provide accurate keyword metrics such as average monthly searches but helps you identify a ton of RELEVANT keyword ideas for your ad campaigns, blog posts etc.
Once you're on Keyword Planner, enter any keyword of your choice and hit “Get Results”
It instantly shows you a ton of keyword ideas around your target keyword.
As you can see above, you can find useful keyword data including;
Related keywords (sorted by relevance)
Average monthly searches
Competition
Bid value for the keyword and so on
You can also add filters if you want to get specific keyword ideas for your ads or blog posts from Keyword Planner.
As you can see above, you can add filters such as keyword text, competition, bid value, exclude specific keywords and so on to filter your keyword research.
Pros of Keyword Planner
Completely free to use (you just need a Google account to sign in)
Can be used for ad keyword research (PPC research)
You can look at data all the way back to 4 years
Gives you suggested bid estimates for each keyword to easily determine your ad budget
You can visualise annual keyword performance and holiday trends by CPC, clicks, impressions etc
Cons of Keyword Planner
Keyword data (especially average monthly searches) is totally inaccurate
Pretty hard to find low competitive or highly profitable keyword ideas (because it's used by millions of users worldwide and even low competitive keywords are highly competitive using this tool)
Is Semrush Still Worth Your Money?
So far we discussed some of the cheaper and free Semrush alternatives for your SEO needs but we still consider Semrush is one of the best (if not the only best) tools for all your marketing, SEO and website needs.
Here are some of the major reasons why Semrush is better than its competition
Site Audit: With Semrush site audit feature, you can easily find and fix all your website issues which include duplicate content, no alt tags, missing meta description, broken links, redirection errors etc. You can also easily discover toxic/bad backlinks on your site to grow your organic rankings.
Keyword research: We use Semrush mainly for keyword research as it's one of the top tools for finding great keywords which also provides metrics like search volume, relevant keywords, backlinks information etc all at one place. It also offers accurate keyword volume data when compared to its competitors. It also has a HUGE keyword database of over 20 billion keywords (and growing).
Competitor analysis: Semrush became popular because of its ability to perform competitor research with accurate information. Want to know your competitors' search traffic? Want to know any website's traffic? Want to know where your competitors are generating their backlinks from? You can get all that information using Semrush. It's the ULTIMATE tool for competitor analysis.
So what are you still waiting for? Use the following link to try Semrush today.
Here's an exclusive link to Semrush where you can get 30 days free trial worth $119.95
Here are some of the pros and cons of Semrush:
Pros:
Keyword volume data is accurate and it offers a tool called Keyword Magic tool for keyword research which currently has over 20 billion keywords
Gives access to over 45 SEO tools under one roof (yes, it's an all in one SEO tool)
The interface is easy to use and understand
Great tool for both PPC and organic keyword research
Perform site audits
Easily discover toxic links on any site
Analyze traffic, backlinks, keywords of any site in the world
Provides custom SEO reports (you can also create white label SEO reports)
Cons:
It takes some time for a beginner as it gives you access to so many tools and features
Here's a quick comparison of Semrush, Ahrefs and Moz which gives you an ultimate understanding about their features and pricing.
Frequently Asked Questions
1. What does Semrush do?
Semrush is one of the best SEO tools that helps you with everything you need to know for your blogging success starting from domain overview, organic research, backlink analysis, keyword overview, traffic analysis and many more.
2. Is there a free version of Semrush?
Yes, you can start with Pro Account 30 Days Free Trial or Guru Account 14 Days Free Trial to explore all features like SEO, paid search, SMM, etc.
3. How much does Semrush cost?
Apart from their free trial, Semrush offers 3 plans, Pro, Guru, and Business, priced at $119.95/month, $229.95/month, and $449.95/month, respectively.
4. Which is better: Ahrefs vs Semrush?
I have been using Semrush for more than 5 years, and I'd prefer Semrush over Ahrefs because it gives you lots more data and tools when compared to Ahrefs.
5. How do I research keywords for free?
There are lots of tools that facilitate you with keyword research for free like Ubersuggest, KeywordTool.io, etc.
Final Thoughts
Semrush is definitely NOT for everyone. That's the reason why we've provided you with a list of Semrush alternative tools that you can try.
Although we love Semrush and highly recommend it for everyone who wants to increase their search traffic and sales, we know there are a few more SEO tools that are worth giving a try.
Did you find the above mentioned Semrush alternatives useful? Or did we miss anything from the list? Share your thoughts in the comments below.
![15 Best Semrush Similar Tools Free: Free & Paid Competitors Tools Included [2021 Edition]](https://i.ytimg.com/vi/9_vjyt9Wt2o/default.jpg)
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